PPC Manager

We are looking for an experienced PPC Manager to take charge of launching, optimizing, and scaling advertising campaigns in Google Ads. The ideal candidate has a strong understanding of analytics, expertise in GA4 and GTM, and the ability to implement non-standard approaches for promoting complex niches. If you have analytical thinking, experience working with financial offers, and know how to improve conversion rates — join our team!

Main Responsibilities:

• Launching, optimizing, and scaling advertising campaigns in Google Ads.
• Setting up and managing analytics in GA4, working with GTM.
• Bypassing ad blocks in Google Ads.
• Setting up advertising campaigns on additional websites.
• Participating in the creation of landing pages for the product.
• Configuring advertising campaigns for mobile applications.
• A/B testing of landing pages.
• Testing and implementing non-standard approaches to promote complex niches.
• Analyzing the effectiveness of advertising campaigns and continuously improving them.
• Working with financial offers and increasing their conversion rate.
• Preparing reports and recommendations for budget optimization.
• Writing technical specifications for landing page development.

Professional Qualifications:

• 3+ years of experience with Google Ads, GA4, and GTM.
• Experience with financial products and complex niches is preferred.
• Skills in A/B testing, working with creatives and landing pages.
• Ability to analyze data, work with KPIs, and optimize advertising expenses.
• Experience working with UAC campaigns.
• Experience with Apple Search.
• Experience working with Adjust & Affise.
• Understanding of the Spanish and Mexican markets.
• English level B1 or higher.
• Knowledge of Spanish is a plus.
• Experience in traffic arbitrage is desirable.

What We Offer:

• Be part of a dynamic and growing FinTech company where you can make a real impact
• Remote work or possible relocation to Cyprus.
• 20 days of vacation, 100% sick leave compensation
• English language courses
• Medical coverage