Senior Product Marketing Manager - Fluix team Offline

Fluix is a simple, lightweight productivity solution offering enterprise-grade security and other benefits to companies business processes by adding a layer of control over company documentation, and more. With the help of Fluix businesses from around the world have already optimized their processes and bridged the gap between the field team and offices. Fluix is trusted by the world’s leading companies to optimize productivity and ROI in the construction, energy, facilities management, and transportation industries including Siemens Gamesa, Alaska Airlines, Ludwig Freytag, Centuri and hundreds of others.

Our team of over 50 employees in 4 locations is concentrated on empowering world-class enterprises with technology and mobility. And now we’re expanding our Growth team with a Senior Product Marketing Manager.

Job responsibilities:

- Identify the product target audience, ICP, positioning, values, and selling points

- Create a brand with a tailored message and position towards each strategic industry

- Create a message and content that would resonate with ICP in each industry we are focusing on

- Conduct market researches, competition benchmarks, polls, and consumer studies and deliver relevant analysis according to identified problematic

- Follow the product development strategy and make recommendations to improve user experience, engagement, socialization, and retention;

- Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to press relations, promotion and partnership programs, social marketing actions, traffic acquisition recommendations, etc.;

- Constantly support our sales teams in any way with pitch decks, generating relevant and needed content to increase conversion to enable Sales team to sell better

- Create product promotional tools, including videos, web assets, screenshots and visuals, PR tools and all other needed assets for special marketing initiatives;

-Analyze marketing campaign results and report it to team, top management, and company-wide

- Manage the marketing deliverables keep up to date reliable planning, coordinate with SEO in order to execute content creation for multiple industries and platforms

- Coordinate Customer Success, Sales and Support activities to develop right messaging to the specific target audience, which might be different depending on users industry

Qualifications:

- 4+ years in B2B marketing or product marketing

- Lead-generation experience in a B2B environment;

- Strong analytical skills with a meticulous mind;

- A creative spirit capable of creating innovative marketing programs that are result-oriented;

- Ability to work with a wide range of profiles (business, design, analysts, developers, etc.);

- An advanced English level is a must.

- Experience in working with CMS and building/administering content in multiple CMS environments

- You are very comfortable using a range of tools to analyze, test, and execute online marketing activities (eg. Google Analytics, Facebook Ads Manager) and possess core skills needed to get the job done or are otherwise a quick learner. Knowledge of SQL and mobile analytics tools is a plus.

- Produce excellent content independently

- Familiarity with GA, Amplitude, Hubspot, and other marketing and product marketing tools

- Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision, and works well with all staff levels

- Growth mindset

Why Fluix:

- Unique b2b product with over 400 customers around the globe

- A high degree of autonomy and responsibility

- Working with engaged peers

- Collaborating and knowledge sharing with a team of experienced professionals.