Jobs Marketing

We are Alba Talent (albatalent.io). Your writing goes out under our two founders' names. It starts real conversations that turn into revenue. Our founders already write raw LinkedIn post drafts using AI, about 15 a week. What is missing is someone to own turning these drafts into finished, ready-to-post content, and managing replies and comments too. This is a real, ongoing job, not a one-time task, and it grows as our content output grows.

Your daily tasks:

1. Take a raw draft and rewrite it into a finished LinkedIn post, in our founders' voice.

2. Format the post: hook line, spacing, hashtags if needed.

3. Reply to comments and messages on published posts, using notes we give you. You will not log in to our founders' personal LinkedIn accounts yourself.

4. Tell us if a draft is weak, instead of forcing a bad rewrite.

What we need from you:

- Real experience ghostwriting LinkedIn posts for a founder or executive, with real posts you can show that performed well. We want someone already doing this, not someone new to LinkedIn writing.

- Excellent written English. You understand LinkedIn tone and hooks, not just general writing.

- Comfortable working from someone else's rough draft, not writing from a blank page.

Pay: $6-9 per hour to start. The strongest applications start at the top of that range. This is a 30-day paid trial. After 30 days, if you meet the goals below, pay moves to $8-10 per hour.

What gets you to $8-10 per hour:

A clean 30-day trial. This means: turn around about 15 posts a week, consistently. Few revision requests from Henry and Scott. Answer comments and messages within 24 hours. Do this and your pay goes up.

How to apply:

Start your message with the word HERMES. This shows me you read the whole post.

Then answer two questions:

1. Share one LinkedIn post you ghostwrote that performed well. What was the hook? Why did it work?

2. How would you turn a rough draft (bullet points, a voice note) into a finished post? Walk us through your steps.

Hі! We are talanovyti agency — a recruitment agency by FRACTAL. 

Our team supports a fast-growing value retailer of Ukrainian origin, scaling across multiple European markets, in the search for a Deputy CMO. You will be accountable for the full lifecycle of company's global physical store network — from site identification and lease negotiation through to store opening, and from format concept development through to operational standards.

The company operates 1,800+ stores in Ukraine and 65+ stores in Romania, offering a broad assortment of household, personal care, and lifestyle products at compelling price points.

Hard Skills:
- Minimum 5 years of experience in retail store development, real estate, or network expansion within an international retail chain.
- Proven track record managing large-scale store rollout programmes — ideally 100+ store openings annually across multiple markets.
- Experience working at senior or director level, managing cross-functional teams and multi-country operations.
- Strong expertise in retail site economics, including: atchment analysis, footfall modelling, rent-to-sales benchmarking, investment appraisal.
- IRR / NPV modelling.
- Experience developing and scaling retail store formats, including: small format stores (100–200 sqm), medium format stores (400–600 sqm).
- Experience building or managing pipeline management systems with clear stage gates and conversion metrics.
- Proven ability to lead teams in fast-growing, entrepreneurial retail environments.
Preferred Background:
- Experience within European value retail or variety retail sectors, such as: Action, TEDi, Pepco, Mr.DIY, Normal, Primark, JYSK, or international mass-market retailers like IKEA, H&M, or Decathlon.
- Experience leading HQ-level functions, including setting global standards and rolling them out across multiple markets.
- Experience working across CEE or Eastern European markets.
- Track record of building or transforming store development functions from scratch.
- Knowledge of the Romanian or Bulgarian retail real estate market, including retail parks and regulatory environment.
- Experience working with Retail Park development, including landlord/developer relations, anchor tenant positioning, and tenant mix strategy.
Languages:
- English: minimum B2, ideally C1 — mandatory. Regular communication with the international leadership team.
- Romanian: a strong advantage for the Bucharest-based role, but not mandatory.

Key Responsibilities:

- Lead the global store development strategy across company's markets.
- Oversee the full store development lifecycle: site sourcing, feasibility analysis, lease negotiation, store design, construction coordination, and store opening.
- Manage large-scale store rollout programmes across multiple countries.
- Develop and scale store format strategies, including pilot testing and implementation of different formats.
- Ensure strong retail site economics, including catchment analysis, footfall modelling, rent-to-sales benchmarking, and investment evaluation.
- Implement structured pipeline management systems for store expansion (CRM or structured tracking with stage gates and conversion metrics).
- Collaborate cross-functionally with real estate, operations, finance, and marketing teams.
- Build and lead high-performing teams responsible for store development and network expansion.
- Establish and implement global standards and methodologies for store development across all markets.

What company offers:

- A pivotal senior leadership role with direct access to the CMO and strategic influence across company's global growth agenda.
- The mandate and resources to lead a large, globally-scoped Store Development function across multiple markets.
- Competitive compensation with performance-based incentives tied to expansion milestones, format performance, and pipeline KPIs.
- A dynamic, entrepreneurial environment with fast decision-making and flat leadership culture.
- The opportunity to shape the physical retail footprint of one of Europe's fastest-growing value retailers.
- Exposure to a multi-country retail group with operations across Ukraine, Romania, Bulgaria, and growing European markets.

Interested in taking on this challenge? We look forward to your application!

We are Zutobi, a global EdTech leader that is redefining driver education worldwide. Our flagship app is the #1 driver’s ed solution in the US, helping millions of people become safer, more confident drivers through gamified learning.

Today, Zutobi boasts over 10M+ downloads, 250K+ monthly active users, and a 4.9-star rating backed by 200K+ reviews. Over the last 8 years, we’ve scaled from a 5-person startup into a profitable global team of 70+ professionals.

We are now seeking a data-driven, growth-oriented Chief Marketing Officer (CMO) to join our executive team. In this role, you will hold the keys to our global marketing engine, driving user acquisition, scaling our presence in the US and Europe, and directly influencing Zutobi’s long-term profitability.

About the Company

Founded in 2018 with roots in Sweden, Zutobi creates engaging, country- and state-specific educational products. Headquartered in Stockholm, we operate as a fully remote, agile team.

Our impact hasn’t gone unnoticed: in March 2023, Zutobi was recognized at the EdTech Awards (the world’s largest recognition program for education technology), winning the “Test Prep Solution” category and being named a finalist for “E-learning/Remote Solution”.

Why our product wins

We turn boring driver manual books into interactive, bite-sized lessons with original visuals and gamified mechanics. We are currently present in 6 major markets (USA, UK, Sweden, Germany, France, Australia) and are actively looking to expand our footprint.

About you:

• At least 5 years of experience in digital marketing, including leading positions.
• Deep understanding of core acquisition platforms (Meta, TikTok, Google Ads, ASA).
• Experience scaling products in US and/or European markets with $100k+ budget/month.
• Proven experience in mobile app marketing and user acquisition is required.
• Proficiency in marketing analytics.
• Excellent team management and communication skills.
• Track record of designing high-level marketing strategy in line with company objectives.
• Advanced level of English.

Will be a plus:

• Prior experience working with OKRs and cross-functional teams.

• Prior experience working with mobile apps

   

About your responsibilities:

• Define, develop, and execute the global marketing strategy to drive user acquisition, brand awareness, and revenue growth.
• Build, manage, and mentor high-performing User Acquisition, Creative Production, and Brand Marketing teams.
• Confidently allocate and optimize a monthly marketing budget of $100k+, ensuring strong ROAS and CAC.
• Build and maintain high-quality relationships with marketing partners.

Working terms:

• Work in a dynamic environment with an industry leader, shaping the future of the company and growing alongside a scaling product.
• Absolute freedom to push boundaries, test new ideas, and fully leverage your expertise.
• A fully remote team with flexible working hours designed to support a healthy work-life integration.
• Enough paid vacation days and sick leave, ensuring you have the time to rest, recharge, and prioritize your well-being.
• Allocated budget for advanced professional courses and leadership training to support your ongoing growth.

About the Company:

We are an international product company in the iGaming industry with 4 years of history. We develop our own gaming platform and operate in the markets of Australia, the United Kingdom, Germany, Italy, France, and Spain.
 

We are currently expanding our product team and looking for a Senior CRM / Retention Manager who will be responsible for player retention strategies, CRM communication development, and LTV growth.
 

What You’ll Be Doing:

•  Developing and implementing player retention strategies for Tier-1 markets;
• Analyzing user behavior and key metrics: LTV, ARPPU, DAU, churn rate, session depth, cohort analysis;
• Building the player Customer Journey across all lifecycle stages: onboarding → first deposit → active play → VIP → reactivation;
• Creating automated multi-channel communications: email, push, SMS, in-app;
• Developing and optimizing trigger-based CRM scenarios (welcome, post-deposit, retention, winback);
• Setting up personalized bonus mechanics based on player segment, VIP level, and gaming behavior;
• Running A/B/n testing of CRM communications and bonus offers;
• Analyzing CRM campaign performance, forecasting ROI, and tracking CPL, RPR, and Retention Rate;
• Managing banners and their display logic within the product;
• Developing and updating email, push notification, and banner templates;
• Monitoring deliverability, database quality, and domain reputation;
• Configuring dynamic content in communications;
• Preparing briefs for bonus offers and CRM communications;
• Collaborating with the design team on creatives and visual assets.
   

What We’re Looking For:

• 2+ years of experience as a CRM / Retention Manager in iGaming;
•  Experience working with Tier-1 markets;
• Confident proficiency in Customer.io;
• Deep understanding of the player lifecycle, VIP segmentation, and reactivation scenarios;
• Hands-on experience with key metrics: ARPPU, LTV, DAU, churn rate, conversion to deposit;
• Practical experience with A/B testing of CRM campaigns;
• Ability to write briefs for bonus mechanics and communications.
   

What We Offer:

• Fully remote work format
• Competitive compensation (fixed salary + discussed individually);
• Flexible schedule;
• Work within an international product team;
• Opportunity to shape CRM strategy and influence product development;
• Minimal bureaucracy and fast decision-making processes.

• Brand voice & positioning — one consistent message and voice across every asset. You build the models: positioning, message house, tone of voice.
• Website content — audit and fix what exists, drive a new-pages plan, and ship conversion-minded pages.
• Blog, case studies & lead magnets — a repeatable, AI-powered content engine: ~6–8 articles/mo + case studies + lead-magnet content (e.g. AI workshops). You co-own lead-magnet strategy with the marketing lead.
• GEO / AI-search visibility — make empat.tech the answer inside ChatGPT, Perplexity, and AI Overviews. This is a headline outcome of the role.
• PR & thought leadership — narratives, pitches, press materials, and prep for podcast/media appearances. (Story-building, not community admin.)
• AI content systems — build the pipelines, prompt systems, and quality/tone-of-voice checks the whole team reuses.
• Google Business Profile — publish content and materials there as a distribution surface.

• Work at a Top-employer company (according to DOU 2025).
• A strong culture built on empathy, trust, openness, and real care for employees.
• Competitive compensation with regular reviews.
• Paid vacation and sick leave.
• Medical insurance.
• Personal learning budget and access to top HR tools, platforms, and practices.
• Team events and regular team-building activities.

Do you want to build a career in digital marketing, master modern AI tools, and gain hands-on experience across multiple marketing disciplines?

Join Marketing Pot, a digital marketing agency helping SaaS and B2B companies grow their visibility in international markets. This is an excellent opportunity for a Trainee / Junior Marketing Assistant who wants to develop practical skills in AI-powered marketing, content creation, outreach, and social media while working alongside experienced marketers.

Key Responsibilities:

• Support outreach campaigns by using AI tools for research, personalization, and content preparation.
• Create marketing content using AI tools for different channels and formats.
• Assist with website content creation, publishing, and updates.
• Help manage and grow social media accounts, including content planning and publishing.
• Assist with influencer marketing activities, including researching creators and supporting outreach campaigns.
• Monitor campaign performance and prepare basic reports.
• Support marketing projects and provide backup assistance across the team when needed.

Requirements:

• Interest in digital marketing and AI technologies.
• Experience using AI tools (such as ChatGPT or similar) for content creation or research.
• Strong written English.
• Good organizational skills and attention to detail.
• Ability to manage multiple tasks and priorities.
• Analytical mindset and willingness to learn.
• Proactive attitude and readiness to take ownership of assigned tasks.

What We Offer:

• Flexible working schedule.
• Opportunities for professional development and growth.
• Work in a team of professionals with the chance to learn from leading specialists.
• Competitive salary and a friendly work environment.

About Marketing Pot:

Marketing Pot is a marketing agency amplifying the impact of exceptional products and services — so that quality becomes the global standard, not the exception.

Our values are:

• Professionalism: We strive for professionalism in all aspects of our operations. We set high standards in communication, interaction with clients and colleagues, and in the performance of our duties. We also value and regularly assess the knowledge, experience, and competence of our employees.
• Quality: We strive for excellence in everything we do. From our products and services to client interactions, we always aim to deliver the best results. We set high quality standards and expect our employees to be responsible for their work.
• Self-Development: We support and encourage the personal and professional development of our employees. We believe in continuous self-improvement and learning, so we encourage our employees to learn new things, expand their knowledge and skills.
• Transparency: We strive for honesty and openness in all our actions and communications. We believe that only through transparent interaction can we achieve mutual understanding and success. We value trust.

If you feel you wanna become the better version of yourself and deliver results you will be proud of, send us your resume. We are waiting for you to join our awesome team ;)

We are a performance marketing agency managing mobile campaigns across multiple verticals - crypto, banking, and iGaming. We work with major brands, run multi-platform UA at scale, and operate with full ownership over results.

We are looking for an experienced Mobile Acquisition Manager who will own the full cycle of UA campaigns: from strategy and launch to optimization and scaling. You will work with established clients across iOS and Android, with real budgets and real accountability for results.

What you will do

• Plan, launch, and optimize performance campaigns on AppLovin, Meta, Google UAC, Unity Ads, Moloco, TikTok, Kaizen and other DSPs
• Manage and scale budgets across channels while maintaining target CPI, CPA, and ROAS
• Set up and maintain tracking via AppsFlyer or Adjust - MMP configuration, postback setup, cohort analysis
• Analyze campaign performance: break down by geo, placement, creative, audience - find levers and act on them
• Run creative testing: form hypotheses, brief the team, evaluate results, iterate
• Monitor attribution quality and flag anomalies - CTR spikes, install drops, ROAS shifts
• Communicate results and insights to clients; prepare performance reports

What we expect

• 2+ years of hands-on experience in Mobile UA with measurable results (based on real cases)
• Strong understanding of mobile attribution: last-click, view-through, probabilistic, SKAN, and where each model breaks
• Practical experience with AppsFlyer or Adjust: cohort reports, raw data pulls, reconciliation with ad platform data
• Experience with at least 2-3 platforms: AppLovin, Meta, Google UAC, Unity, TikTok, or similar DSPs
• Ability to read unit economics: CAC, blended vs paid, ROAS by cohort, LTV assumptions
• Structured thinking when forming hypotheses - not "let's try a new creative" but a testable assumption with expected outcome
• English at Intermediate level or above - for working with platforms, partners, and documentation

Nice to have

• Experience in crypto, fintech, or iGaming verticals
• Familiarity with GTM for mobile pixel/event setup
• Experience working in an agency environment with multiple simultaneous clients
• Basic use of AI tools for creative iteration or reporting automation

What we offer

• Full remote - work from anywhere, async-friendly
• Real budgets - work with meaningful spend, not test accounts
• Autonomy - no micromanagement, ownership over results
• Growth - diverse verticals, new markets, fast feedback loops

YozmaTech isn’t just another tech company – we’re a global team of go-getters, innovators, and A-players helping startups and product companies scale smarter and faster.
We build dedicated development teams across 10+ countries, creating strong, long-term partnerships based on trust, transparency, and real impact.
Here, every idea counts. We value people who are proactive, open-minded, and ready to grow. If you’re passionate about building meaningful products and want to join a team that feels like family – you’ll feel right at home with us.

Our client is looking for a Product Marketing Manager with a strong content mindset, sharp market instincts, and the ability to turn ideas into awareness, credibility, and demand.
This role is for someone who understands that great marketing starts with great narratives. Someone who knows how technical audiences think, how modern software teams operate, and how to create content that feels relevant, credible, and worth reading.
You’ll help define how the market sees us, shape our category, and make sure we consistently show up in the right places.

The platform is already live and has paying customers, helping R&D teams significantly increase development speed and efficiency by reducing manual work and enabling engineers to focus only on high-impact tasks.

Key Requirements:
🔹 4+ years of experience in Product Marketing, Content Marketing, Brand, Growth or related roles;
🔹 Strong understanding of LinkedIn, Reddit and modern organic distribution channels;
🔹 Background in software development or experience in engineering environments;
🔹 Understanding of developer workflows, SDLC and R&D processes;
🔹 Experience creating content for B2B / technical audiences;
🔹 Exceptional English writing and storytelling skills;
🔹 Experience marketing to engineers, product teams or technical leaders;
🔹 Ability to translate technical concepts into clear messaging;
🔹 High ownership, self-direction, builder mentality;
🔹 Strong judgment in tone, positioning and narrative;
🔹 Startup experience, ability to build from zero;
🔹 Strong communication skills and comfort working with international teams;

Big Advantage:
🔹 Experience marketing to CTOs, VP Engineering, or R&D leaders;
🔹 Experience with AI products, developer tools, DevOps, or engineering platforms;
🔹 Community-building experience;
🔹 Design, video, or creative production skills;
🔹 English – Upper-Intermediate or higher.

What you will do:
🔹 Define and refine positioning, messaging and category narrative;
🔹 Build awareness on LinkedIn, Reddit and other relevant channels;
🔹 Create and publish content: founder posts, thought leadership, product stories, campaigns;
🔹 Translate product features into business value for technical and business audiences;
🔹 Develop brand voice, tone and narrative across all touchpoints;
🔹 Manage and grow communities (Reddit, Discord, Slack, etc.);
🔹 Work with founders, customers and prospects to understand market language and pain points;
🔹 Test and scale growth ideas based on performance;
🔹 Support go-to-market strategy and sales materials (case studies, decks, etc.);
🔹 Gather customer feedback to influence positioning and product direction;
🔹 Measure and analyze marketing performance (awareness, engagement, conversion);
🔹 Help build demand in an emerging market;
🔹 Act as a bridge between product and market, deeply understanding SDLC and developer needs;

Interview stages:
🔹 HR Interview;
🔹 Screening Call;
🔹 Technical Deep Dive;
🔹 Team Fit Conversation ;
🔹 Final Review & Decision;
🔹 Reference Check;
🔹 Offer;

• Самостійно запускати, оптимізувати та масштабувати рекламні кампанії в Google Ads (Web & App) із фокусом на збереження окупності.
• Налаштовувати та контролювати технічну частину трекінгу (зокрема роботу з Conversions API для точної аналітики).
• Менторити команду (зокрема Junior UA-менеджерів), ділитися експертизою та вибудовувати ефективні процеси всередині напрямку.
• Тестувати нові підходи, формати та гіпотези для постійного покращення результатів.

• Досвід роботи з Google Ads від 3–4 років (Search, Demand Gen, Performance Max, YouTube), із фокусом саме на performance-маркетинг.
• Глибоке розуміння технічної сторони: досвід налаштування вебкампаній, аналітики та інтеграції трекінгу.
• Впевнене володіння Excel / Google Sheets для роботи з великими масивами даних.
• Сильні аналітичні навички: розуміння ключових маркетингових метрик та вміння оцінювати вплив своїх дій на бізнес-результати.
• Рівень англійської B2 і вище (для прямої комунікації з менеджерами Google та відвідування англомовних профільних заходів).

• Практичний досвід роботи з мобільним трафіком та запуском App-кампаній (UAC).

1. Розвивай українські ML-based продукти, які вже здобули успіх у світі.
2. Занурся в атмосферу карʼєрного росту. У нас можна взяти на себе новий напрям чи протестувати та втілити зміни власноруч.
3. Долучайся до like-minded команди з власними традиціями. Наша атмосфера сприяє відкритості та довірі.
4. Переконайся, що твої рішення та дії впливають на продукт і компанію — 88% плантінівців це підтверджують.

• Медстрахування, масаж, корпоративний лікар;
• Гнучкий графік роботи: починай робочий день з 9:00 до 11:00;
• 20 робочих днів відпустки, 100% оплата безлімітних лікарняних, 1 оплачений period leave на місяць;
• Система заохочення та визнання Pando: розвивайся та долучайся до життя команди, отримуй за це бали та обмінюй їх на нагороди;
• Безкоштовні сніданки, обіди та снеки у просторому офісі на Подолі; 
• Сучасна техніка для роботи;
• Компенсація спорту, психотерапії та навчання;
• Доступ до профільних спільнот Genesis та внутрішнього навчання. 

Requirements

• Experience working with in-app traffic sources (Unity Ads, AppLovin, Moloco, etc.)
• Experience with mobile traffic formats (video, interstitial, rewarded)
• Experience working with grey-hat verticals
• Understanding of tracking systems, with hands-on experience (AppsFlyer, Adjust, Keitaro)
• Strong understanding of key metrics (CPA, FTD, deposits, ROI)
• Experience working with creatives (especially video)
• Self-sufficiency and proven experience in scaling campaigns

Responsibilities

• Launching and optimizing campaigns in in-app ad networks
• Sourcing and testing new bundles (angles, creatives, funnels)
• Scaling profitable campaigns
• Working with various ad formats
• Analyzing traffic performance
• Preparing briefs (technical tasks) for creatives
• Working with tracking systems and analytics
• Collaborating with the team
• Managing campaigns across multiple GEOs

Benefits

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
• A great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset, is guaranteed
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan, work remotely or on-site with comfort, and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows, and additional equipment is provided
• Paid vacations, sick leave, personal event days, days off
• -️ Corporate health insurance program for your well-being
• Referral program: enjoy cooperation with your colleagues and get a bonus
• Educational programs: regular internal training sessions, compensation for external education, and attendance at specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Free internal English courses
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
• Corporate events, team building

About us

GigRadar is the market leader in our vertical: AI-powered lead generation on Upwork for agencies and freelancers. We remove the need for in-house bidding teams and multiply agencies' marketing efficiency.
 

A quick picture of who you'd be joining:

• Infrastructure trusted by 3,000+ Upwork agencies worldwide.
• 4.7/5 "Excellent" on Trustpilot, with 91% five-star reviews.
• 30K+ LinkedIn audience and a strong founder brand.
• Backed by a leading SalesTech/MarTech player (on our board)
• A product line of AI agents: Sardor AI (auto-bidder — finds relevant jobs, writes personalized cover letters, and submits within 15 minutes), Laziza AI (AI SDR — runs conversations, handles objections, books meetings), Upwork CRM, Upwork Analytics, and GigRadar Inbound.

We're not a day-one startup, and we're not a slow enterprise. We have a proven business model, a mature product, a fast-growing AI lineup, and clear leadership in our niche - confident operators growing fast.

And most importantly for this role: strong channels are already running.

• SEO — a dialed-in channel built entirely on AI agents.
• Email + LinkedIn outreach — its own team.
• Partner / referral network — its own team.

You're not here to patch holes but you're here to build a new amplifier vertical on top of a working machine. You won't have to prove the business works; it's been alive for years. You'll get to build your own growth engine and scale it. On top of that, we have a large library of ready material (case studies with numbers, Upwork Reports, community content, reviews) you can turn into powerful marketing.

The mission

Build and launch a new inbound-demand vertical that consistently generates 200–300 booked demos per month through organic content, an authoritative newsletter, and automated funnels from free products and automate it with AI, not manual labor or a bloated team.

You are a one-person orchestra.
Strategy, hypotheses, copy, landing pages, sequences, content, analytics — you run it yourself, using AI as your "extra hands" (design, copy, front-end, and research through AI tools, not contractors).

What you'll do

Lifecycle / CRM marketing (core)

• Build and monetize segmented work across the base: newsletter, unsubscribers and cooled-off leads, leads from the sales pipeline, leads from cold outreach. Different segments → different scoring → different sequences.
• Find the signals yourself and turn them into triggered sequences. Example signals: booked a demo but didn't show; read N newsletter issues; used a free product X times; sat in the pipeline for N days. These are examples — your job is to spot such signals and build flows around them.
• Reactivate the "sleeping" base (several thousand leads no longer worth active outreach but recoverable through sequences).

Newsletter as an asset

• Build a genuinely strong, authoritative newsletter — #1 in our space on building and scaling a business / lead gen on Upwork for service companies and freelancers. Not a "mailing list," but a media asset that grows the base and warms it toward demos.

Growth / organic

• Organic growth on LinkedIn and X (Twitter), plus experiments (Reddit, niche content, etc.): viral/value posts that feed funnels.
• Scale a network of established employee accounts (founder-led + team advocates) — not faceless farms, but real personal brands at varying stages that need to be systematized and amplified.
• Funnels from free products: lead magnet → email capture → nurture → auto-purchase of a paid product or a demo.

AI as the way you build it all "by hand"

• Build repeatable marketing systems on AI tools (Cowork, Codex, and similar): a content engine (agents pull data → assemble a content plan → turn it into posts), sequence generation, landing pages, calculators, banners — without pulling in developers or design studios.
• Mine our large internal content library into posts, funnels, and sequences — rather than inventing from scratch.

CRO / web / reputation

• Raise conversion on the site and landing pages (demo page, free-product pages).
• Work on brand reputation: systematic review responses (Trustpilot / G2, etc.), messaging, demo experience.

What we're looking for

We are looking for a marketer who applies AI brilliantly to marketing problems, not a developer placed on marketing.

• 3–5+ years in marketing, specifically in B2B SaaS for the US market.
• A strong foundation in conversion marketing: you crank conversion through meaning — audience pains and desires, purchase triggers, offer structure. That's your base, not just "having seen a lot."
• Proven cases with numbers: you personally wrote converting copy in newsletters/sequences and personally moved landing-page conversion — and can show "before → after."
• Proven volume: you've generated a comparable number of SQLs/demos (in the hundreds per month), not just "ran campaigns."
• Hands-on AI fluency: you already build marketing systems with AI (Cowork / Codex / etc.) and can validate what AI produces, not just publish it blindly.
• Fluent English.
• Ideal background: B2B SaaS in a close space including SalesTech, MarTech, GTM-tech that sold to agencies and service companies. Then you already know our buyer and need no ramp-up on the ICP. Candidates from an agency background aren't a fit; we need a product/SaaS background
• A hard requirement — everything hands-on. The "I assigned tasks to a team/contractors and they did it" profile isn't a fit. We need someone who did it themselves and owned the result.

Our stack

• HubSpot — the core: email, triggers, client documentation.
• AI-first analytics: our agents traverse HubSpot data and return analytics.
• Intercom — behavioral triggers and analytics for active clients.
• Pre-purchase leads — all in HubSpot.

Success metrics (KPIs)

• North star: booked demos per month — ramp to 200–300/month within 3–6 months.
• Newsletter: base growth + end-to-end conversion of the warmed segment to demos (target ~2–3%).
• Demo-page CRO: from a baseline ~2–4% to 6–8%+.
• Free → paid: toward the PLG median of ~9%+.
• Reactivation of the sleeping base: % of leads brought back.

Compensation

• Base: $2,500–3,500/month (depending on level).
• Performance bonus: $1,500–2,500/month at 100% of plan, tied to demos, SQLs, and pipeline contribution; quarterly accelerator for overperformance.
• OTE at 100% of plan: ~$4,000–6,000/month.
• Remote working
• Carrer path to CMO.

What to bring to the call with our team

• Cases with numbers — where you drove growth and which metrics you actually moved (not "the team did it"), including the volume of SQLs/demos generated.
• A live screen-share — show your AI layer (Cowork / Codex / etc.): what you build by hand as a marketer.
• Conversion-marketer thinking — how you crank conversion through audience pains/desires/triggers.

About us:
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:
Become a stepping stone on our customers’ journeys of self-improvement.

Our values:

• Deliver what matters
• Respect and support others
• Initiate and own
• Voiceopenly
• Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

Responsibilities

• Own the User Acquisition process within the team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
• Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
• Generate creative ideas in collaboration with SMM, PMM, and GM.
• Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
• Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.

Requirements

• Experience with paid acquisition on Meta and Google ADS
• Mobile (SKAN) expertise
• Managing $100+K in monthly budgets
• Expertise in subscription models
• Understanding key performance marketing metrics: CPM, CPI, CPA, LTV, ROI, ARPU, etc.
• Experience in analyzing massive datasets and making actionable decisions based on them 
• Comfortable managing multiple tasks or projects simultaneously
• English level: B1–B2+

Would be a plus 

• Experience using AI for operational automation and testing TikTok Ads
• Experience with subscription products / mobile apps
• Familiarity with attribution tools (AppsFlyer / Adjust)
• Practical understanding of A/B testing and funnel optimization 
• Basic BI knowledge

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy, autonomous hub) and 50% compensation for coworking spaces worldwide to ensure everyone has a comfortable and inspiring workspace.
• Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday.
• Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, and therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.

Hi! I'm Head of Affiliates at PAXLE — an international group of ADTech companies operating in the Performance Marketing industry across Dating, Gambling, and Sweepstakes verticals.

We are looking for an Account Manager with experience in an Affiliate Network, Affiliate Program, Advertiser, or Performance Marketing environment to join our team.

This role focuses on building and developing relationships with advertisers across multiple projects within the PAXLE ecosystem. We are open to both specialists with hands-on experience and motivated junior candidates who already have a solid understanding of affiliate marketing fundamentals and are eager to grow within the industry.

You'll work directly with advertisers, negotiate partnership terms, launch new offers, and help grow long-term business relationships.

Requirements:

• 0.5+ years of experience as an Account Manager or Advertising Manager in the affiliate marketing industry, with a strong focus on dating, gambling, or sweepstakes verticals.
• Deep understanding of key performance metrics: CPA, CPL, CTR, CPV, CPC, RevShare, ROI, LTV.
• Hands-on experience working with affiliate tracking platforms such as Affise, Voluum, Binom or similar.
• Solid grasp of traffic sources and fundamentals of Lead Generation, SEO, PPC, and Email Marketing.
• Good knowledge of the affiliate marketing landscape: market trends, key advertisers, major affiliate programs.
• Strong negotiation and communication skills, with the ability to build and maintain long-term partnerships.
• Analytical mindset and a structured approach to work; able to prioritize, stay organized, and manage multiple tasks.
• Initiative-driven, growth-oriented, and open to experimenting with new ideas and approaches.
• Upper-intermediate English (written & spoken) — confident in business communication.

Responsibility:

• Build and maintain strong, trust-based relationships with existing advertisers, ensuring long-term cooperation and high retention. Support acquisition of new advertisers when needed.
• Provide ongoing support, strategic guidance, and feedback to advertisers to strengthen collaboration and improve results.
• Monitor, analyze, and optimize campaign performance, including conversion points of creatives and traffic quality.
• Work with tracking platforms such as Affise and Marksel — upload offers, monitor real-time statistics, ensure proper tracking setup, and troubleshoot any issues.
• Perform regular statistics reconciliation and finance control from the advertiser’s side — ensure data accuracy and prepare reports to align financial metrics with actual performance.
• Stay updated on industry trends, tools, and competitors. Explore and evaluate new opportunities for partnership and campaign development.
• Offer & Partner Acquisition (on demand): Search for new offers or partners upon request to expand the network and diversify traffic sources.
• Consistently meet and exceed individual commercial KPIs, focusing on ROI and partner growth.

Work Conditions:

• Remote work in Ukraine or from abroad;
• Medical insurance;
• Over 30 days off throughout the year (20 working days of vacation + public holidays) and 10 sick days;
• Corporate English courses;
• A MacBook for convenient work;
• Salary linked to the current exchange rate;
• Reasonable and loyal management;
• Team-building activities, knowledge sharing, and many interesting initiatives within and outside the holding company.

Мрія — державна освітня екосистема для учнів, батьків, опікунів і вчителів, що надихає вчитися та допомагає кожному знайти себе в сучасному світі. Це ініціатива Президента України, яку реалізують Мінцифри та МОН. Проєкт розвивається за підтримки Фонду Східна Європа та Швейцарії у межах Програми EGAP.

Шукаємо Communications Lead, який/яка допоможе розвивати та реалізовувати комунікаційну стратегію Мрії. Нам потрібна людина з сильним досвідом у комунікаціях, SMM і копірайтингу, яка вміє поєднувати стратегічне мислення з якісною реалізацією.

Ми плануємо співпрацю щонайменше на рік, а її подальший формат визначатимемо разом з огляду на результати роботи та потреби команди.

Наша команда шукає людину, яка:

• Має досвід роботи на керівних посадах у сфері комунікацій від 3 років

• Розробляє та впроваджує комунікаційну стратегію

• Створює тексти різних форматів і тем

• Розуміє тренди, інструменти SMM та формати контенту

• Мислить аналітично та використовує метрики для оцінки ефективності контенту

• Має досвід управління командою, вміє пріоритизувати задачі та приймати рішення в умовах невизначеності

• Має вищу освіту

Буде перевагою досвід: 

• Комунікацій в державних проєктах

• Взаємодії з українськими та міжнародними медіа, наявність професійних контактів із їхніми представниками й представницями

• Комунікацій у проєктах із національним охопленням

Чим ви будете займатися:

• Адаптовувати та реалізовувати комунікаційну стратегію

• Керувати роботою комунікаційної команди та брати участь у її розвитку

• Створювати контент-план для соціальних мереж і комунікаційний план для роботи з медіа

• Готувати коментарі, пресрелізи та інші офіційні повідомлення для медіа

• Аналізувати активність аудиторії та оцінювати ефективність комунікацій

• Планувати й реалізовувати механіки для залучення та нарощування аудиторії

• Відповідати за якість текстів і перевіряти їх на відповідність ToV

• Брати участь в організації заходів

Ваша робота в команді Мрії:

• Повна зайнятість

• Офіційне працевлаштування

• Перші два місяці — робота в офісі (є укриття), після — гібридний графік

• Робота над по-справжньому важливим для України проєктом

• Команда Мрії в прямому сенсі цього слова

Етапи найму: співбесіда з HR → тестове завдання → технічна співбесіда → фінальна співбесіда з керівником проєкту → кадрова перевірка → офер

Якщо хочете бути в команді тих, хто змінює підхід до освіти, — хутчіш відгукуйтеся на вакансію!

Якщо знаєте людину, яка створена для цієї ролі, — будь ласка, поділіться з нею цією можливістю.

We are seeking an experienced Influencer Marketing Manager to drive and scale influencer partnerships across the Asia and MENA markets. This role will oversee the full influencer marketing lifecycle - from sourcing and recruiting relevant Influencers to executing campaigns that deliver measurable results, foster brand growth, and generate high-quality leads.

Responsibilities

• Source and recruit relevant influencers, content creators, brand ambassadors, and other KOLs, aligning with business objectives.
• Manage influencer marketing campaigns from inception to execution.
• Collaborate with influencers to develop creative content: write briefs, scripts, generate innovative ideas, and oversee production workflows while managing campaign timelines and deliverables.
• Cultivate and maintain long-term relationships with influencers and brand ambassadors, managing ongoing projects and fostering brand loyalty and sustainable partnerships.
• Identify and manage contractors, including local agencies across Asia and MENA, ensuring smooth execution of influencer marketing projects and production services.
• Develop and execute comprehensive influencer strategies, manage budgets, oversee project progress, analyze campaign performance, and provide actionable insights.
   

Requirements

• 2+ years of experience in global influencer marketing.
• Experience in at least one of the following industries: online brokers, fintech, crypto, or igaming.
• Proven track record of successfully building and managing influencer partnerships, consistently delivering measurable outcomes.
• Strong verbal, written, presentation, and communication skills in English (B2 or higher).
• Excellent content management skills, with the ability to oversee content creation from concept to final delivery.
• Strategic mindset with the ability to manage projects, budgets, service agreements and analytics effectively.
• Experience with industry tools such as HypeAuditor, Brandwatch, Google Analytics, or similar platforms.
   

Nice to have

• Experience working in Asia and MENA regions.
• Familiarity with sponsorship programs.
   

Benefits

• Competitive and attractive compensation
• Hybrid work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance
   

Interview Stages

1. Interview with Recruiter (1 hour)
2. Interview with Hiring Manager (1 hour)
3. Final Interview with COO (45 mins)

We seek companions who are:
 

• Passionate about working in finance
• Ambitious to do great things
• Attentive to the very detail of the subject
• Bold enough to build different
• Enthusiastic along the way
• Ready to make a lasting impact