LinkedIn Campaign Strategist (B2B)

Description:

Impactable is a B2B LinkedIn-centric advertising agency with a distributed team across the US, Ukraine and Serbia. We’re hiring a senior, client-facing LinkedIn strategist who designs our clients’ LinkedIn strategies, presents them, and defends them with evidence. You’ll own that work from onboarding through renewal.

This is a strategy and ownership role, not account coordination or project management.

Responsibilities

• Build LinkedIn strategies for new clients: goals and 30/60/90-day milestones, ICP and buying committee, audiences and exclusions, funnel structure, budget split with frequency targets, messaging per persona, tracking (Insight Tag, CAPI, CRM) and first tests
• Present strategies on onboarding calls and results on monthly and quarterly client calls
• Make recommendations that are clear next steps, not small tweaks, and tie them to pipeline and revenue
• Review accounts proactively: ICP match, off-ICP reach, exclusions, creative fatigue
• Review reports for insight quality, log tests, contribute to the playbook
• Coach campaign specialists and team leads on strategic thinking

Requirements

• 3+ years of hands-on B2B LinkedIn Ads, owning strategy and results for multiple accounts
• Experience building LinkedIn funnels (audiences, ABM, lead gen, retargeting) and defending them to clients or executives
• Strong analytical and strategic thinking
• C1 English: you present live to US clients
• Proactive: you raise blockers early, with a proposal

Nice to have: Google, Meta or programmatic experience; HubSpot or other CRM tracking; AI tools; mentoring experience.

We offer

• $2,500–3,000/month gross, paid in USD (FOP contract)
• Fully remote, full-time; working hours 10am–7pm or 11am–8pm (Kyiv time)
• Role-relevant courses and learning
• A growth path toward leading a strategy team