Impactable

About Impactable

Impactable is one of the leading LinkedIn Ads agencies in the world and an official LinkedIn Marketing Partner. We've grown from a LinkedIn-focused shop into a multi-channel B2B demand generation agency, built on a proprietary intelligence layer that lets us target, measure, and prove results in ways most agencies can't.

We're investor-backed and growing fast, with more growth ahead through organic expansion. Our approach is simple: pair sharp strategy with real signal intelligence and disciplined execution, and B2B clients win.

Our team is distributed across the US, Ukraine, and Serbia, organized into tight delivery pods so every client gets senior attention and clean accountability. If you're eager to learn and grow inside a fast-moving, tech-forward agency — with exposure to the latest tools, channels, and tactics — this is a place to do that.
 

Why This Role Exists

Impactable currently runs on an inbound-only sales model with no dedicated owner of the marketing engine (paid, organic, web) and no one driving outbound pipeline or pricing confidence. This role combines both gaps into one function: build and own the demand generation engine, and build the outbound/business development motion that gets the company pricing and positioning itself as a premium provider rather than under-selling its capabilities.

This is a build-and-own role, not a caretaker role — the person will be establishing the marketing motion and BD process largely from scratch.

What You'll Own

Marketing Engine (Demand Generation)

• Own paid, organic, and web strategy end-to-end
• Build efficient, repeatable pipeline generation to support the current inbound sales model
• Coordinate with channel teams (LinkedIn, Paid Search, Programmatic, Content) to align marketing output with sales-ready pipeline needs
• Partner with the content team (including the DemandSense "brand engine" initiative) to ensure marketing assets and thought leadership support both channels

Business Development & Outbound

• Design and stand up an outbound motion targeting high-tier accounts
• Work closely with Faith (inbound sales) and pod leaders to ensure consistent, confident positioning and pricing across all deals
• Support a more premium go-to-market posture — pricing and packaging that reflects Impactable's actual capabilities
• Conduct or support post-mortems on lost opportunities to continuously sharpen sales + marketing tactics

Cross-Functional

• Act as the connective tissue between marketing output and sales/BD execution — no more silos between "who generates the lead" and "who closes it"
• Report on pipeline health and channel performance to leadership

What Success Looks Like (First 6 Months)

• A functioning, documented marketing engine with clear channel ownership
• A first version of an outbound motion targeting named high-tier accounts
• Measurable improvement in pipeline consistency for the inbound sales team
• Visible reduction in ad-hoc/unapproved pricing exceptions

Who You Are

• 5+ years in a marketing leadership role, ideally with direct exposure to sales/BD or a hybrid marketing-and-sales function
• Comfortable owning both strategy and hands-on execution — this is not a purely strategic seat
• Experience building demand gen from a limited or immature base (not just optimizing an existing machine)
• Strong instincts around B2B pricing, positioning, and sales psychology — someone who can help the team sell with confidence
• Actively experimenting with AI and automation in marketing and growth workflows — this is a hands-on requirement, not a nice-to-have. Impactable is already AI-heavy operationally, and this person needs to fit that culture from day one
• Based in Ukraine, able to work substantially overlapping with a US-aligned schedule 

Nice to Have

• Familiarity with LinkedIn Ads, Google Ads, or B2B agency environments
• Experience being the first marketing/BD hire at a company, or working as a fractional marketing/BD lead across multiple clients
• Experience building or deploying AI agents/automations for marketing, lead gen, or sales workflows

What we offer

• Salary range: $3,500—$4,500/month gross, based on skills and experience
• Full-time contractor engagement with a fast-growing, investor-backed agency
• 11 paid holidays per Ukrainian calendar
• 14 PTO days + 7 sick days annually (accrued after 90-day intro period)
• Dedicated onboarding mentor for your first months
• Real growth opportunities — we’re actively building out team lead and management roles as we scale

Logistics
Location: Remote — Ukraine
Reports to: CEO
Type: Full-time

💰 $800—$1,500+ / gross month (based on level and experience)
📍 Fully remote — Ukraine based
🕐 Mon—Fri, 11:00–20:00 (GMT+2)


About us

Impactable is one of the largest LinkedIn Ads agencies in the world and an official LinkedIn Marketing Partner — a multi-channel B2B demand generation agency built on a proprietary intelligence layer. We’re investor-backed, growing fast, and distributed across the US, Ukraine, and Serbia.

About the role

You’ll own the setup, execution, and optimization of LinkedIn advertising campaigns for our US-based clients — working across the full range of LinkedIn ad formats (Sponsored Content, Sponsored Messaging, Lead Gen Forms, Text and Dynamic Ads) alongside a global team of strategists, account managers, and creative.

Responsibilities

• Set up and configure LinkedIn ad campaigns aligned to client objectives and strategy
• Build audience strategy across the full funnel (TOF/MOF/BOF segmentation)
• Monitor performance daily across multiple client accounts (CTR, CPA, ROAS, conversion rate, etc.)
• Set up and maintain conversion tracking, including LinkedIn Insight Tag and Conversions API (CAPI)
• Run creative testing and A/B experimentation
• Partner with the creative team on on-spec, on-time ad assets
• Deliver regular, accurate performance reports to stakeholders
• Troubleshoot campaign issues and resolve them quickly
• Contribute insights that shape client strategy
• Support QBR prep and LinkedIn ad proposal development as needed

Requirements

• Hands-on experience with LinkedIn Ads / LinkedIn Campaign Manager (agency or in-house)
• Understanding of the full-funnel approach (TOF/MOF/BOF)
• Ability to build clear performance reports with insights and recommendations
• Strong analytical skills — comfortable with performance data and KPIs
• Creative problem-solving approach to campaign configuration
• Clear communicator, comfortable in a distributed, global team
• Fluent English (you’ll work directly with a US client base)
• Nice to have: experience with ABM (Account-Based Marketing)

We offer

• Full-time contractor engagement with a fast-growing, investor-backed agency
• Clear path to salary growth after your first 90 days, based on performance
• 11 paid holidays per Ukrainian calendar
• 14 PTO days + 7 sick days annually (accrued after 90-day intro period)
• Dedicated onboarding mentor for your first months
• Real growth opportunities — we’re actively building out team lead and management roles as we scale

Interview Process

• HR Screen — 30 minutes
• Test Task
• Deep Skills Interview — with CoE Leader & Team Lead

Impactable | Remote (Ukraine) | Full-time

Impactable is one of the largest LinkedIn Ads agencies in the world and an official LinkedIn Marketing Partner — a multi-channel B2B demand generation agency built on a proprietary intelligence layer. We're investor-backed, growing fast, and distributed across the US, Ukraine, and Serbia.

Creative isn't an afterthought here — it's core to how we prove ROI for clients and stand out in a crowded LinkedIn Ads space. We're looking for a Creative Director to lead our Creative Center of Excellence: setting the standards, processes, and business results for copy and design as one unified function.

About the role

You'll own and manage Impactable's full copy + design contractor team as one unified function — led through a messaging-and-offers lens, not a design lens. You'll build the creative standards and playbooks that keep our work copy-led and performance-driven, and run Creative as one accountable seat rather than two separately-managed disciplines. You need sharp editorial judgment, a strong process mind, and a track record of sourcing and retaining creative talent.

What you'll do

• Lead and develop the full copy + design contractor team; source, build, and retain a bench of creative talent clients love working with.
• Own Impactable's brand positioning and online presence.
• Own messaging and creative strategy for our clients — define what gets tested, why, and what we do next based on results, applying direct-response/CRO thinking to how messaging sequences are built, not just how they look.
• Build scalable intake, approval, and QA processes so creative delivery stays fast and high-quality, regardless of which contractor is executing.
• Oversee and approve creative deliverables across campaigns, thought leadership, and branding — reviewing and directing the work, not necessarily producing it yourself.
• Act as a client-facing creative leader — translating vague ideas into clear, high-impact direction.
• Own P&L for the Creative CoE: budgets, margins, utilization, and forecasting.

What we're looking for

• 6–8 years total experience, with at least 2–3 years in a leadership/management capacity.
• Proven experience leading creative teams across copy and design disciplines.
• Experience managing a team of contractors across multiple creative disciplines, each with different cadences and QA approaches.
• Strong editorial judgment across direct-response (CRO) and brand-building creative — able to direct and review both, not necessarily produce either personally.
• Understanding of CRO / direct-response principles: how a messaging sequence needs to be built and sequenced to convert, not just execute well.
• Strong grasp of B2B funnels, LinkedIn Ads, and multi-channel digital creative.
• Experience building creative processes, standards, and QA systems at scale.
• Direct experience managing budgets, utilization, or P&L. [Open question below.]
• Strong stakeholder and client communication skills.
• Upper-intermediate+ English (daily collaboration with the US team and clients).
• Comfortable using AI tools and frameworks to cover day-to-day copy/design execution; familiarity with Figma, Illustrator, or equivalent is a plus rather than a requirement.

What success looks like

Creative that measurably improves CTR/CVR and ad longevity; one clear owner for the full copy + design contractor team with no oversight gaps; a Creative function running as a disciplined, well-processed unit; and clients who see Impactable as a trusted strategic creative partner.

We offer

• 11 paid holidays per Ukrainian calendar
• 14 PTO days + 7 sick days annually (accrued after 90-day intro period)
• Real growth opportunities — we're actively building out team lead and management roles as we scale
• Employment with reservation from mobilization
   

Logistics

• Location: Remote — Ukraine (must be Ukraine-based)
• Reports to: CEO
• Direct Reports: 4 full-time — UI/UX Designer, 2 Graphic Designers, Web Developer — plus Copy contractors
• Working hours / overlap requirement: 10:00 - 19:00 or 11:00 - 20:00
• Engagement type: FOP or Employment with reservation from mobilization 
• Start date: Mid / End of October

Interview Process

1. HR Screen — 30 minutes
2. Test Task
3. Deep Skills Interview — with our CEO
4. Caliper Assessment — a psychometric assessment measuring traits like decision-making drive, resilience under pressure, and abstract reasoning, used to benchmark candidates against the profile of our strongest performers in similar roles
5. Final Interview — with our investor