CRM Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies. 

We are looking for a CRM Manager to join our team.

Requirements:
- Develop and launch omnichannel CRM campaigns (email, push, SMS, in-app, etc) within the agreed retention and monetization strategy

- Build and maintain user segmentation based on behavioral and product metrics

- Form and test reactivation and churn-reduction hypotheses within assigned segments

- Run A/B, multivariable tests, document results, and draw data-driven conclusions

- Analyze the performance of your own CRM activities (CR, ARPU, Retention, bonus engagement) and prepare regular reporting

- Ensure the quality and timeliness of campaign content, and compliance with brand guidelines and tone of voice

- Maintain documentation for your campaigns, sendings, following established templates and testing frameworks

- Suggest new retention ideas based on market observations and results of your own campaigns
 
Responsibilities:
- 1-2+ years of experience in CRM/Retention, ideally in iGaming or a similar high-frequency industry (e-commerce, fintech)

- Solid understanding of key metrics: DR, OR, CTR, LTV, ARPU, CR, Retention Rate, Churn Rate, ROMI

- Hands-on experience with CRM/marketing automation platforms (e.g. Optimove, Customer.io, or similar)

- Good analytics skills

- Experience running tests and interpreting statistically significant results

- Comfortable working cross-functionally and organizing your own workload independently

- English at B1+ level for reading professional documentation/analytics

Our benefits to you:
 🔸An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🔸Modern corporate equipment based on macOS or Windows and additional equipment are provided
🔸Paid vacations, sick leave, personal events days, days off
🔸Referral program — enjoy cooperation with your colleagues and get the bonus
🔸Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
🔸In-house Travel Service
🔸Multiple internal activities 
🔸Other benefits could be added based on your location