Jobs Marketing

We are building a generative AI co-pilot that helps users explore crypto market data across exchanges through a simple chat interface.

Model: 

• B2С SaaS targeting global markets (Tier-1 priority).
• Initial phase: web-first (web sign-up, onboarding, monetization), with mobile (iOS/Android) integration later.

Who We're Looking For 

A strong performance/UA marketer who can:

• Independently lead and scale user acquisition on Meta and Google (solo role initially, no agencies, no media buyers in team).
• Understands SaaS, subscriptions, paywalls, LTV/ROMI with experience in white verticals.
• Open to testing and scaling additional channels: TikTok Ads, LinkedIn Ads, Twitter/X Ads, and others.

Key Responsibilities

User Acquisition (Meta, Google, web-first)

• Strategy and hands-on management of performance channels: Meta (Facebook/Instagram and other placements), Google Ads (Search, Performance Max, YouTube/Discovery as needed).
• Planning, launching, and daily optimization of campaigns against KPIs: CPA, CAC, ROMI, LTV, retention, payback period.
• Continuous A/B testing of creatives, audiences, offers, landing pages, and funnels (web2web / web2app in future).

• Funnel management: from click to activation/payment; identifying bottlenecks and conversion hypotheses.

   

Channel Expansion and Experiments

• Testing and scaling new traffic sources: TikTok Ads, LinkedIn Ads, Twitter/X Ads, thematic DSP/ad networks.
• Market and competitor analysis: linked offers, formats used by fintech/crypto/stocks players.
• Experiment setup and prioritization: hypothesis → test design → launch → analysis → scale/stop.

Analytics and Reporting

• GA4/product analytics work: building dashboards for marketing and funnel metrics.
• Regular reports on channels, campaigns, creatives, funnels, unit economics.
• Collaboration with product/data teams on lead quality, retention, and monetization improvements.

Requirements

Experience and Expertise

• 3–5+ years in User Acquisition / Performance Marketing / PPC focused on Meta and Google.
• Proven track record in SaaS, subscriptions, or digital products (EdTech, Productivity, Fintech, etc.) in white verticals.
• Experience managing budgets (~$100k+/month across channels).

• Global markets experience (Tier-1 preferred: US, Canada, UK, EU).

   

Channels and Tools

• Deep hands-on with Meta Ads and Google Ads: launch, optimization, scaling for performance.
• A/B testing and funnel optimization: creatives, offers, landings, pricing.

• Experience/ readiness to ramp up on TikTok Ads, LinkedIn Ads, Twitter/X Ads.

   

Analytics and Soft Skills

• Proficient in GA4, Excel/Google Sheets, basic BI dashboards; strong grasp of CPA, CAC, LTV, ROMI, retention.
• Analytical mindset, data-driven decisions, independent direction, and ownership.
• English: Upper-Intermediate+ for creatives, ads platforms, markets, influencers.

Why is working at Applica even better than at a product company?
 

Generally, people prefer working in product companies over outsourcing ones.

We believe Applica is a unique type of product company that distinguishes itself even more from typical product companies in the following ways:

• You gain access to hypothesis testing at a speed and volume three to five times faster than in a typical product company. How is this possible? It’s because you won’t be bogged down by typical, mundane tasks such as endless meetings and planning. Your focus will primarily be on creating hypotheses, testing insights from analytics and user research, and scale accounts.
• We manage multiple products simultaneously, mostly world-class startups, ensuring that you are never bored and have the opportunity to gain profound experience in various domains.
• We tackle only the toughest issues for our products. Imagine us as the McKinsey in the world of mobile consumer apps.

About the Role

We’re looking for an Media Buyer/User Acquisition Specialist with experience in promoting consumer app.
 

Key Tasks?

• Create and manage app-specific campaigns on major paid advertising platforms, primarily Google Ads, Meta, and Apple Search Ads (ASA)
• Compile and analyze data acquired from advertising campaigns to assess performance and inform strategies & analyze acquired data
• Conduct competitor research to identify opportunities for improving clients’ app performance and ROI
• Contribute to discussions and brainstorming sessions for new ideas to enhance various mobile products.
• Participation in discussions and brainstorms of new ideas for scaling campaigns

Skills and experience?

• Proven experience in managing app campaigns
• Strong written and verbal communication skills
• Experience with Mobile Measurement Partners (MMPs) (e.g., AppsFlyer, Singular, Adjust)
• Minimum of 1 year of experience in Media Buying or User Acquisition for apps
• Experience in using Google Sheets and/or Business Intelligence (BI) tools
• Upper-intermediate English proficiency (minimum B2 level)
• Familiar with Slack, Notion, Google Drive, and Google Slides
• Launching iOS campaigns (nice to have)

• Prior agency experience (nice to have)

   

What do we offer?

• We offer both part-time and full-time opportunities
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!
• Working with Tier 1 markets
• Remote work with a flexible schedule—no traditional 9-to-5 hours
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Opportunity to manage other paid channels and learn ASO

• Competitive salary tailored to your expertise and expectations

   

What your typical week will look like?

• Campaign management
• Produce client reporting
• Conduct competitor research
• Perform deep-dive analysis of campaigns
• Generate hypotheses and ideate on new strategies
• Collaborate with ASO and creative production teams
• Interact with clients over Slack and Teams
• Attend weekly and monthly meetings with clients

Contact us if you:

• Efficient (able to find ways to complete tasks more efficiently)
• Always curious and eager to learn
• Highly attentive to details
• Able to generate your own insights and ideas
• Enthusiastic about experimenting and taking calculated risks

Ad Monetization Manager

[Full-time, Remote, Freelance]

SNEAK PEEK

⇨ Location: Remote, full-time, GMT+4/GMT+0

⇨ Interview process: HR interview ⇨ Technical discussion ⇨ take-home challenge ⇨ presentation ⇨ offer

WHO ARE WE? 

At Rounds, we believe in harnessing the power of cutting-edge technology to drive business success. Our transformative, machine-learning technology identifies and optimizes mobile assets, while our team of experts, with their unparalleled human capital and business acumen, provides the strategic direction and support to turn mobile assets into profitable businesses. Together, we are revolutionizing the mobile industry. You can find out more info about us here: www.rounds.com.

THE ROLE

We are looking for a Senior Ad Monetization Manager to join the company’s growth efforts in expanding one of its core business activities. As an Ad Monetization Manager, you will be key in expanding our Ad Monetization effort by exploring new demand partners, optimizing mobile apps, and implementing new strategies and technologies.

Key Responsibilities:

• Ad Monetization Strategy: Design and execute a monetization roadmap, balancing short-term gains with a long-term portfolio health.
• Optimization: Analyze Ad Monetization performance, formulate hypotheses, create and evaluate a/b tests to grow LTV.
• Portfolio Management: Monetize a diverse portfolio of apps, scale successful strategies while monitoring the performance of each app.
• Data Analysis: Monitor the monetization performance and KPIs, using data to back every decision
• Project leadership: Lead ad monetization projects from initial concept to full rollout, navigating through various hurdles and bottlenecks.
• Innovation: Be up-to-date with industry trends and implement best practices and emerging technologies.

WHAT ARE WE LOOKING FOR?

Must-have:

• 4+ years of experience as an Ad Monetization Manager working with mobile applications or games
• Hands-on experience with Ad Mediations (MAX, ironSource, AdMob, etc.) and Ad Networks (Applovin, Admob, Unity, ironSource, Mintegral, etc.)
• Strong analytical skills: proficient in Excel, and able to translate data into actionable insights
• Ownership mindset: If you see a problem or opportunity, you take the initiative to fix it, even if it’s not your responsibility
• Result driven: focusing on the goal, able to overcome obstacles
• Well-organized: able to manage multiple projects simultaneously while maintaining high-quality standards
• Critical thinking: If a task feels like a waste of company time, you have the data and the backbone to suggest a better way.
• A team player with an excellent communication skills
•  

Nice-to-have:

• Past experience managing utility apps
• Product management experience with mobile apps with subscription

INTERESTED?

Our recruitment process consists of the following steps: 

• HR interview: 45 min.
• Technical discussion: ~60 min.
• Home assignment (3-4 of work)
• Home assignment presentation: 90 min.

We’re looking for a Digital Marketing Manager to join the TitanApps marketing team and help us grow our brand and customer base. This role is for a hands-on marketer who enjoys creating content, experimenting with different channels, and making things happen.
 

You will work across several marketing directions, from content creation and social media to influencer collaborations and online events. We are looking for someone who is curious, proactive, and excited about using AI tools to optimize marketing workflows and content production.
 

This role is perfect for a T-shaped marketer who understands different marketing channels and enjoys both creative and operational work.

Your skills
 

• 2+ years of experience in B2B Marketing: You understand how marketing works in B2B environments and can create content that supports product growth and partnerships.
• Fluent English, both written and spoken.
• Strong content creation skills: You can write clear and engaging marketing copy and help transform ideas into structured content.
• AI enthusiast: You actively use tools like ChatGPT, Claude, or similar to speed up workflows, improve content creation, and automate repetitive tasks.
• Comfortable working with visual content: You understand how visual content works and can collaborate with designers or create simple assets yourself.

• Social media understanding: You know how different platforms work and how to adapt content for each channel.

   

Would be a plus

• Experience with Google Analytics, YouTube Studio and similar analytics tools.
• Experience finding, communicating, and collaborating with influencers or content creators.
   

Your responsibilities
 

• Create marketing content: You will create written and visual content for emails, the website, and marketplaces.
• Own our social media presence: You will help manage TitanApps’ social channels, create content, and monitor what works best.
• Manage YouTube video production: You will coordinate video creation, from scripts and storyboards to working with freelancers.
• Develop influencer collaborations: You will research, communicate with, and manage partnerships with influencers who promote TitanApps.
• Streamline content distribution: You will help organize how content is published and distributed across multiple platforms.
• Support online marketing events: You will help with topic research, speaker outreach, presentation materials, email invitations, and event promotion.
• Manage co-marketing initiatives: You will support joint marketing activities with partners, including guest posts, collaborative content, and shared campaigns.

About the Role:
We are looking for a talented B2C Strategy / Marketing Specialist to help shape and execute the marketing strategy for our online digital goods store. The goal is to grow the customer base, increase engagement, and boost sales.

Responsibilities:

• Develop and implement marketing and product strategies for the B2C online store
• Identify growth opportunities: product categories, markets, and customer acquisition channels
• Collaborate with the marketing team and other internal teams
• Launch marketing initiatives and campaigns
• Analyze the market, competitors, and customer acquisition channels
• Lead a small team, if experience allows

Requirements:

• English proficiency: C1 or above (written and spoken)
• Native-level Russian or fluent written and spoken Russian
• Strong understanding of basic marketing principles
• Experience working with digital products

Nice-to-have:

• Experience in e-commerce, digital stores, or marketplaces
• Experience developing marketing strategies
• Experience managing a team
• Experience with B2C sales and digital product promotion

Work Format & Benefits

• Remote with flexible hours (approx. 9:00–17:00)
• Opportunity to participate in industry events across Europe
• Additional perks (conferences, training, equipment) can be discussed individually
• Vacation and sick days depend on the country of contract

KPI & Performance Metrics

• KPIs will be defined together with the candidate based on business goals and B2C performance

We are looking for a Marketing Specialist to join our team and support the promotion of digital products and services. You will work closely with product, sales, and design teams to plan, execute, and optimize marketing activities across multiple channels.

Responsibilities

• Plan and execute marketing campaigns across digital channels
• Create and manage content for websites, social media, and marketing materials
• Coordinate with designers and content creators to deliver marketing assets
• Analyze campaign performance and prepare reports with insights and recommendations
• Support lead generation and brand awareness initiatives
• Manage marketing calendars, launches, and promotional activities
• Conduct market and competitor research

• Ensure consistent brand messaging across all channels

   

Requirements

• 2+ years of experience in marketing for digital products or IT companies
• Understanding of digital marketing channels (content, social, email, paid ads)
• Experience working with analytics tools (Google Analytics, dashboards, reports)
• Ability to work with data and translate metrics into actionable insights
• Strong communication and organizational skills
• Experience collaborating with cross-functional teams

• Good written English

   

Will Be a Plus
 

• Experience in IT, SaaS, iGaming, betting, or data-driven products
• Knowledge of SEO, performance marketing, or growth marketing
• Experience with CRM, email marketing tools, or automation
• Copywriting or content creation skills

• Experience launching or scaling digital products

   

What We Offer
 

• Opportunity to work on growing digital products and services
• Real impact on marketing strategy and results
• Professional team with clear processes and fast communication
• Remote work with flexible schedule
• Long-term collaboration and competitive compensation

We are looking for a CRM Manager to join our team and help build effective user communication strategies that drive engagement, retention, and revenue. The ideal candidate has experience in CRM marketing within the iGaming industry and understands how to manage the full user lifecycle through automated and triggered campaigns.

You will work with CRM platforms, build segmentation strategies, run A/B tests, and optimize communication flows to improve user activation and monetization.

HOW YOU WILL MAKE AN IMPACT:

• Develop, implement, and optimize CRM communication strategies to improve user engagement, activation, retention, and revenue.
• Build and manage automated CRM flows, including welcome, activation, reactivation, and anti-churn campaigns.
• Create and launch email campaigns using drag-and-drop editors within the CRM platform (e.g., Customer.io or similar tools).
• Set up and manage trigger-based campaigns based on user behavior and lifecycle events.
• Build and maintain user segments based on behavioral data, deposit activity, and gaming activity.
• Analyze the performance of CRM campaigns using key metrics such as Delivery Rate, Open Rate, CTR, Conversion Rate, Deposits, and Revenue.
• Conduct A/B tests for different campaign elements, including bonus mechanics, messaging content, communication timing, and channels.
• Interpret test results and implement insights to continuously improve campaign performance.
• Collaborate with product, marketing, and analytics teams to align CRM activities with overall business goals.
• Monitor and optimize user lifecycle funnels (Registration → FTD → 2nd Deposit → 3rd Deposit).
• Work with early-stage users to drive faster activation and monetization.
• Identify early churn signals and develop targeted campaigns to re-engage users.
• Support multi-channel communication strategies, including email, push notifications, SMS, in-app messages, and pop-ups (if applicable).
• Ensure best practices in email deliverability and CRM communication quality.
• WHAT WILL HELP YOU SUCCEED IN THE ROLE:
• Strong understanding of CRM marketing and user lifecycle management (welcome, activation, retention, reactivation)
• Hands-on experience with CRM platforms such as Customer.io, Braze, Iterable, or similar
• Experience building automated and trigger-based CRM campaigns
• Ability to create and manage email campaigns using drag-and-drop editors
• User segmentation based on behavior, deposit activity, and product usage
• Strong analytical skills and experience working with CRM metrics (Delivery Rate, Open Rate, CTR, Conversion, Deposits, Revenue)
• Experience conducting A/B testing (content, bonuses, timing, communication channels)
• Data-driven approach to campaign optimization and retention strategies
• Understanding of user funnels and monetization (Registration → FTD → 2nd Deposit → 3rd Deposit)
• Experience working with multi-channel communication (email, push notifications, SMS, in-app messages, pop-ups)
• Experience in iGaming / Betting / Gambling industry will be a strong advantage
• Experience with Stripo or similar email builders
• Basic understanding of HTML email structure and email deliverability (SPF, DKIM, domains)
• Experience working with analytics or BI tools
• Understanding of paid traffic (Facebook Ads) and early user activation strategies

WHY YOU’LL LOVE IT HERE:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)

Yarandin Inc. is a service IT company with Ukrainian roots, working with international clients. We build web products, SaaS solutions, AI tools, and business automation systems.

We are looking for a strong B2B marketer who can take ownership of marketing as a system, not just run isolated activities.

We need someone who thinks in terms of:

• ICP
• positioning
• channels
• pipeline
• SQLs / deals
• marketing economics

What you will do

• Build and continuously improve the marketing strategy for a B2B service IT company
• Work with founders to define and prioritize ICPs / market segments
• Identify and focus on the channels that can actually generate qualified demand
• Strengthen the connection between marketing + leadgen + outbound + sales
• Build a structured system of:
  • hypotheses
  • experiments
  • analytics
  • reporting
• Shape requirements for:
  • case studies
  • landing pages
  • messaging
  • content
• Work not only on “presence” but on pipeline and demand generation
• Set goals, KPIs, and budgets and drive execution
• Improve lead quality and influence revenue, not just marketing activity

What matters to us

• Experience in B2B marketing / growth / demand generation
• Experience with service IT / custom software / software development / AI services
• Understanding of how service businesses with longer sales cycles actually sell
• Ability to think through:
  • positioning
  • segmentation
  • unit economics
  • conversion logic
• Ability to bring not only execution, but also ideas, ownership, and point of view
• Ability to build structure independently, without waiting for step-by-step instructions

This role is NOT for someone who

• is strong only in content / SMM / design, but weak in strategy
• expects founders to build the marketing logic for them
• confuses activity with results
• does not understand the difference between product marketing and service marketing

Big plus

• experience with:
  • LinkedIn outbound
  • email outbound
  • ICP research
  • directory / marketplace channels
  • B2B SaaS or custom software services
• experience managing SDR / leadgen / contractors
• ability to work with case studies, landing pages, and sales enablement materials

What you get

• Direct impact on company marketing and sales
• A chance to build a real system, not just “do content”
• Direct access to founders and fast decision-making
• A team that is open to experiments, clear thinking, and fast iteration
• Space for ownership and professional growth

In your application, please include:

1. Which B2B service or IT companies you have worked with
2. What marketing system or channel you actually built
3. What results it delivered
4. How you usually approach ICP and channel selection

Work format: Remote

Time zone: 8:30 AM – 5:00 PM (EST) 

About the Company

Crystalia Glass LLC is a leading provider of high-quality glass solutions, transforming residential and commercial spaces with elegance and precision. Founded in 2017 in New York, the company has expanded its presence with offices in Los Angeles, Florida, and Texas, serving clients across the United States.

Due to company growth and team expansion, we are looking for a CRM Marketing Specialist to manage and optimize our CRM database, launch and analyze email marketing campaigns, and support data-driven marketing initiatives using HubSpot Marketing Hub.

Description

• Creation and launch of email newsletters and automated email sequences.
• Database management and segmentation to ensure targeted communication.
• Monitoring and analyzing campaign performance: open rate, click-through rate, conversions.
• Checking email deliverability and spam scores to maintain high-quality mailing standards.
• Continuous improvement of email effectiveness through A/B testing and performance reviews

Requirements

• Deep knowledge and hands-on experience with HubSpot CRM, including contact database management, launching email campaigns through HubSpot Marketing Hub and building custom analytics reports within the platform.
• Familiarity with Google Analytics or other analytical systems to track campaign results.
• Comfortable working with time management tools and Google Drive products.
• B2+ level of English or higher – ability to write clear, engaging, and grammatically correct content.
• C1+ level of Russian.
• Ability to work within U.S. Eastern Time business hours (8:30 AM – 5:00 PM EST).
• Copywriting skills will be a plus.
• Experience using graphic editors such as Figma or Photoshop will be a plus.

Benefits

• Competitive salary based on your skills, experience, and location.
• Paid time off and sick leaves.
• A supportive and collaborative team.
• Room for professional growth in a fast-scaling company.
• Fully remote work.

We are building a high-volume, performance-driven newsletter portfolio and looking for a Senior Email Marketing Manager to take full ownership of newsletter growth, engagement, and monetization.

This is a hands-on, strategic role for someone who treats newsletters as a revenue channel, not just publishing content.

You’ll collaborate with writers, AI tools, designers, and monetization partners to ensure every send is optimized for opens, clicks, and revenue, while maintaining editorial excellence.

Key Responsibilities:

• Newsletter Performance: Own end-to-end newsletter strategy, publishing, and optimization for 15–20 newsletters.
• Content Optimization: Improve subject lines, preheaders, layouts, CTAs, and content flow.
• Quality Assurance: Review and approve all outgoing content to ensure zero errors.
• Monetization: Integrate ads natively, test placements, formats, and messaging to maximize revenue without compromising reader trust.
• Analysis & Optimization: Track performance metrics (open rates, CTR, conversions, revenue per send) and adjust strategy accordingly.
• Team Collaboration: Work closely with writers, designers, AI tools, and growth teams.
• Process & Scaling: Build repeatable workflows, guidelines, and quality standards to ensure scalability.

Requirements:

• Strong experience in email marketing, preferably managing multiple campaigns at scale.
• Deep understanding of email performance metrics: open rate, CTR, conversions, revenue per send.
• Hands-on experience with AI tools and content optimization.
• Excellent editorial and design instincts for formatting, readability, and hierarchy.
• Strong organization skills — able to manage 15–20+ newsletters simultaneously.
• High level of attention to detail and QA mindset.
• English: C1 level or higher.

Nice to Have:

• Experience with Beehiiv, Substack, Ghost or similar platforms.
• Background in newsletter monetization, sponsorships, or affiliate content.
• Experience in content-led growth or scaling multiple digital brands.

Cloudfresh ⛅️ is a Global Google Cloud Premier Partner, Zendesk Premier Partner, Asana Solutions Partner, GitLab Select Partner, Hubspot Platinum Partner, Miro Solutions Partner, Okta & Microsoft Partner.

Since 2017, we’ve been implementing, migrating, integrating, administering, and auditing cloud solutions everybody knows—all the way from PoC and training to ongoing support and GenAI guidance, always with the customer’s IT setup in mind.

Businesses get to capture the value of compelling products that span cloud computing, location and mapping, borderless collaboration, peerless customer service, and DevSecOps.

We’re currently looking for a Marketing Manager to join our team. In this role, you’ll help shape and manage marketing efforts across various channels—supporting key business goals, generating leads, strengthening our brand, and building meaningful connections. Your work will play an important role in how we communicate, grow, and deliver value. We’re excited to meet someone who’s ready to make a real impact 💚

Requirements

• Minimum of 3 years of experience in a marketing manager role, ideally within the B2B space.
• Proven ability to plan and execute campaigns across various channels, and/or develop content and shape content strategies.
• Solid understanding of lead generation, brand awareness, content creation, event execution, and other key B2B marketing activities.
• Experience working with CRM systems such as HubSpot or similar platforms.
• Familiarity with advertising tools including Google Ads, Facebook, Instagram, LinkedIn, and a basic grasp of Google Analytics.
• Upper-intermediate to advanced English proficiency, both written and spoken.
• A proactive mindset with a collaborative, solution-oriented approach.
• Excellent communication skills and the ability to work effectively with cross-functional teams.

Responsibilities

• Collaborate with the team to plan and execute multi-channel marketing campaigns that drive pipeline growth and strengthen brand awareness.
• Develop and launch initiatives that promote the company’s products and services across key channels, including social media, email, digital media, paid search, SEO, and others.
• Monitor campaign performance, test new approaches, and continuously optimize to support business goals.
• Identify and explore new platforms and touchpoints to engage target audiences across the entire funnel—from awareness to conversion.
• Build and nurture strong relationships with partners and clients through joint marketing activities such as special projects, events, success stories, co-branded content, and other.

Would be a plus

• Proven writing skills with experience in the technology and software sectors, specifically within a B2B context.

Work conditions

• Advance with Top Cloud Brands: Build your cloud marketing expertise with Google Cloud, Asana, GitLab, Zendesk, HubSpot, Miro, Okta, and Microsoft.
• Expand Your Reach: Lead meaningful campaigns across EMEA, making an impact in diverse and dynamic markets.
• Make a Real Difference: Drive smart, results-focused strategies that truly resonate with our clients.
• Grow with a Supportive Team: Join a team that celebrates your wins and encourages your growth every step of the way.
• Experiment & Innovate Freely: Bring your ideas to life in a culture that values creativity and is open to new approaches.
• Earn What You Deserve: Enjoy a competitive salary and a transparent bonus system tied to your results.
• Flexible Remote Schedule: Work flexibly remote or join us for a coffee in Kyiv or Prague offices.
• Comprehensive Leave: 24 vacation days, bank holidays, and unlimited sick leave.
• Continuous Learning: Access sponsored educational opportunities such as courses, conferences, meet-ups, company-sponsored English learning groups to keep your skills sharp and relevant.
  
  When applying to this position, you consent to the processing of your personal data by CLOUDFRESH for the purposes necessary to conduct the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 (GDPR).
  Additionally, you agree that CLOUDFRESH may process your personal data for future recruitment processes. You can withdraw this consent at any time.

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Pavlo Orlenko, Head of Product Marketing at Headway by Headway Inc, we’re looking for a Product Marketing Manager to drive CR, LTV, ROI, and new revenue growth by owning an R&D web-based direction end to end.

The product and team you will be working with:
 

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.
 

You’ll join a cross-functional Product Marketing team at the intersection of marketing, product, and analytics, focused on sustainable growth through a structured A/B testing approach. Within this setup, we’re actively developing web-based thematic directions — and you’ll own one of them end to end.
 

The challenge you’ll take on:

As part of a tight creative trio — User Acquisition, Creative Marketing, and Product Marketing — your challenge is to unlock and scale an R&D web-based direction end to end. From ad messaging and web funnel experience to conversion and monetization, you’ll own a coherent user narrative, understand cause-and-effect across the funnel, and apply best market practices to drive CR, LTV, ROI, and sustainable new revenue growth within a large thematic unit.
 

This job is perfect for you if you:

• Want real ownership and focus — owning an R&D web-based direction end to end and directly impacting business growth.
• Enjoy working in a fast, execution-driven environment, where ideas quickly turn into experiments and measurable results.
• Want to work in a cross-functional setup, closely collaborating with User Acquisition and Creative Marketing Specialists.
• Value strong team support, working with a product designer, frontend engineer, analyst, and market intelligence specialists dedicated to growth and data.
• Think in experiments and systems, using structured A/B testing to understand cause-and-effect and scale what works.
• Want to grow within a product ecosystem, where collaboration with experienced PMs and marketers accelerates learning and impact.
   

What will you do:

• Own an R&D web-based direction: understand user needs, pains, and motivations, and shape a clear value proposition for each segment.
• Design and optimize the full user journey together with User Acquisition and Creative: creatives, web funnels, quizzes, landings, paywalls, and upsells.
• Run reverse funnel engineering: identify gaps between the promise in ads and the actual product experience, and close them through A/B testing and new solutions.
• Build a shared hypothesis backlog with the team, prioritize it, launch experiments, and analyze results together with analytics.
• Work with key metrics: CR across all funnel steps, ARPU, LTV/CAC, as well as overall marketing spend and new revenue volume.
   

What do you need to join us:

• 2–3+ years of experience in Product Marketing, Growth, User Acquisition, or Creative Marketing — with hands-on experience working with web.
• Confidence in execution under uncertainty: no fear of acting without full clarity, combined with the ability to build confidence through data, prioritization, and hypothesis validation.
• Experience in day-to-day collaboration within a “creative trio” (Product Marketing, User Acquisition, Creative Marketing) is a strong plus.
• Hands-on experience working closely with UX specialists, analysts, and engineers on a daily basis.
• Strong understanding of how analytics, marketing, and product come together to drive growth and business results.
   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
 

Are you interested?

Send your CV!

We are a dynamic iGaming company with over 5 years of experience and a team of 1,000+ specialists. Our portfolio includes 8 successful projects, loved by players and operating across Tier 1–3 markets.

At our core, we attract and value top talent, enabling us to streamline processes and confidently expand into new markets.

💼 Join us as an Email Marketing Manager and become part of a team that launches new projects, drives innovation, and shapes the future of iGaming! 🚀

🎯 Who we’re looking for?

A results-driven Email Marketing Specialist with hands-on experience in launching and optimizing email campaigns. You know how to segment, automate, A/B test, and analyze performance. Experience in iGaming or betting is a big plus. If you're detail-oriented, data-savvy, and creative — let’s talk

💼Your Responsibilities:

• Develop and launch email marketing campaigns targeting various user segments.
• Optimize campaign performance with a focus on improving open, click, and conversion rates.
• Localize email content and strategy according to regional market specifics.
• Analyze campaign results and prepare detailed performance reports.
• Conduct A/B testing of subject lines, content, and CTAs to enhance user engagement.
• Work across multiple communication channels including email and in-app/push notifications.
• Create and optimize email templates: promotional campaigns, trigger-based messages, automated flows, and newsletters.
• Manage and segment customer databases to ensure precise targeting.
• Collaborate with designers and copywriters to produce high-quality, engaging content aligned with the casino and sports betting verticals.
• Stay up-to-date with the latest trends and best practices in email marketing.
• Ensure all campaigns are compliant with data protection regulations and anti-spam laws.

📌What we’re looking for:

• Minimum 6 months of experience in email marketing (preferably within the online casino or sports betting industry).
• Proficiency in email marketing platforms such as Mailchimp, Customer.io, or similar ESPs.
• Experience in planning, executing, and optimizing email campaigns, including A/B testing.
• Solid understanding of segmentation strategies and trigger-based email flows.
• Basic knowledge of HTML and CSS for email template customization.
• Familiarity with analytics tools for campaign performance tracking and optimization.
• Strong attention to detail and excellent communication skills.
• Ability to collaborate effectively with cross-functional teams.

🎁 What we offer:

🌍 Remote work from anywhere in the world

💸 Competitive salary

🏖️ Paid vacation days

🤒 Paid sick leave

🚀 Career growth opportunities

💼 Professional and result-oriented environment

🔍 About the Role

We are looking for a hands-on Performance Marketing Specialist focused on Google traffic to drive scalable acquisition and optimize ROI across key markets. Fluency in Ukrainian or Russian is required.

What you will do:

• Launch and scale Google Ads campaigns (Search, Display, PMax, UAC)
• Manage budgets and optimize performance
• Work with analytics (GA4, GTM)
• Test creatives and landing pages
• Analyze funnel performance and improve conversion
• Collaborate with product & CRM teams

What we expect:

• 1+ years experience in Google Ads
• Strong analytical mindset
• Experience managing significant budgets
• Understanding of CPA / ROI / LTV metrics
• Experience in iGaming

What we offer:

• You will have the chance to influence the product and assemble a team that fits your vision.
• Absence of micromanagement, hierarchy; fast decision-making speed.
• Competitive salary and incentives for your contribution and result.
• Our main working schedule: 9:00-18:00 CET.
• Attending top conferences around the world.
• Perks such as paid sick leave and vacations, plus additional day off in honor of your birthday.

We’re looking for a Marketing Manager with hands-on experience in managing performance campaigns and direct communication with clients.

 If you’re passionate about growth marketing, enjoy building strong client relationships, and have excellent English communication skills — we’d love to meet you.

Requirements:

• 2–3 years of proven experience in digital marketing, preferably in performance or growth-oriented roles.
• Strong hands-on experience with Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook, Instagram).
• Solid understanding of conversion tracking, event setup, and analytics via GA4 + Google Tag Manager.
• Knowledge of SEO fundamentals (technical and content-related).
• Experience with CRM systems (Active Collab, HubSpot, or similar).
• Strong analytical and problem-solving skills.
• Excellent English communication skills (B2 level or higher).
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Proactive, data-driven, and results-oriented approach.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across Google Ads, Meta Ads, SEO, and email campaigns.
• Launch, monitor, and optimize paid advertising campaigns with a focus on performance, ROI, and conversion goals.
• Oversee end-to-end project management, including timelines, task coordination, and cross-functional team collaboration.
• Serve as the main point of contact for clients: manage approvals, deliver performance reports, and gather actionable feedback.
• Set up and manage Google Tag Manager, including custom event tracking, DataLayer configuration, and GA4 integration.
• Analyze campaign and website performance data to generate actionable insights and drive continuous improvement.
• Collaborate closely with designers, copywriters, SEO specialists, and developers to deliver cohesive, high-performing marketing assets.

What We Offer:

- A work culture built on mutual success, trust, and continuous growth;

- Competitive compensation with clearly scheduled salary reviews and raises;

- A high-performing project management team and an inspiring atmosphere of camaraderie;

- The opportunity to lead a talented team of top-tier developers and designers;

- Sports compensation to help you stay active and energized;

- Paid vacation and sick leave — because your well-being matters;

- Comprehensive health insurance coverage;

- A modern, comfortable office in the center of Lviv;

- An amazing team, warm atmosphere, and engaging corporate events.