ASO Manager $ Offline

Hi, we’re Applica — the mobile product growth agency working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋.
 

We are on a mission to become the world’s leading growth partner for digital app owners.

About the Role

We’re seeking an ASO Manager with minimum 1 year delivering ASO for subscription-based apps, and with agency experience.
 

Key Tasks:

• Conducting keyword research & competitor analysis to identify opportunities
• Developing & executing ASO strategies for apps
• Creating and maintaining a testing roadmap, to improve rankings, installs and conversion rates
• Providing regular reports & updates on ASO performance to clients
• Staying up-to-date on industry developments and opportunities
   

Skills and experience?

• Min 1 year of ASO experience
• Experience in optimizing and localizing global storefronts
• Great understanding of App Store & Google Play search algorithms
• Experience with Custom Store Listings, In-App Events and Promotional Content
• Expertise in ASO tools (App Tweak, ASOMobile, SplitMetrics, etc.)
• Strong analytical skills
• Extremely curious and eager to investigate results
• Excellent attention to detail
• Effective and clear communicator, both verbally and in writing
• Fluent English
   

Bonus experience

• Experience running Apple Search Ads
• Knowledge of MMPs (AppsFlyer, Adjust, Singular)
• German speaker!
   

What do we offer?

• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!
• Fully remote work
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Opportunity to learn and manage ASA
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Ability to work directly with product marketing and share your vision on marketing
   

What your typical week will look like?

• Manage ASO for a number of apps
• Produce ASO reporting
• Conduct keyword and competitor research
• Generate hypotheses and ideate on new strategies
• Collaborate with UA and creative production teams
• Interact with clients over Slack and Teams
• Lead weekly and monthly meetings with clients
   

Does this position sound good to you? Lets connect!