Digital Marketing expert (offline)

We are aiming to build an app which will provide a convenient tool and bring in a new layer to social activities for its users wherein all the birthday dates of their contacts (Phone Book, Facebook, etc.) will be stored with a smart notification system. Application will enable the users to chip in real money into each other’s accounts as the means of greetings on their special day. Essentially, we are targeting to extend “likes” that one gets on their social media profiles with a tangible/monetary element.
Please see the provided Executive Summary and the Presentation for further product information.

Job description
Nobelbee is currently searching for a Digital Marketing expert to join our team. The successful candidate will be fully responsible for the application marketing strategy and execution from the very early stages to launch and ongoing operations.
Responsibilities:
Create and execute digital marketing strategy for the mobile application
Develop landing page as well as other promo materials
Create and execute marketing campaigns
Build and manage company’s social media profiles (Facebook, Twitter, Instagram)
Optimize and keep the website according to the latest SEO standards
Participate and contribute to building up data gathering and reporting analytics
Plan and perform other marketing activities on demand.
Requirements:
1+ years of proven experience within a marketing team working on mobile product
Experience in a startup environment is an advantage
Experience working with Google Ads, Facebook Ads
Experience with app promotion within AppStore and Play Market
Experience working with MMP is a plus
Excellent copywriting skills is a must
Understanding of website analytics tools like Google Webmaster Tools and Google Analytics
Excellent organizational, analytical, and communication skills
Decent level of written and spoken English is a must.







Hiring process
As the first step we would like to see a short summary written up (1-2 pages) on your idea what would be the best approach for marketing such a project. You have freedom of preparation of this information and how best to communicate this. Second stage will be an f2f interview with the core team after which the decision on cooperation will be made.
Please see the topics we’re particularly interested in and would like to discuss below:
Go-to market, potential marketing content and strategy.
Respective KPIs for growth and efficiency.
Country variation (localisation) for the above (Pilot: Ukraine, expansion: Eastern and Central EU states)
Campaigns planning: cost breakdown and marketing investment returns (approximation).
In-app user nudges for organic growth

Compensation
We are ready to offer a competitive compensation. Exact schema shall be discussed during f2f meeting.

Contacts: https://www.nobelbee.com/

About Blackbit 🇺🇦

Our company is international digital commerce company with a proven tack record of more that 20 year on the market with head office in Germany.
Our company has a digital understanding of commerce. For our customers from the upper middle class, the digitalization of economy and society is the chance to realize their entrepreneurial goals. We strategically advise our customers in Europe, implement digital commerce platforms with agile and growth-oriented methods and thus support the company's development.

Company website:
https://www.blackbit.de