Ppc Specialist Offline

German/Polish knowledge is a MUST! (We can consider hiring a person with no experience in PPC, but with English and German or Polish at Upper intermediate level or higher).

Gruvi is a media and insights agency dedicated to helping exhibitors engage film audiences online in order to increase ticket sales from the distributors campaign spend. We work with Cinemas across the world: Nordisk Biograf (Norway and Denmark), Palace Cinemas (Australia), MultiKino (Poland), Vox (Middle East) and Reel (UK). Our distribution clients include large studios like Disney and UIP, as well as numerous independents internationally.
At Gruvi we love film so we want global audiences to encounter and see more great films. Everything we do is focused on the audience and the insights that deliver campaign impact and navigate our clients towards a successful future. We are the connecter between the unaware fan, what it is they should watch and where they can see it.Responsibilities
 

• Streamline the holistic ad operations process from campaign planning, execution, to reporting and measurement.
• Monitor campaign delivery to make sure campaigns reach the target audience, run smoothly, and meet client expectations; this includes collaborating with teams for creatives, troubleshooting issues, managing ads delivery reports, and escalating to third-party vendors if needed.
• Client-facing communications: Serve as an important point of contact for clients and support the account manager for client communications; own the set-up process, campaign management, and ads execution, while maintaining high standards and ensuring operational accuracy.
• Strategic Ads planning: Provide consultation to account and sales teams on campaign strategy based on client goals.
• Cross-team collaboration: Collaborate with Salespeople, Account Managers, and Developers, with new campaign strategy and product development.
• Measurement and Analytics: Responsible for conducting analysis and measurement on ad performance through data, providing insights on ads effects, target audience, media planning, and offering recommendations for optimization on client objectives.
• Testing and Case Studies: Utilise campaigns to test the effectiveness of campaign strategy through A/B testing providing support and learning to the Ad Operations Team
• Documentation of Processes, Campaign testing and Ad Platform updates

Day To Day duties
 

• Creation of Campaigns on relevant ad platforms as required by media plans
• Creation of ads on each platform as required by media plans
• Provide feedback on audience targeting included in media plans
• Communicate with Account Management and Sales Teams on campaign implementation
• Implement client’s feedback and requests in Gruvi digital media campaigns
• Monitor and analyse live campaign activities, review KPIs in order to optimise advertising spend to meet campaign goals
• Analyse campaign data to provide the account management team with insights into campaign performance
• Assist with the creation of tailored media plans based on the client goals and strategic objectives of the campaign providing insight into platform and audience choices
• Review creative assets to make sure they follow platform guidelines
• Review client’s branding and creative assets to meet advertising objectives
• Liaise with Gruvi design team & technical team on any issues with tracking, reports or landing pages
• Suggest and create written reports on testing to be conducted in relation to advertising platforms, creative and campaign objectives
• Creation and maintenance of Looker Studio reports
• Research additional platforms and strategies to improve campaign implementation
• Inform Ad Operations of changes required to the Adops guides as platforms are set up

Required Skills and Experience:
 

• English speaking + either German or Polish as a second language
• 1 year of experience in advertising operations, digital campaign management ideally within a digital marketing or media agency environment.
• Strong operational and organizational skills, with a proven ability to manage complex workflows.
• A solutions-oriented mindset, with the ability to proactively identify, troubleshoot, and resolve technical and process-related challenges.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and maintain strong relationships with internal teams and external partners.
• Proficiency with Google Workspace tools (Sheets, Docs, Slides) and project/time management platforms such as Asana, Notion, Clockify, etc.
• Solid understanding of digital advertising platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads), including campaign setup, optimization, and reporting.