Head of Media Buying

Our cutting-edge iGaming company provides a comprehensive platform, advanced payment solutions, and top-tier analytical expertise to drive success from day one. We pride ourselves on innovation, excellence, and a dynamic work environment.We are looking for an experienced and strategic Head of Media Buying to join our leadership team. 

What hard skills do you need to have:

• Successful experience in media buying management and successful practical cases of media buying in the gambling vertical (FB or Google)
• Experience in creating and effectively managing a team of media buyers.
• Strong theoretical knowledge and practical skills in analyzing advertising campaigns/strategies/offers.
• Hands-on experience in creating ads, banners, and wordpress; and understanding what works, what doesn't, and why.
• Ability to work with analytical tools (Google Analytics, Facebook Analytics, third-party services) to monitor and evaluate campaign results. 
• Knowledge of the specifics and features of the gambling niche, as well as current trends and risks. 
• Ability to generate new ideas and approaches to advertising and adapt them to changes in the market. 

What you need to do:

• Funnel design: Development and implementation of sales funnels for Google and Facebook aimed at attracting, retaining, and converting customers.
• Strategic planning: Development of media buying strategies to drive traffic from Google, Facebook, and other platforms. Selection of optimal advertising formats (video, carousels, Google Search Ads) to achieve targeted performance.
• Campaign management: Launch, monitor, and optimize campaigns to maximize ROI. KPI analysis (CTR, conversions, CPA, CPC, etc.) and operational optimization (bids, audiences, creatives, targeting).
• A/B testing and creatives: A/B testing of creatives, landing pages, and audiences to determine the most effective solutions.
• Budget planning: Optimal budget allocation, cost control, and ensuring high ROI/ROAS based on test results.
• Analytics and reporting: Using Google Analytics, Facebook Analytics to analyze audience behavior and campaign profitability. Preparation of reports and recommendations for optimization.
• Team management: Team coordination, task setting, quality control. Training the team in new tools and strategies to increase efficiency.

What soft skills are needed:

• Communication Skills: Ability to clearly convey information and ideas.
• Problem-Solving: Ability to identify issues, analyze situations, and develop effective solutions.
• Adaptability: Flexibility in responding to changing conditions and willingness to learn new skills.
• Teamwork.
• Time Management.
• Critical Thinking.

What do we offer?

1. Remote work.
2. Flexible working hours.
3. Competitive salary paid on time.
4. Friendly and proactive team.
5. No bureaucracy, unnecessary reports, or calls.
6. 20 days of paid leave, 5 sick leave and holidays are days off.

What are the stages of selection?
Stage 1: interview with a recruiter.
Stage 2: interview with the hiring manager.
Stage 3: job offer!

If you think this position is for you, don't hesitate to send your resume. Our recruiter will contact you as soon as possible!