Brand Designer (Project-Based)
We are looking for a talented Brand Designer to help us create and refine our brand identity on project-based terms. This role is perfect for someone with a deep understanding of branding, visual identity, and storytelling, who can translate our vision into a cohesive and impactful brand presence.
Responsibilities:
- Develop a comprehensive brand book that outlines our visual identity, branding elements, and communication style.
- Design a logo book, ensuring clear guidelines on how to use our logo across different platforms.
- Define and document the tone of voice (Voice of Tone) that aligns with our brand personality.
- Create a brand storytelling framework, shaping our company’s story through color, visuals, and messaging.
- Establish consistent graphic elements, typography, and imagery guidelines for use across all brand materials.
- Develop visual concepts and templates for our social media campaigns and marketing assets.
- Structure and optimize brand communication to ensure consistency across different channels.
Requirements:
- Proven experience in branding, rebranding, and visual identity creation.
- Knowledge of UI/UX principles for digital branding.
- Strong portfolio showcasing brand books, logo design, and storytelling projects.
- Expertise in typography, color theory, and brand strategy.
- Experience defining and implementing a tone of voice for brands.
- Ability to create brand-aligned visuals for social media and marketing campaigns.
- Excellent communication skills to align branding with business goals.
- Experience in designing for both digital and print materials.
If you're passionate about building brands with a strong identity and engaging storytelling, we'd love to hear from you!
Published 21 March
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