Retention specialist

About the Role

We are looking for a proactive and creative Retention professional who can join our team and put their modern marketing expertise into practice. We stay on top of market trends and follow established CRM framework standards.

The Retention Specialist will play a key role in shaping the strategy for engaging our customer base with promotional content, setting up and improving internal processes within the department, and, at times, making decisions with incomplete information.

Responsibilities
Plan the promotional and communication calendar;
Create and test customer segments, determining which customers to retain or reactivate and how;
Launch end-to-end promotional and bonus campaigns;
Prepare technical briefs for marketing content, including banners, emails, and copy;
Manage customer communications across multiple channels: SMS, email, push notifications, call center, and in-app messaging;
Analyze campaign performance and identify growth opportunities;
Develop and test hypotheses to improve existing retention mechanics;
Collaborate cross-functionally with Product, IT, Analytics, Customer Support, Design, Risk, and Marketing teams.
Requirements
Experience working with ESP, CRM, and/or CDP platforms; knowledge of Smartico would be a plus;
Understanding of marketing and retention mechanics in the betting and iGaming industries;
Strong analytical skills and experience with Power BI or Tableau;
Advanced Excel skills are required, including VLOOKUP and PivotTables;
Ability to analyze and segment customer databases and identify growth opportunities;
Understanding of key product metrics;
Knowledge of standards and benchmarks for direct communication channels;
Upper-Intermediate English (B2) or higher — you should be able to review English-language content, communicate with external vendors/contractors, and prepare clear technical briefs.
Nice to Have
Previous experience in betting and/or iGaming;
Experience working in an Agile environment;
Strong Excel reporting skills and the ability to create clear, visually appealing, and useful reports;
Basic understanding of statistics and probability theory;
A good eye for design and the ability to distinguish high-quality content from poor-quality content and provide clear feedback for revisions.

We offer:
-The opportunity for remote work from anywhere in the world.
-A friendly atmosphere and people who love their work.
-Managers interested in team member development.
-20 working days of vacation, 5 days off, and sick leave compensation.