ndi2.group

Responsibilities:

* Launching and managing advertising campaigns Facebook 
* Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
* Performance analysis and decision-making based on data.
* Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
* Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
* Scaling profitable campaigns while maintaining target profitability.
* Monitoring traffic quality and compliance with platform and partner requirements.
* Preparing daily/weekly reports.
* Following internal processes, security policies and confidentiality requirements.

Requirements:

* 2+ years of experience as a Media Buyer / User Acquisition Manager.
* Experience with Dating Facebook - is a must
* Strong understanding of performance marketing metrics:
  * ROI
  * CPA
  * EPC
  * uEPC
  * CTR
  * CR
  * CPC
  * CPI
  * LTV
* Strong analytical skills and data-driven decision making.
* Experience with tracking platforms (Keitaro).
* Experience with A/B testing.
* Ability to evaluate and improve creative performance.
* Self-driven, responsible and result-oriented

Responsibilities
* Launch, optimize, and scale Native Ads campaigns for the Dating vertical.
* Manage campaigns across native advertising platforms (Taboola, Outbrain, Revcontent, etc.).
* Analyze campaign performance and optimize towards CPL, ROI, ROAS, and other KPIs.
* Develop testing strategies for creatives, landing pages, angles, and audiences.
* Work closely with design tools, AI tools, and developers to improve campaign performance.
* Monitor traffic quality, conversion rates, and user behavior.
* Identify new traffic sources and scaling opportunities.
* Track competitors and market trends.
* Prepare regular performance reports and actionable insights.

Requirements:
* 2+ years of experience buying traffic for the Dating vertical.
* Strong experience with Native Ads platforms.
* Proven record of profitable campaign scaling.
* Excellent understanding of CPL, EPC, CTR, CR, ROI, ROAS, LTV, and other performance metrics.
* Experience with tracking platforms such as Voluum, Binom, RedTrack, Keitaro, or similar.
* Experience with landing page testing and funnel optimization.
* Strong analytical skills and data-driven decision making.
* Ability to work independently and take ownership of results.

Responsibilities:

* Develop and execute the overall media buying strategy across multiple paid acquisition channels.
* Lead, mentor, and grow a high-performing Media Buying team.
* Own the full campaign lifecycle - from launch to continuous optimization and scaling.
* Analyze campaign performance and make data-driven optimization decisions to maximize ROI, ROAS, and profitability.
* Identify performance bottlenecks and optimize targeting, bidding strategies, creatives, placements, funnels, and budgets.
* Design and implement A/B testing strategies to continuously improve campaign performance.
* Allocate and manage advertising budgets across traffic sources to maximize efficiency.
* Explore, test, and scale new traffic sources, GEOs, audiences, and ad formats.
* Work closely with Product, BI, Analytics, CRM, Creative, and Tech teams to improve acquisition performance.
* Establish best practices, processes, and optimization frameworks across the Media Buying department.
* Stay ahead of market trends, platform updates, and competitor strategies.

Requirements:

*4+ years of experience in performance marketing/media buying.
* 2+ years of experience leading media buying teams in Dating vertical
* Strong hands-on experience with Native Ads, Facebook, Google, TikTok, DSPs, or other paid traffic sources.
* Proven track record of scaling profitable acquisition campaigns.
* Deep understanding of attribution, tracking, analytics, and performance metrics.
* Experience managing seven-figure monthly advertising budgets.
* Strong analytical mindset with excellent decision-making skills.
* Experience working with BI tools, tracking platforms, and attribution systems.
* Excellent leadership, communication, and stakeholder management skills.
* Fluent English (Intermediate+).

* Strategic thinker with a strong business mindset.
* Results-oriented and data-driven.
* Strong leadership and coaching skills.
* Comfortable making decisions in a fast-paced environment.
* Proactive and ownership-driven.
* Excellent prioritization and organizational skills.
* Adaptable to changing market conditions.
* Passionate about continuous learning and innovation.

Will be a plus:

* Experience in Dating
* Experience building media buying teams from scratch.
* Knowledge of AI-powered optimization tools.
* Experience with automation, bidding algorithms, and custom optimization solutions.

Requirements

• 2+ years of experience in affiliate marketing / CPA networks / Dating vertical
• Strong understanding of:
• Dating funnels
• Smartlinks / aggregator systems
• Traffic sources (Google, Meta, TikTok, Native, Push)
• Proven experience in partner negotiations and deal closing
• Analytical mindset and data-driven decision making
• Fluent English (written & spoken)

• Proactive & Self-Driven — takes initiative, actively searches for new partners and opportunities without constant supervision
• Strong Communication Skills — confident in negotiations, able to build trust and maintain long-term partner relationships
• Result-Oriented Mindset — focused on revenue growth, deal performance, and measurable outcomes
• Analytical Thinking — able to evaluate offers, partners, and funnels based on data and performance metrics
• Fast Learner & Adaptable — quickly adjusts to new GEOs, offers, and market changes in a dynamic environment
• Strategic Thinking — understands how to scale partnerships and align them with business goals
• Attention to Detail — careful with terms, payouts, caps, and partner conditions
• Resilient & Persistent — able to handle rejections, negotiate better deals, and push for results
• Team Player — collaborates effectively with media buyers, product, and tech teams
• Ownership Mentality — treats partnerships and results as personal responsibility

Responsibilities

1. Partner Acquisition & Relationship Management
• Identify, approach, and onboard new affiliate networks and direct advertisers in the Dating vertical
• Build and maintain strong relationships with key partners
• Act as the main point of contact for ongoing communication and deal negotiations
2. Offer Sourcing & Evaluation
• Source high-converting Dating offers (SOI, DOI, CPL, RevShare)
• Evaluate offers based on GEO, payout, funnel, and conversion rates
• Analyze partner reliability, payment terms, and scalability potential
3. Negotiation & Commercial Strategy
• Negotiate payouts, caps, and exclusive deals
• Structure deals of cooperation (CPA / Hybrid / RevShare)
• Optimize margins and ensure profitability of campaigns
4. Market & Competitor Analysis
• Monitor trends in Dating vertical (mainstream / adult / casual)
• Analyze competitor activity and identify new opportunities
• Stay updated on traffic sources, creatives, and funnel strategies
5. Collaboration with Internal Teams
• Work closely with PPC / Media Buying team to align on traffic requirements
• Provide partners with necessary campaign data and feedback
6. Reporting & Performance Tracking
• Track performance of partners and offers
• Prepare regular reports and insights for management

Nice to Have
• Existing network of Dating partners
• Experience with adult / casual dating
• Understanding of tracking tools (Keitaro)
• Experience working with high-volume paid traffic

Core Responsibilities
* Launching and managing advertising campaigns across multiple traffic sources (Meta/Facebook Ads, Google UAC, Unity Ads, Moloco, Taboola and other native ad networks).
* Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
* Performance analysis and decision-making based on data.
* Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
* Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
* Scaling profitable campaigns while maintaining target profitability.
* Monitoring traffic quality and compliance with platform and partner requirements.
* Preparing daily/weekly reports.
* Following internal processes, security policies and confidentiality requirements.
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Requirements
* 2+ years of experience as a Media Buyer / User Acquisition Manager in dating vertical
* Experience with one or more traffic sources:
   * Meta (Facebook) Ads
   * Google UAC
   * Unity Ads
   * Moloco
   * Taboola
   * Other Native Ad Networks
* Strong understanding of performance marketing metrics:
   * ROI
   * CPA
   * EPC
   * uEPC
   * CTR
   * CR
   * CPC
   * CPI
   * LTV
* Experience launching and scaling mobile applications and link.
* Strong analytical skills and data-driven decision making.
* Experience with tracking platforms (Keitaro).
* Experience with A/B testing.
* Ability to evaluate and improve creative performance.
* Self-driven, responsible and result-oriented.
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