Head of Marketing

We are seeking a strategic and results-driven Head of Marketing to lead marketing initiatives for a manufacturing company specializing in radio electronics, as it expands internationally.  The ideal candidate will have deep experience in B2B technical marketing with a proven track record of driving market adoption of innovative technologies across global markets. 

 

Key Responsibilities: 

  • Develop and execute a comprehensive marketing strategy to support international expansion beyond Ukraine, particularly focused on EU and US defense markets 
  • Create compelling messaging that effectively communicates our unique value proposition to UAV manufacturers and defense industry stakeholders 
  • Establish and maintain relationships with key industry partners, media, and influencers within the defense and technology sectors 
  • Lead the development of marketing materials including case studies, white papers, and technical documentation that demonstrate our products' battlefield effectiveness 
  • Plan and coordinate participation in industry trade shows, conferences, and events to showcase our technology 
  • Build and manage a high-performing marketing team capable of supporting rapid international growth 
  • Collaborate with sales to develop targeted campaigns that generate qualified leads and accelerate the sales cycle 
  • Establish marketing KPIs and analyze campaign performance to continuously optimize marketing efforts 
  • Manage the marketing budget effectively to maximize ROI 

     

Requirements: 

  • 5+ years of marketing leadership experience in B2B technical industries 
  • Proven track record of successful international marketing campaigns and market entry strategies 
  • Advanced English proficiency: exceptional verbal and written communication skills 
  • Experience marketing complex technical products to specialized B2B audiences 
  • Ability to translate technical capabilities into compelling value propositions for different stakeholders 
  • Data-driven approach to marketing with experience in performance analysis and optimization 
  • Strong project management skills and ability to thrive in a fast-paced environment 

     

Preferred Experience: 

  • Experience in the defense, aerospace, communications, or navigation sectors 
  • Background marketing UAV technologies, communications systems, or navigation technologies 
  • Understanding of electronic warfare concepts and challenges in contested environments 
  • Experience with scaling marketing operations for international expansion 
  • Familiarity with industry events, publications, and influencers in defense and technology sectors 
  • Knowledge of government procurement processes in target markets 

     

If you're passionate about bringing innovative defense technology to global markets and want to be part of transforming modern warfare through mass deployment of attritable unmanned systems, we'd love to hear from you! 

Published 5 March
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