Senior Marketing Specialist Offline

Key Responsibilities:

• Develop and implement marketing strategies to promote the company’s products and services both offline and online;
• Organize and manage offline events such as conferences, trade shows, client meetings, and corporate events;
• Plan and execute online activities, including webinars, product demonstrations, and social media campaigns;
• Create and coordinate digital marketing campaigns (email marketing, SMM, paid advertising, SEO, PPC);
• Collaborate with the sales team to support lead generation and business development;
• Monitor market trends and competitors, analyze the performance of marketing activities, and prepare reports with recommendations for optimization;
• Negotiate with vendors and partners for event organization and joint activities;

Requirements:

• At least 3 years of experience in marketing;
• Strong understanding of both offline marketing (event organization, trade shows) and online tools (digital marketing, SEO, SMM, email marketing);
• Experience in organizing and conducting online webinars, product demonstrations, and online presentations;
• Ability to analyze market trends, competitor activities, and campaign data to make data-driven decisions;
• Excellent communication and interpersonal skills, with the ability to influence and work effectively with various teams and partners;
• Proficiency in analytical tools (Google Analytics, marketing CRM systems);
• Knowledge of graphic and presentation tools is a plus;
• Strong organizational skills, ability to manage multiple projects simultaneously, and work well under pressure;
• Proficiency in English at an Upper Intermediate level or higher.

What We Offer:

• Competitive salary with performance-based reviews;
• The opportunity to work in a modern office, hybrid, or remote setup as agreed;
• A supportive team of professionals and the freedom to implement your ideas;
• Extensive opportunities for learning, attending international conferences, and skill development;
• Flexible working hours and corporate events;
• Medical insurance and other social benefits.