Senior User Acquisition Specialist (Meta )
Senior User Acquisition Specialist (Meta )
Full-time | Remote | Product Company | Growth Potential
About the role
We’re on the hunt for a Senior User Acquisition Specialist who’s confident with Meta Ads and eager to test and scale new traffic sources — including TikTok and Google Ads. You’ll join a growing product team with full autonomy to own the performance direction, set up processes from scratch, and directly impact business results.
🚀 What you'll be doing:
- Launch and scale ad campaigns on Meta (Facebook/Instagram)
- Manage and optimize Google Ads (limited scope)
- Build high-converting marketing funnels for web, web2app, and mobile products
- Run A/B tests, validate hypotheses, and work with behavioral segmentation
- Deep-dive into analytics using Tableau, Metabese, Amplitude, Appsflyer, etc.
- Collaborate with designers on performance-driven creatives
- Track performance metrics, suggest improvements, and drive profitable growth
- Set up acquisition systems from scratch for new products
- Experiment with new traffic sources like TikTok and ad networks
🧠 What we're looking for:
Hard Skills:
- 2+ years experience in performance marketing (Meta — must-have)
- Hands-on experience launching ad accounts from scratch
- Solid understanding of CPM, CTR, ROAS, LTV, CAC
- Experience with tracking tools (Keitaro, Binom, postback knowledge is a plus)
- Comfortable with marketing data, attribution models, cohort analysis
- Up-to-date UA strategies (creatives, funnels, AI tools)
- Growth marketing mindset — a big plus
Soft Skills:
- Fast, responsible, and detail-oriented
- Strong communication and ownership mindset
- Able to work independently and collaborate in small and cross-functional teams
- Curious, data-driven, eager to grow
Languages:
- English — Intermediate (B1–B2) or higher
📊 What you’ll walk into:
- Two products in scaling phase
- Several brand-new products launching from scratch
- Restart and own Meta Ads direction (fresh start)
- Working Google Ads setup with a PPC Specialist teammate
- Full autonomy to build UA processes and structure
🌱 Growth perspective:
Succeed in scaling campaigns — grow into a Lead role and build your own team.
🧩 Why us:
- Small, product-driven Ukrainian team with real business impact
- Freedom to create workflows and make decisions quickly
- No bureaucracy — we value clarity, speed, ownership
- Real products, real data, real results
💼 What we offer:
- Competitive compensation with room to grow based on performance
- Complex, rewarding tasks with ownership
- Fully remote & flexible hours
- Paid vacation (18 working days), sick leaves, taxes covered
- Supportive, experienced teammates
🌟 Our Culture & Values
We build STRUKTURA around core principles that guide all decisions and shape our daily work. We believe these values will resonate with you and keep us united:
- People are the main asset. We value every team member and reward excellent work.
- Respect always. No place for rudeness or toxicity. Feedback is constructive and respectful.
- Everything counts. Attention to detail matters — small errors can cost big results.
- Work should spark joy. We approach work with satisfaction, even when facing challenges.
- Work-life balance is crucial. We encourage real breaks and vacations for wellbeing.
🔧 How we work:
- Work only on clearly defined and prioritized tasks
- Follow plans and meet deadlines
- Break big tasks into smaller parts with estimates
- Notify managers proactively if deadlines shift
- Help teammates when possible (up to 15 minutes)
- Solve problems independently up to 30 minutes before asking for help
- Be proactive — suggest improvements
- Do what you promise
📩 Hiring process:
- Send your portfolio or LinkedIn profile 📁
- Prescreen & interview with Talent Acquisition manager ☕
- Complete a short test task ✏️
- Interview with Product manager 👋
Ready to build high-performing user acquisition systems with us? Apply now!