Retention Lead

Our iGaming company offers a comprehensive platform, state-of-the-art payment solutions, and top-notch analytical expertise to ensure your success from day one. You will receive a competitive starting rate along with an excellent bonus system thereafter.
We are seeking a skilled professional for the Retention Lead position. The ideal candidate will have experience in the industry, be organized and motivated, and we guarantee a pleasant atmosphere with opportunities for growth. Additionally, we offer competitive compensation and exciting bonuses.

What you need to do:

• Team Leadership: Expand and manage the retention team, updating the KPI system to align with business goals.
• Strategy Development: Update and optimize the company’s bonus programs to enhance customer engagement and retention.
• Process Automation: Identify opportunities for automation to streamline CRM processes and improve efficiency.
• Data-Driven Decision Making: Conduct customer base analytics, build hypotheses, and run A/B tests to validate strategies.
• Reporting: Create and present efficiency reports to stakeholders, showcasing the impact of retention initiatives.

What hard skills do you need to have:

• Minimum 2 years of experience as a Head of Retention or CRM Lead in the betting/gambling industry.
• In-depth knowledge of key retention metrics: LTV (Lifetime Value), Churn Rate, DAU (Daily Active Users), ARPPU (Average Revenue Per Paying User), and CAC (Customer Acquisition Cost).
• Proven experience in data analytics and leveraging insights to drive retention strategies.
• Strong background in team management and collaboration with cross-functional departments, particularly Affiliate teams.
• Expertise in audience segmentation and creating automated CRM campaigns.
• Deep understanding of Tier 1 markets, including compliance regulations and player behavior patterns.
• Hands-on experience with CRM tools such as Bet2B CRM, Customer.io, and 360 nrs.
• Upper-Intermediate+ English proficiency (both written and spoken

Preferred Qualifications (Nice-to-Have):

• Experience in building teams and processes from scratch.
• Proven track record of working with VIP players and the high-rollers segment.
• Experience managing remote teams effectively.

What soft skills are needed:

• Communication Skills: Ability to clearly convey information and ideas.
• Problem-Solving: Ability to identify issues, analyze situations, and develop effective solutions.
• Adaptability: Flexibility in responding to changing conditions and willingness to learn new skills.
• Teamwork.
• Time Management.
• Critical Thinking.

What do we offer?

1. Remote work.
2. Flexible working hours.
3. Competitive salary paid on time.
4. Friendly and proactive team.
5. No bureaucracy, unnecessary reports, or calls.
6. 20 days of paid leave, 5 sick leave and holidays are days off.