PPC Specialist Offline

Experience:

• 1+ year of hands-on experience in PPC media buying within the iGaming vertical, focusing on Google Ads
• Proven track record with consistent positive results over the past 6 months
• Managed large-scale advertising budgets starting from $40,000+
• Achieved stable ROI in the range of 20–30%
• Skilled in using tracking and analytics platforms such as Binom, Keitaro, and others
• Strong ability to scale traffic systematically and efficiently

Key Responsibilities:

• Launching, managing, and scaling advertising campaigns across Google Ads
• Analyzing key performance metrics and optimizing campaigns to maximize ROI
• Generating creative concepts, briefing designers, and overseeing content production
• Preparing detailed performance reports and collaborating closely with analytics and design teams
• Developing clear and structured technical briefs for cross-functional departments