ndi2.group

Responsibilities
* Launch, optimize, and scale Native Ads campaigns for the Dating vertical.
* Manage campaigns across native advertising platforms (Taboola, Outbrain, Revcontent, etc.).
* Analyze campaign performance and optimize towards CPL, ROI, ROAS, and other KPIs.
* Develop testing strategies for creatives, landing pages, angles, and audiences.
* Work closely with design tools, AI tools, and developers to improve campaign performance.
* Monitor traffic quality, conversion rates, and user behavior.
* Identify new traffic sources and scaling opportunities.
* Track competitors and market trends.
* Prepare regular performance reports and actionable insights.

Requirements:
* 2+ years of experience buying traffic for the Dating vertical.
* Strong experience with Native Ads platforms.
* Proven record of profitable campaign scaling.
* Excellent understanding of CPL, EPC, CTR, CR, ROI, ROAS, LTV, and other performance metrics.
* Experience with tracking platforms such as Voluum, Binom, RedTrack, Keitaro, or similar.
* Experience with landing page testing and funnel optimization.
* Strong analytical skills and data-driven decision making.
* Ability to work independently and take ownership of results.

Responsibilities:

* Launching and managing advertising campaigns Facebook 
* Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
* Performance analysis and decision-making based on data.
* Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
* Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
* Scaling profitable campaigns while maintaining target profitability.
* Monitoring traffic quality and compliance with platform and partner requirements.
* Preparing daily/weekly reports.
* Following internal processes, security policies and confidentiality requirements.

Requirements:

* 2+ years of experience as a Media Buyer / User Acquisition Manager.
* Experience with Dating Facebook - is a must
* Strong understanding of performance marketing metrics:
  * ROI
  * CPA
  * EPC
  * uEPC
  * CTR
  * CR
  * CPC
  * CPI
  * LTV
* Strong analytical skills and data-driven decision making.
* Experience with tracking platforms (Keitaro).
* Experience with A/B testing.
* Ability to evaluate and improve creative performance.
* Self-driven, responsible and result-oriented

Responsibilities:

● Setup, maintain and troubleshoot S2S postbacks between: ad networks (Native, Push, Pops, Google, UAC, Meta, DSPs);
● MMPs (AppsFlyer, Adjust);
● Internal systems / CRM / affiliate platforms;
● Implement and validate conversion events:
● Install, registration, FTD, sales, deposit, revenue, custom events;
● Ensure data accuracy and consistency between traffic sources, trackers and brands;
● Debug missing / duplicated / delayed postbacks;
● Work with event mapping, attribution windows, deduplication logic;
● Support marketing launches from a technical tracking side;
● Monitor postback logs and investigate discrepancies;
● Coordinate with marketing, product and dev teams;
● Document postback schemas and integration logic.
● Work with dating vertical

Requirements:
• Proven experience with S2S postback integrations
 Strong understanding of:
• HTTP / HTTPS
• GET / POST requests
• macros, tokens, parameters
 Hands-on experience with:
• AppsFlyer / Adjust (mandatory)
• Google UAC / Meta attribution/ Native adds logic
 Understanding of iGaming metrics:
• FTD, deposits, sales, GGR, revenue events
• Ability to debug using logs, test events, test traffic
• Attention to detail and data accuracy

Responsibilities:

* Develop and execute the overall media buying strategy across multiple paid acquisition channels.
* Lead, mentor, and grow a high-performing Media Buying team.
* Own the full campaign lifecycle - from launch to continuous optimization and scaling.
* Analyze campaign performance and make data-driven optimization decisions to maximize ROI, ROAS, and profitability.
* Identify performance bottlenecks and optimize targeting, bidding strategies, creatives, placements, funnels, and budgets.
* Design and implement A/B testing strategies to continuously improve campaign performance.
* Allocate and manage advertising budgets across traffic sources to maximize efficiency.
* Explore, test, and scale new traffic sources, GEOs, audiences, and ad formats.
* Work closely with Product, BI, Analytics, CRM, Creative, and Tech teams to improve acquisition performance.
* Establish best practices, processes, and optimization frameworks across the Media Buying department.
* Stay ahead of market trends, platform updates, and competitor strategies.

Requirements:

*4+ years of experience in performance marketing/media buying.
* 2+ years of experience leading media buying teams.
* Strong hands-on experience with Native Ads, Facebook, Google, TikTok, DSPs, or other paid traffic sources.
* Proven track record of scaling profitable acquisition campaigns.
* Deep understanding of attribution, tracking, analytics, and performance metrics.
* Experience managing seven-figure monthly advertising budgets.
* Strong analytical mindset with excellent decision-making skills.
* Experience working with BI tools, tracking platforms, and attribution systems.
* Excellent leadership, communication, and stakeholder management skills.
* Fluent English (Intermediate+).

* Strategic thinker with a strong business mindset.
* Results-oriented and data-driven.
* Strong leadership and coaching skills.
* Comfortable making decisions in a fast-paced environment.
* Proactive and ownership-driven.
* Excellent prioritization and organizational skills.
* Adaptable to changing market conditions.
* Passionate about continuous learning and innovation.

Will be a plus:

* Experience in Dating
* Experience building media buying teams from scratch.
* Knowledge of AI-powered optimization tools.
* Experience with automation, bidding algorithms, and custom optimization solutions.