Digital Marketing Manager

Level: Senior/Middle+
Team: Business
Employment Type: Full-time (hybrid work, the ability to visit the office in Kyiv will be a great advantage)
 

About Esper Bionics:
Esper Bionics is a pioneering engineering company specializing in mechatronics, AI, and IoT technologies for Human Augmentation. As a stepping stone toward implanted electronics, we innovate in the prosthetic industry, delivering next-generation prosthetic devices and connecting robotic prostheses through our platform to enhance their control and usability.

Our First Products:
 

• Esper Hand: A self-learning robotic prosthetic hand that detects muscle activity and adapts control to users' behavioral patterns, enabling more human-like dexterity in everyday tasks.
• Esper Control: A non-invasive, electromyography-based brain-computer interface that translates muscle signals into robotic hand movements, allowing seamless interaction.
• Esper Platform: A cloud-based software solution leveraging machine learning algorithms to personalize the control of wearable devices, including the Esper Hand.
   

Headquartered in New York. Featured on TechCrunch, Mashable, Business Insider Mexico, and Medtech Innovation News.
We have been named a top world techpreneur at the 13th Healthcare Innovation World Cup.
We are Red Dot “Best of the Best” winner 2022.
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Role Overview:
Drive B2B2C growth and adoption of AI-powered prosthetics, primarily targeting the U.S. market, through digital marketing strategies focused on performance marketing and demand generation.

Our expectations:

This key role within the marketing team is ideal for an experienced manager capable of driving initiatives while fostering close collaboration with internal teams

Key Responsibilities:   

• Develop, implement, and optimize digital marketing strategy across all platforms (website, email, social, paid media).
• Run performance marketing campaigns including PPC, retargeting, and paid social campaigns ensuring ongoing optimization to drive high-quality traffic and lead generation.
• Oversee social media channels by managing content schedules and responding to messages and comments; collaborate with the Content Creation Specialist to provide insights and ensure timely, aligned content delivery.
• Manage and optimize website content, UX, and conversion pathways to support lead generation and product discovery.
• Adjust automation workflows to streamline lead nurturing, email campaigns, and reporting.
• Manage budgets effectively to maximize impact.

Job Skill Requirements:

• 3+ years of experience in digital marketing, preferably within tech or B2B2C marketing;
• Proven track record of executing successful multi-channel digital campaigns;
• Strong knowledge of paid ads, email marketing, and analytics platforms;
• Proficient in GA4, Google Ads, LinkedIn Ads, and HubSpot or equivalent tools;
• English proficiency at Upper-Intermediate level or higher.
  
   

A strong advantage for this role will be:

• Understanding of account-based marketing (ABM) strategies;
• Certifications in Google Ads and Google Analytics;
• Familiarity with SEO best practices, including keyword research and on-page optimization.