User acquisition manager

Requirements:

• 2+ years of experience managing Google Ads (PPC, mobile app), Apple Search Ads, focusing on fintech, and gambling projects;
• Experience with Bing;
• Budget management experience from $50,000/month;
• Strong understanding of metrics and analytics, related to digital marketing
• Upper-intermediate English;
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Responsibilities:

• Optimize and enhance advertising campaigns to identify opportunities for specific product types and audiences to increase conversion and ROI;
• Build out A/B tests and testing plans;
• Understand the marketing funnel, and main metrics, optimize, analyze, and improve them;
• Collaborate closely with Marketing Team Developers, Designers, and Copywriters for ad creation; 
• Searching for new potential traffic sources and connecting additional advertising platforms;
• Analyze the effectiveness of the campaign and use this data to inform future campaigns