Media Buyer Team Lead (Gambling, Facebook)

Advertiv is a global digital marketing agency offering full-service marketing solutions. A leading digital agency specializing in strategy, brand building & user acquisition using proprietary AI technology for programmatic RTB media buying on dozens of DSPs (both for desktop & mobile). Powered by a team of highly experienced and skilled professionals with a shared passion for marketing & technology, we’ll help accelerate your global online growth with well-defined KPIs.

😎 The Media Buyer Team Lead (Gambling - Facebook) will focus on leading and managing a team of media buyers to develop, execute, and optimize high-impact Facebook advertising campaigns for the gambling sector. This role is pivotal in acquiring new users, driving growth, and ensuring the highest return on ad spend (ROAS) while navigating the complex regulatory environment of the gambling industry. The ideal candidate is a Facebook Ads expert with leadership experience and deep industry knowledge.

📍 Key Responsibilities:

• Team Leadership: Lead, mentor, and develop a team of Facebook media buyers, ensuring campaign objectives are met and team performance is optimized.
• Campaign Strategy & Execution: Develop and implement comprehensive Facebook advertising strategies that align with business goals and the unique challenges of the gambling industry.
• Budget Management: Oversee and manage Facebook advertising budgets, optimizing for ROAS, CPA, and user acquisition while staying within budgetary limits.
• Performance Optimization: Monitor and optimize all aspects of Facebook campaigns, including audience targeting, ad creative, bidding strategies, and placement to maximize performance.
• Regulatory Compliance: Ensure all Facebook ad campaigns comply with regional gambling regulations and Facebook’s advertising policies, maintaining strict adherence to responsible gambling standards.
• Creative Collaboration: Work closely with creative teams to ensure ad creatives are engaging, relevant, and compliant with Facebook’s ad policies.
• Reporting & Analytics: Track and analyze campaign performance metrics (e.g., CTR, CPC, CPM, CPA), generate detailed reports, and provide strategic insights for improvement.
• Facebook Platform Expertise: Stay up-to-date with Facebook’s evolving advertising tools, trends, and best practices to continuously improve campaign results and maintain a competitive edge.
• Vendor Relationships: Manage relationships with Facebook account representatives and other relevant partners to gain access to insights, beta programs, and premium ad inventory.

📍Key Qualifications:

• Experience: Minimum 3+ years of hands-on media buying experience, with a focus on Facebook Ads, and at least 1 year in a team leadership role. Experience in the gambling industry is required.
• Facebook Expertise: In-depth knowledge of Facebook Ads Manager, Power Editor, Facebook Pixel, custom audiences, lookalike audiences, and A/B testing.
• Gambling Industry Knowledge: Thorough understanding of the gambling sector, including regulatory requirements, responsible gambling standards, and advertising restrictions across different regions.
• Technical Skills: Expertise in Facebook's targeting capabilities, dynamic ads, and campaign optimization tools. Familiarity with analytics platforms like Google Analytics and Facebook Analytics.
• Leadership: Proven ability to lead, coach, and inspire a media buying team to achieve performance goals in a fast-paced environment.
• Analytical Mindset: Strong analytical and data-driven decision-making skills, with the ability to translate data insights into actionable strategies.
• Communication Skills: Strong written and verbal communication skills to present performance results and strategic recommendations to senior stakeholders.
• Education: Bachelor’s degree in Marketing, Business, or a related field. Certifications in digital marketing or Facebook Ads are a plus.

📍 Preferred Attributes:

• Proven success in Facebook ad campaigns within the gambling industry, achieving strong user acquisition and ROAS.
• Experience managing high-budget Facebook campaigns in a performance-driven environment.
• Knowledge of Facebook’s ad policies, specifically as they pertain to gambling.

📍 Why Join Us:

• Competitive salary and benefits package.
• Opportunities for professional growth, leadership, and skill development in a dynamic industry.
• Opportunity to work with international companies from various industries;
• Professional and career growth.

📍 The interview process consists of:

• Intro call with our recruiter;
• Interview with the hiring managers.

If you are passionate about media buying and interested in the gambling industry, we would love to hear from you. Join our team as a Media Buyer and play a key role in driving the success of our advertising campaigns.

Apply now to be part of our dynamic team!