Lead PPC Digital Marketing Specialist $ Offline

- A position opened for candidates in Lviv, Ukraine;

What you will do:

- Collaborate with a cross-functional team on cost-effective digital marketing strategies ensuring the predictable flow of MQ/SQ Leads using omnichannel campaigns;

- Paid campaigns management and optimization;

- Plan and implement marketing campaigns via Google, LinkedIn, and other paid media;

- Execute A/B test of Landing Pages, Ad Sets, Content, and CTA’s to improve user experience

- Conversion rate optimization;

- Performance analysis of Inbound marketing channels and report on the business impact of your optimization efforts;

- Providing relevant research to ensure the track of the latest trends and competitive moves;

- Collaboration with other teams to achieve project goals;

Must to haves:

- 1-2+ years of proven B2B marketing experience via paid media channels (Google, LinkedIn, Twitter, etc. );

- Experience with web analytics and A/B testing platforms (Google Analytics, Google Optimize);

- Knowledge and working experience with tools (GTM, Google Search Console, Semrush, HotJar);

- Understand the user journey and how to impact conversion;

- Upper-intermediate English level;

- Excellent communication, roadmap management, and presentation skills;

- Demonstrated experience briefing stakeholders on outcomes & recommendations.

Nice to haves:

- Prior experience in the tech industry;

- Understanding of the Software Development process, and modern technologies;

- Experience with Demand Generation strategies and tactics;

Experience with MarTech solutions and tools.