Jobs Marketing

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.

We’re looking for a Head of Marketing to strengthen our Performance & Creative Marketing teams and drive the global scaling of our products.

You’re a great fit if you have:

• Hands-on expertise across all major paid channels — Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks
• Proven ability to run UA on both Web and App
• Experience in mobile subscription apps
• Experience managing teams of 5+ specialists
• Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI
• iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks
• Bidding and budget allocation strategy — value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units
• Incrementality and holdout testing — geo-lift, incrementality tests
• Solid grasp of subscription economics — LTV/pLTV, ROAS/ROI targeting
• Comfortable with data analysis (SQL, cohorts, dashboards)
• Ability to manage large budgets

Will be a plus:

• Track record of building marketing automation or internal tooling
• Comfort using AI tools in marketing/analytics workflow

• Experience owning both technical measurement setup and the team that acts on it

   

What you’ll do:

• Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App
• Own the technical marketing setup end to end — events, attribution, MMP, analytics — and keep it reliable
• Lead, mentor and develop the marketing unit team
• Manage budgets and deliver against ROI/ROAS targets

• Partner cross-functionally to unblock measurement, creative and monetization work

   

We offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.

• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

   

Hiring process:
Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer

Inception-1 is a fast-growing product company building AI-driven products that help people feel more connected and less alone. Our mission is to create meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We’re looking for a Creative Marketing Manager / Creative Producer to own creative strategy and drive growth through high-performing creatives across paid acquisition channels. You’ll work closely with UA managers and creative teams to build scalable creative systems for Tier-1 markets.
 

      Responsibilities

• Own creative strategy across paid channels (Meta, TikTok, Snapchat, Google)
• Build and run a creative testing framework (hypotheses → iterations → scaling)
• Manage and coordinate designers, copywriters, and translators
• Analyze creative performance and generate data-driven insights
• Launch and scale creatives for US and Tier-1 markets
• Collaborate with UA managers by funnel stage and channel

• Improve creative win-rate and reduce creative fatigue

  
  
  Hard skills we value 

• 2+ years in performance creative / growth / UA (Mid–Senior)
• Strong understanding of CTR, CPA, CVR, ROAS, retention
• Experience with paid social platforms (Meta, TikTok, Snapchat, Google)
• Creative testing & performance analysis experience
• Data-driven mindset and hypothesis generation
• Hands-on with Google Sheets / Excel
• Understanding of the full funnel (creative → LP / quiz → product → monetization)

.  Nice-to-have

• Experience with Tableau / Looker / Amplitude
• Using AI tools for creative ideation or production
• Web-to-app or web-to-web funnel experience
• US-market creatives experience
• Background in subscription, dating, or social discovery products
• Basic knowledge of A/B testing and CRO

Inception-1 is a fast-growing product company. We create AI-driven products that help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We are looking for a Product Marketing Manager who will own and drive the growth of our quiz-based B2C funnels across Web-to-App and Web-to-Web experiences. 

You will take full ownership of funnel strategy — from understanding user needs and shaping acquisition journeys to launching experiments, improving conversion and retention, and driving growth through data.
 

Your responsibilities will include:

• Owning the full lifecycle of quiz-based marketing funnels: from idea generation, user research, and hypothesis creation to launch, optimization, and performance analysis.
• Working with our internal AI-powered funnel builder, which enables PMMs to independently create, iterate, and scale funnel experiences, allowing ideas to be tested and launched significantly faster.
• Making product decisions around funnel structure, user flow, functionality, and overall experience to maximize conversion and engagement.
• Designing and validating growth hypotheses through A/B testing and data-driven iterations.
• Analyzing funnel performance, identifying growth opportunities, and improving key metrics across all stages of the user journey.
• Researching competitors and market trends to identify new opportunities.
• Partnering with cross-functional product and growth teams, operating as a single unit fully aligned on experiments, performance, and business outcomes.
   

We are looking for you if:

• You have 3+ years of experience as a Product Marketing Manager.
• You have hands-on experience with quiz-based funnels and understand how to build, optimize, and scale conversion-focused user journeys.
• You are confident working with analytics, understand funnels and business metrics, and have experience working with Amplitude.
• You can conduct user research, segment audiences, and test value propositions.
• You think in a data-driven way and use insights to make product decisions.
• You have an Upper-Intermediate+ level of English — we work in a global market.
• Most importantly, you have an open mindset: our products require curiosity, awareness of emerging trends, a non-standard approach, and comfort working with unconventional topics.
   

What you will get:

• The opportunity to build and scale ambitious AI-powered products used by millions of people worldwide.
• The ability to directly influence product strategy, experiment with new ideas, and own meaningful business outcomes.
• An AI-first culture where we actively explore new technologies, move fast, and use AI to improve user experiences.
• Influence, freedom to act, and the opportunity to grow into a lead role within the team.
• A dynamic environment with a strong culture of experimentation, fast decision-making, and flexible processes.
   

What we offer:

• Comfortable offices in Kyiv’s Podil district with reliable shelters, uninterrupted internet, water, and power supply. No need to worry about daily routines — you’ll have breakfasts, lunches, plenty of snacks and fruits, lounge zones, massage, and other perks of office life;
• Ability to work remotely. Flexible working hours;
• Online corporate doctor services, and after probation — medical insurance in Ukraine;
• 20 paid vacation days per year, unlimited sick leaves;
• All necessary equipment for work;
• Compensation for the best courses on the market, corporate online meetups and lectures, an extensive library, and business & management schools for employees.

Join us!

Please note: due to the high volume of applications, we can only respond to candidates selected for the next stage. If you don’t hear from us within a week, please assume your application won’t be moving forward this time, and we’d love to see you apply for future roles!

We are looking for a Head of VIP to build and scale the VIP function within a fast-growing crypto casino. This is a hands-on leadership role focused on proactive, high-touch player management and full ownership of the VIP cohort's revenue and retention.

You will set the standard for how high-value players are managed, lead the VIP team, and align cross-functional stakeholders around retention outcomes.

Key Responsibilities

• Own VIP segment NGR, retention, and reactivation.
• Drive proactive player management: read play and deposit patterns, anticipate churn, and intervene before a high-value player goes dormant.
• Run VIP segmentation and tiering. Promote rising players early; identify at-risk whales and protect them.
• Own personalized comps, bonuses, and gifting within strict margin discipline (comp-to-NGR).
• Build and maintain VIP dashboards leadership needs to see cohort health in real time.

• Keep the program inside compliance and responsible gambling boundaries.

   

Team Leadership

• Build, lead, and coach the VIP team. Set service standards, coverage, and response SLAs.
• Establish workflows and rituals for proactive player outreach and escalation.
• Foster a culture of ownership, data discipline, and relationship-driven service.

• Work cross-functionally with CRM, Payments, Product, Risk, and Compliance to keep the VIP experience seamless.

   

Requirements

• 4+ years in iGaming VIP or player development, with time spent leading people or owning a cohort's revenue.
• Proven track record of growing VIP retention and revenue, with numbers to back it.
• Deep understanding of high-value player psychology and the full player lifecycle.
• Data discipline: cohorts, LTV, churn, comp ROI, dashboards over gut feel.
• Hands-on comp and bonus management within margin constraints.
• Crypto casino experience and comfort with crypto-native high rollers.
• Experience building or scaling a VIP function from an early stage.

• English B2 or higher.

   

Mindset

• Autonomous with high ownership.
• Proactive, not reactive - you reach the player before the player reaches the exit.

• Relationship-driven but data-disciplined.

   

What We Offer

• Competitive compensation.
• Challenging and high-impact tasks that drive professional growth.
• Strong senior-level team and collaborative environment.
• Fast decision-making and minimal bureaucracy.
• Remote-first setup - work from anywhere or visit the office.
• Investment in learning: courses, certifications, and internal knowledge sharing.
• Healthy work-life balance: no overtime, no micromanagement.
• Modern equipment: MacBook, Starlink, PowerBank.
• Bonuses for maternity leave and childbirth.
• Additional internal perks and benefits.

About the role

We are looking for a Promo Manager to join our iGaming team and take ownership of promotional campaigns aimed at increasing player engagement, retention, and reactivation.

The ideal candidate has experience in online casino or sportsbook products, understands player behavior, bonus mechanics, and knows how to develop promotional campaigns that contribute to business performance.

Responsibilities

- Develop and implement promotional campaigns for Casino and/or Sportsbook products.

- Create and manage promotional mechanics: Free Spins, Cashback, Reload Bonuses, Free Bets, Tournaments, and other bonus offers.

- Develop promotional strategies for different player segments, including New, Active, Inactive, and VIP players.

- Collaborate closely with CRM, Retention, VIP, and Marketing teams.

- Plan and maintain promotional calendars.

- Analyze campaign performance and optimize promotional activities.

- Monitor bonus costs, player engagement, retention rates, and campaign ROI.

- Develop reactivation campaigns for inactive players.

- Adapt promotional offers to different GEOs and player behaviors.

- Conduct A/B testing to identify the most effective promotional mechanics.

Requirements

- Previous experience as a Promo Manager, Promotion Manager, CRM Manager, or Retention Manager in iGaming.

- Understanding of Casino and/or Sportsbook products.

- Strong knowledge of bonus mechanics and promotional campaigns.

- Understanding of player segmentation and retention strategies.

- Experience working with CRM platforms and promotional tools.

- Ability to analyze campaign performance and understand key metrics (GGR, NGR, Bonus Cost, ROI, Retention).

- Analytical mindset and attention to detail.

- Good communication and cross-functional collaboration skills.

Will be a plus

- Experience working with multiple GEOs.

- Experience with VIP and high-value player segments.

- Knowledge of bonus abuse prevention.

- Experience with A/B testing and campaign optimization.

We offer

- Competitive salary based on experience.

- Remote work.

- Opportunity to influence promotional strategy and product performance.

- Professional team and development opportunities.

We’re looking for a Traffic Monetization Specialist who knows how to turn SEO traffic into a profitable business. Someone who understands both sides of the equation: what users need and what advertisers are ready to pay for.
Your mission will be to find the right offers and partners, negotiate better deals, test placements and funnels, and continuously improve monetization performance.
 

Requirements: 

• 2+ years of traffic monetization or affiliate marketing experience within iGaming, sports betting, or digital media.
• Deep understanding of sports audiences, betting products, and commercial models (CPA, RevShare, Hybrid, Flat Fee).
• Hands-on experience with tracking tools (Keitaro or similar), postback setups, SubIDs, and traffic distribution rules.
• Strong analytical skills with a focus on funnels, lander testing, and core metrics (EPC, CR, LTV, ROI).
• English proficiency at B1–B2 level or higher.
  Strong self-management skills with a result-oriented mindset.

Will be plus: 

• Publisher-side experience monetizing organic SEO, news, or social traffic.
• Working knowledge of local compliance regulations in key target GEOs.
• Proficiency in French.

Responsibilities: 

• Monetization & Partner Management: Source, evaluate, and onboard affiliate networks, direct betting advertisers, and monetization platforms.
• Negotiate commercial terms (CPA, RevShare, Hybrid, Flat Fee).
• Funnel & Placement Optimization: Select and test optimal offers based on GEOs, content sections, and sports events. Plan CTA placements, pre-landings, and creatives to maximize conversion rates.
• Tracking & Analytics: Set up and maintain campaign tracking, traffic distribution, and postbacks in Keitaro (or similar tools).
• Analyze funnel performance (EPC, FTD, LTV, ROI) and eliminate data discrepancies.
  Testing & Scaling: Run systematic A/B tests on landing pages, offer splits, and ad formats.
• Scale top-performing combinations and replace underperforming ones
• Cross-Functional Collaboration: Partner with Content, SEO, Product, and Analytics teams to align monetization setups with organic traffic growth and brand safety.

Probation Goals: 

• Conduct an audit of current monetization (offers, GEOs, Keitaro tracking, data discrepancies) and stabilize critical flows within the first month. 
• Build and maintain an up-to-date offer matrix by GEO, content sections, and sporting events; onboard at least 10–15 new or improved partner offers. 
• Run and complete systematic A/B tests (landing pages, CTAs, offer splits) with documented results and scaling of top-performing combinations. 
• Deliver growth in key metrics (EPC, FTD, revenue per visit) in at least one priority GEO vs. the baseline at the start of the probation period.
• Establish regular reporting and own monetization end-to-end: incident handling, analytics, and coordination with SEO, Product.

Every first deposit starts a story. You decide how it goes.

Most CRM roles hand you a platform and a calendar and ask you to send more. This one hands you two iGaming brands across Tier 1 markets and asks a bigger question: what would player retention look like if it were built properly, from the data up?

We've been operating successfully for over 6 years, backed by ambitious industry innovators with a strong multi-regional presence. Now we're rebuilding CRM into an omnichannel, automated, AI-assisted engine that is measured down to the cohort. We need the person who can design it, build it with their own hands, and teach a team to run it. You'll lift engagement, retention and lifetime value through segmented communications, localised campaigns and smart automation, and you'll see your impact directly in deposit activity, average deposit size and player retention.

What you'll build

• The strategy. You'll develop and run the omnichannel CRM strategy, product mechanics and communications for both brands, covering onboarding, retention, engagement and monetisation.
• The CRM architecture. Email, SMS, push, in-app, on-site and messengers, all working as one system. You'll set up the data model, events, journeys, frequency caps and channel priority, and you'll ship it.
• The player journey, end to end. Registration, first deposit, the critical second deposit, at-risk, lapsed, VIP. You'll map every touchpoint, track it and make every step count, starting with early onboarding.
• Innovate user engagement formats. You'll invent them, work out the numbers and prove they pay back.
• Campaigns that land. You'll plan, coordinate and run multi-channel campaigns hands-on, with promo mechanics matched to player psychotypes, behavioural triggers and traffic source.
• Real personalisation. More than a first name in the subject line: the right offer, game, moment and channel for each player, driven by behaviour and predictive scores.
• Every market in its own voice. CRM tailored to local languages, cultural nuances and player preferences. You'll oversee multi-language content and keep deliverability healthy in every channel.
• Automation and AI at the core. You'll move manual campaigns into triggered journeys and put AI to work on copy, translation, creative, segment discovery and send-time optimisation, with smart guardrails.
• Data you can trust. You'll analyse player behaviour, define the dashboards with BI, run the test pipeline and show uplift against holdout groups.
• A team that levels up. You'll hire, coach and train CRM Managers, Specialists and Juniors across geos, and leave playbooks behind so the knowledge stays with the team.
• Strong partnerships. You'll work closely with Product, Development, Marketing, BI, Customer Success and Support so that CRM drives the business goals.

Why this role is different

• Clear, honest targets from day one. Within your first two weeks you'll co-write a KPI roadmap tied to your bonus, so you'll always know what winning looks like.
• Real ownership. Architecture, promo budget, test roadmap and team are yours to shape.
• Room to experiment. New formats and AI pilots every quarter are part of the job description. Stay ahead of iGaming CRM trends and bring them to life.
• Visible impact. Your work shows up directly in retention, churn, deposit frequency, average deposit size, LTV and payback.
• Engagement done responsibly. Responsible gambling safeguards are built into the data layer, not added at the end.

You're probably who we're looking for if…

• You have 5+ years in CRM or retention, including 3+ in iGaming (casino and/or sportsbook), ideally in Tier 1 markets.
• You bring deep, hands-on Customer Journey Optimisation and have implemented and tested strategies across multiple channels.
• You've worked hands-on in Customer.io, Optimove, Smartico, Xtremepush, Braze or similar, at admin level, with strong segmentation and personalisation skills.
• You've implemented or migrated an omnichannel CRM: event specs, data mapping, QA and go-live.
• You've solved deliverability and localisation issues in multi-channel engagement.
• You write SQL, live in a BI tool, are strong at A/B testing and campaign optimisation, and can't let a campaign go without measuring its incremental impact.
• You use AI every day in your work and can show results.
• You can run multiple CRM projects at once in a fast-paced organisation.
• You've lifted FTD retention, reactivation or CRM revenue share, and you have the numbers to prove it.
• Your English is Upper-Intermediate (B2) or higher.

What we offer

• A competitive salary and real growth within a forward-thinking team.
• Fully remote work with flexible environment.
• 20 paid vacation days a year, plus learning and development programmes.
• A high-performing product with strong market traction.
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

We are currently looking for a Brand Manager to develop and scale our Forex vertical across international markets.

We are particularly interested in professionals with experience in affiliate networks, working with brokers, brand partnerships, and traffic monetization.
 

Responsibilities

• Develop and manage relationships with brands, brokers, and affiliate partners.
• Support the growth and scaling of the Forex vertical across Tier 1–2 markets.
• Identify opportunities for new partnerships and brand development.
• Collaborate with internal media buying and affiliate teams.
• Work with traffic monetization models, including CPA, CPL, and CRG.
• Monitor partner performance, traffic quality, and business results.
• Negotiate partnership terms and identify opportunities for business growth.
   

Requirements

• Proven experience as a Brand Manager or relevant experience in affiliate marketing / business development.
• Experience in Forex, CFD, Crypto, or related financial verticals.
• Understanding of affiliate networks, traffic acquisition, and monetization models.
• Experience working with international GEOs, preferably Tier 1–2.
• Portfolio of brands, partnerships, or successful projects.
• Fluent Ukrainian or Russian — mandatory.
• English communication skills.
• Strong negotiation and relationship management skills.
   

What We Offer

• Fully remote, full-time position.
• Competitive compensation, discussed individually.
• Support from an experienced international team.
• Opportunity to develop and scale projects in the Forex vertical.
• Performance-driven environment with an in-house media buying team.
   

Interested?

Send your CV and share examples of brands, partnerships, or projects you've worked with.

We are looking for a User Acquisition Manager (Snapchat/TikTok/Meta) to bring focused Social expertise into our UA team. You will lead a brand-new Meta Web2App testing track from the ground up and take an already-live Snapchat channel through its next stage of scale, working end-to-end: briefing creatives, reading the numbers, adjusting bids and audiences, and turning what you learn into the next test — across a portfolio of web products that already reach a multi-million global audience. It's a role built for someone who wants real ownership of a channel rather than just running campaigns inside someone else's roadmap, with a clear path to grow into UA team leadership.

About the company: We are a global IT product company shaping the future of real-time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next-gen mobile and web apps for the live-streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide. Are you in?

In this role, you will

• Own and scale Snapchat Ads campaigns (with a clear path to expanding into TikTok and Meta) against ROMI, spend, and growth KPIs
• Drive the creative process end-to-end: generate hypotheses, brief the creative team, and control quality through data-driven iterations
• Monitor and optimize campaigns daily across core metrics — CPA, CPI, CTR, CR, ROAS, LTV
• Design and test hypotheses across audiences, bidding strategies, creative formats, and funnels
• Use AI tools actively for analytics, creative ideation, and automating routine work
• Prepare and present test strategy, results, and plans — at internal checkpoints, to your manager, and in external cross-team and product-marketing meetings

• Independently solve both acquisition and technical challenges (integrations, tracking, attribution) in collaboration with ad networks and internal teams

   

It's all about you

• 1.5-2+ years of experience in performance marketing and digital advertising for mobile apps
• Hands-on experience with social ad platforms — TikTok, Meta, Snapchat, or similar
• Solid grasp of core UA math — CPA, CPI, CTR, CR, ROAS, LTV, and unit economics
• Experience building a creative process and testing hypotheses — creatives, audiences, campaign optimization
• Confident use of AI tools in daily work — for analytics, creative and copy generation, and process automation — with the ability to write sharp prompts and critically evaluate results
• Strong communication skills — able to present strategy, results, and plans clearly and logically, both within the team and externally
• High autonomy — comfortable finding information and solutions independently, learning fast, and owning tasks end-to-end
• English at Intermediate (B1+) or higher

Would be a plus

• Experience running several social platforms in parallel — TikTok, Meta, and Snapchat together
• Experience automating campaign launches, testing, and reporting across networks with AI tools

What we offer

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process

• Intro call
• Technical interview
• Interview with Hiring Manager
• Bar-raising
• Reference check
• Offer

We’re looking for a Junior Creative Marketing Manager to join our marketing team. In this role, you’ll work at the intersection of creativity, performance marketing, and data: developing and testing creative concepts for international markets, analyzing their performance, researching competitors and user behavior, and collaborating with designers and the User Acquisition team to turn insights into creatives that deliver measurable results. You’ll have plenty of room to experiment and grow, while seeing how your ideas directly contribute to the growth of products used by millions of people.

About the company: We are a global IT product company shaping the future of real-time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next-gen mobile and web apps for the live-streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide. Are you in?

In this role, you will

• Produce creatives for every traffic channel (Meta, TikTok, Snapchat, DSP, Google)
• Collaborate with designers to create visual and textual content tailored to each platform
• Develop and brainstorm creative concepts, from initial ideation to finalized execution
• Analyze competitors' concepts to generate new ideas and provide creative inspiration for the design team
• Research user behavior and funnels, identifying factors that impact performance and success
• Work closely with the user acquisition team and other departments (analytics, product, B2B)
• Analyze creative testing results and build structured reports for product and marketing teams

It's all about you

• At least 6 months of experience in performance marketing, with a focus on app and/or web projects
• KPI-driven mindset, with daily work on metrics like CPA, CTR, and ROI, and a clear understanding of how to hit and optimize target KPIs
• Experience creating detailed technical tasks for designers to ensure effective creative production
• Proven experience conducting competitor and market research and leveraging insights for strategic decisions
• Confident user of analytical and data visualization tools (GA4, Looker Studio, Power BI, Tableau)
• Ability to manage a backlog, prioritize tasks, plan creative launches, and coordinate production stages
• B2 English level

Would be a plus

• Experience with the social networking niche
• Hands-on experience with AI tools for creative ideation or production

What we offer

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process

• Intro call
• Test task
• Technical interview
• Bar-raising interview
• Reference check
• Offer

About the Role

We are looking for an experienced Retention Manager to join our iGaming team and be responsible for player retention, engagement, and reactivation across our casino brands. The ideal candidate has a strong understanding of player behavior, CRM marketing, and retention mechanics, with a data-driven approach to improving player lifetime value and overall business performance.

Responsibilities

• Develop and implement retention strategies to increase player engagement, loyalty, and lifetime value (LTV).
• Plan, launch, and optimize CRM campaigns for different player segments.
• Build and manage player segmentation based on behavior, activity, deposits, and engagement.
• Develop and execute reactivation campaigns for inactive and churn-risk players.
• Work with communication channels such as email, SMS, push notifications, and in-app messaging.
• Analyze retention KPIs, including retention rate, churn, LTV, ARPU, and campaign performance.
• Conduct A/B tests and optimize communication strategies, bonuses, and promotional mechanics.
• Collaborate with CRM, VIP, marketing, product, and analytics teams.
• Monitor campaign results and prepare regular performance reports.
• Identify opportunities to improve the player journey and increase repeat deposits.

Requirements

• Proven experience as a Retention Manager, CRM Manager, or in a similar role within iGaming, online casino, or betting.
• Understanding of player lifecycle management, retention strategies, and reactivation mechanics.
• Experience with CRM platforms and marketing automation tools.
• Strong analytical skills and experience working with retention KPIs.
• Knowledge of player segmentation, personalization, and campaign optimization.
• Ability to interpret data and translate insights into actionable strategies.
• Strong communication and organizational skills.
• English proficiency sufficient for working with international teams.

What We Offer

• The opportunity to work with established iGaming products and multiple brands.
• A dynamic environment with a focus on performance and measurable results.
• Competitive compensation based on experience.
• Professional growth and the opportunity to influence retention strategy.
• Collaboration with an experienced team of iGaming professionals.

We’re Applyft — an IT product company that creates value-driven mobile and web apps. Our journey began with the Geozilla family locator, and now our portfolio includes 8 apps in Family Safety and Digital Safety. 

We’re looking for a Creative Marketing Manager to join our marketing team and focus on R&D.

What you’ll do:
 

• Generating new creative hypotheses from scratch: ideas, angles, hooks, and formats.
• Planning and running creative tests to validate them.
• Creating tasks for graphic and motion designers.
• Overseeing creative production from idea to launch.
• Researching competitors, trends, and AI tools for fresh ideas.
• Testing new markets and placements.
• Working with actors, creators, and influencers on video content.
• Analyzing test results and scaling winning concepts.
• Generating images and videos with AI tools.

Your professional qualities:
 

• 2+ years of experience as a Creative Producer or Creative Marketing Manager in performance marketing.
• Track record of finding winning creatives and concepts that scaled.
• Strong skills in writing briefs, storyboards, and scripts.
• Hands-on experience with AI tools for image, video, and voiceover generation.
• Solid understanding of ad performance metrics and how to read test results.
• English proficiency at B2 level.

Will be a plus:
 

• Experience in an R&D marketing team or with an app at the R&D stage.
• Proficient in creating videos, images, and UGC content.

We offer:
 

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.

• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

   

Hiring process:
Recruitment Screen 👉 Hiring Manager Interview 👉 Test Task 👉  Final interview 👉 Reference Check 👉 Job Offer

🏢 About the company

We are a Ukrainian DTC company in the Beauty & Makeup niche, growing in the US market with both an online presence and physical retail locations.

We are focused on scaling our Amazon business through sales growth, improved profitability, and product portfolio development. Our current catalog is compact, with products in the mid-price segment and plans for further expansion.

The primary focus is Amazon US, with Walmart as an additional marketplace. Experience with Walmart will be an advantage.

🚀 About the role

We are looking for a Brand Manager Amazon to take full ownership of our Amazon business and responsibility for achieving its financial goals.

You will develop and execute a growth strategy, manage sales and profitability, improve content and promotion, oversee inventory, and resolve operational and technical issues.

This role involves hands-on work with the account and products, independent decision-making, and coordination of the specialists supporting our Amazon business.

Our existing team includes a PPC specialist, a marketing department, designers, an analytics team, automation specialists, and a Project Manager. A dedicated SEO specialist may also be hired if needed.

The main focus is growing the existing assortment and improving its performance. New product launches are also part of the role but take place periodically.

❗ Preference will be given to candidates who speak Ukrainian or Russian for day-to-day team communication.

💼 Working conditions

🏡 Format: Remote.

⏳ Employment: Full-time.

🌴 Paid vacation.

📅 Paid public holidays.

🛠️ The company provides the services and tools needed for your work.

🔍 Requirements

✅ At least 2 years of hands-on Amazon experience, preferably 3+ years.

✅ Experience with Amazon US and independently managing an Amazon business.

✅ Demonstrated results in growing sales and improving profitability.

✅ A comprehensive understanding of Amazon operations, including PPC, SEO, listing optimization, analytics, pricing, and inventory management.

✅ Understanding of P&L and unit economics, with the ability to calculate profitability accounting for advertising spend, fees, logistics, and storage costs.

✅ Experience resolving complex Amazon issues, including account and listing suspensions or blocks.

✅ Ability to analyze performance, identify the causes of problems, and turn findings into a concrete action plan.

✅ Ability to coordinate specialists across different functions while remaining hands-on with account operations.

✅ An entrepreneurial approach, independent decision-making, and ownership of commercial results.

➕ Nice to have

🔹 Experience with Walmart.

🔹 Experience in Beauty, Makeup, or Cosmetics.

🔹 Experience with products in the mid-price segment.

🔹 Experience scaling a small Amazon catalog.

⚙️ Responsibilities

📈 1. Strategic planning and sales management

❇️ Develop and execute a marketplace sales strategy, primarily focused on Amazon US, to achieve revenue, profit, and market share targets.

❇️ Forecast sales, set revenue targets, and develop action plans to achieve them.

❇️ Analyze the product portfolio, manage the assortment, and oversee product lifecycles.

❇️ Organize new product launches on Amazon in line with assortment expansion plans.

🎨 2. Content and product listing management

❇️ Establish and manage the listing optimization process, including writing SEO-optimized titles and descriptions and selecting keywords to improve product visibility.

❇️ Coordinate photo and video content production, ensuring high-quality product presentation that meets brand standards and Amazon requirements.

❇️ Run A/B tests on descriptions, titles, and images, evaluate their effectiveness, and implement changes to improve conversion.

📣 3. Advertising and promotion management

❇️ Launch promotions and sales events, including coupons, Lightning Deals, and other promotional tools.

❇️ Take responsibility for advertising performance in collaboration with the PPC specialist, covering Amazon PPC, Sponsored Brands, Sponsored Display, and Video Ads.

❇️ Manage the advertising budget and its allocation across campaign types to maximize returns.

❇️ Analyze CTR, ACoS, TACoS, and ROI, and identify and implement advertising strategy improvements together with the PPC specialist.

❇️ Manage influencer partnerships through Creator Connections, Levanta, and other tools within and outside the Amazon ecosystem.

❇️ Communicate directly with influencers, provide briefs and clear technical specifications, and ensure deliverables align with brand goals.

📦 4. Inventory management and logistics

❇️ Monitor FBA inventory levels and ensure timely replenishment.

❇️ Plan shipments and prepare replenishment orders for Amazon fulfillment centers based on demand and delivery lead times.

❇️ Prevent overstock and stockouts.

💰 5. Pricing and profitability management

❇️ Contribute to pricing strategy optimization, taking competitors, seasonality, and the company’s profit targets into account.

❇️ Monitor and adjust prices.

❇️ Calculate discounts and promotional offers, ensuring their effectiveness and profitability.

❇️ Monitor sales profitability, accounting for advertising spend, Amazon fees, logistics, and storage costs.

❇️ Analyze P&L and unit economics and use these calculations to inform commercial decisions.

📊 6. Analytics and reporting

❇️ Analyze key performance indicators, including sales, conversion, returns, advertising spend, logistics costs, and storage costs.

❇️ Prepare weekly and monthly reports for management on sales and overall Amazon business performance.

❇️ Analyze customer behavior, reasons for returns, and negative reviews, and identify actions to reduce them.

❇️ Identify bottlenecks in business processes and implement improvements to Amazon sales operations.

⭐ 7. Customer experience and reputation management

❇️ Monitor reviews and customer questions, ensure feedback is addressed, and track customer satisfaction.

❇️ Maintain strong seller and product ratings and resolve customer issues.

❇️ Address negative reviews by resolving the underlying causes of dissatisfaction and submitting justified removal requests when there are valid grounds.

❇️ Manage review generation using tools and methods that comply with Amazon policies.

🤝 8. Process management and cross-functional collaboration

❇️ Coordinate with marketers and designers to create photos, videos, and graphics for product listings and advertising campaigns.

❇️ Work with logistics and procurement teams to ensure timely delivery of products to Amazon fulfillment centers.

❇️ Align pricing policies, promotions, and advertising budgets with the finance department.

❇️ Collaborate with legal and accounting specialists on tax compliance and Amazon’s regulatory requirements.

❇️ Coordinate with the analytics and automation teams and the Project Manager on Amazon-related tasks.

🛠️ 9. Technical issue resolution and account monitoring

❇️ Resolve disputes and issues with Amazon, including account and listing suspensions, payment problems, and FBA service issues.

❇️ Create and manage Amazon Seller Central support tickets to resolve technical and operational issues.

❇️ Check that products meet Amazon requirements for certification, packaging, and platform policies.

❇️ Regularly monitor Seller Central notifications, warnings, and blocks, and maintain account health.

❇️ Track changes to Amazon policies and promptly adapt processes and the account to updated requirements.

🎁 What this role offers

🚀 Impact on Amazon business growth

The opportunity to implement your ideas for increasing sales, improving profitability, and developing the brand in the US market.

🤝 Team support

Collaboration with specialists in PPC, marketing, design, analytics, and automation to achieve shared business goals.

🧠 Autonomy and ownership

End-to-end responsibility for the Amazon business, with the opportunity to set priorities, propose improvements, and put them into practice.

🚀 If you have hands-on experience managing an Amazon business, understand its economics, and know how to turn analytics into sales and profit growth, we would love to hear from you!

Team Summary

Our Marketing team operates under a hybrid SQUAD model, focusing on B2B Demand Creation/Generation, Brand Authority, and SQUAD’s proprietary products across strategic verticals, including Smart Security, IoT, and Industrial Cameras.
 

You will collaborate closely with other members of the Marketing team, an external agency, and cross-functional teams across R&D, Business Development, and Design. We rely on structured processes in Jira/Confluence to keep workflows transparent and aligned.
 

Job Summary

We are looking for an execution-driven Marketing Manager to own Marketing Operations & Execution in a brand-new role on our expanding team.
 

You will act as the key operational anchor connecting Marketing, Business Development, R&D, and Design. This role offers an exciting opportunity to lead international field and event marketing initiatives at major tech conferences across North America and Europe, equip our growing Business Development team with high-impact sales collateral, manage core marketing operations and analytics, and support technical leaders in building their thought leadership presence.

If you enjoy translating complex deep-tech concepts into well-coordinated workflows and impactful multi-channel campaigns, this role could be a great fit for you.
 

Responsibilities and Duties

• Marketing Operations & Analytics: Keep HubSpot CRM data clean and consistent (lead sources, lifecycle stages, event leads), support a smooth MQL-to-SQL handoff to Business Development, and coordinate funnel reporting (MQLs, SQLs, CPL) with BD analysts and our agency partner. Keep marketing workflows organized and transparent in Jira/Confluence.
• Sales & Business Development Enablement: Co-create pitch decks, solution briefs, one-pagers, and value cards. Build structured enablement kits to rapidly onboard incoming Business Development Managers.
• Field & Event Marketing: Autonomously manage end-to-end preparations for international B2B tech conferences, including pre-event ABM warm-up campaigns, field logistics/materials, and post-event lead nurture workflows.
• Thought Leadership Program Support: Onboard new technical leaders as content contributors and coordinate the review pipeline between R&D experts, writers, and design teams.
• Campaign Execution: Oversee lead nurture flows and alignment across buyer journeys in core IoT, AI, and embedded hardware verticals.
   

Qualifications and Skills

• 3+ years of B2B marketing experience within IT outsourcing, software engineering, SaaS, or high-tech sectors.
• Proven track record in B2B Sales Enablement (creating structured pitch decks, solution briefs, and factsheets).
• End-to-end B2B Event Management experience (pre/post-event ABM strategies, field collateral coordination for international conferences).
• Hands-on experience with a B2B MarTech stack: HubSpot, GA4, LinkedIn Sales Navigator and data enrichment tools (e.g., Apollo, Clay), event platforms and lead capture apps, and presentation tools (Google Slides/PowerPoint, Figma).
• Familiarity with Jira/Confluence.
• Proven ability to leverage AI tools to improve and automate marketing workflows, increase efficiency, and deliver measurable results.
• Strong communication, organizational, and stakeholder management skills, with a proactive, hands-on approach to cross-functional collaboration and project delivery.
• At least an upper-intermediate level of English, both written and spoken.
   

Nice to have

• Hands-on experience building automated lead nurture sequences and workflows in HubSpot Marketing Hub.
• Experience supporting Thought Leadership projects or onboarding internal technical experts.
• Domain expertise in AI, IoT, Computer Vision, or Embedded Systems.
• Adaptability and problem-solving skills in a fast-paced environment, with the ability to manage changing priorities and resolve bottlenecks.
   

We offer multiple benefits that include

• The environment of equal opportunities, transparent and value-based corporate culture and an individual approach to each team member.
• Competitive compensation and perks. Annual performance review.
• Opportunity to receive a Performance Bonus for your individual achievements and a Loyalty Bonus recognizing your dedication to the company.
• Gig-contract.
• 21 paid vacation days per year, paid public holidays according to the Ukrainian legislation.
• Development opportunities like corporate courses, knowledge hubs, and free English classes as well as educational leaves.
• Medical insurance is provided from day one. Sick leaves and medical leaves are available.
• Remote working mode is available within Ukraine only.
• Free meals, fruits, and snacks when working in the office.

GR8_TECH builds B2B iGaming platforms for operators who play to lead.

We deliver full-cycle, high-impact tech designed to scale — from seamless integrations and expert consulting to long-term operational support. Our platform powers millions of active players and drives real business growth. Call it what it is: the iGaming Platform for Champions.

With 1000+ GR8 people across locations and time zones, we don’t just ship technology — we help operators build success stories across brands, markets, and geos.

Our ambition drives us. Our people make it real.

If you’re a challenger in spirit and a champion in action — join us.

Why this role exists:

This role exists to own and scale GR8 TECH’s external social presence across two vital growth vectors. You’ll help us amplify our industry authority and build meaningful B2B engagement by running the social media strategy for Bet It Drives Media and turning our C-level executives into recognized thought leaders across LinkedIn and Instagram.

What you’ll drive:

Strategy & Media Brand Ownership (Bet It Drives)

• Build and execute the end-to-end organic social strategy for Bet It Drives Media on LinkedIn and Instagram to grow audience reach and drive platform traffic.
• Produce high-quality, platform-native content formats (posts, graphic copy, video briefs) aligned with content pillars and target audience preferences.
• Measure account performance rigorously, tracking follower growth, impressions, engagement rates, and click-throughs to optimize future content cycles.

Executive Personal Branding & Social Selling

• Manage the personal LinkedIn presence for two C-level executives, delivering up to 8 high-impact posts per month per profile.
• Conduct bi-weekly extraction calls with executives to gather raw expert insights and translate them into distinct, authentic thought-leadership content.
• Grow the Social Selling Index (SSI), personal follower counts, and overall industry authority for both executive profiles within the B2B tech space.

Delivery, Copywriting & Production

• Write compelling, native English copy tailored to different brand voices, formats, and platform algorithms.
• Partner with internal graphic designers and video editors to create visually engaging multimedia assets for social calendars.
• Maintain a synchronized content calendar across all three streams, ensuring zero missed publishing dates and consistent brand alignment.

What makes you a GR8 fit:

Must-have

• 3+ years of hands-on experience in Social Media Management and copywriting.
• Fluent written English skills with a strong portfolio of actual written posts (not just visual portfolios).
• Proven track record building, executing, and analyzing organic LinkedIn strategies and algorithms.
• Hands-on experience launching, managing, or growing accounts on Instagram.
• Demonstrated experience working directly with senior/C-level stakeholders to extract insights and write in an executive voice.
• Strong project management capacity to run multiple parallel content calendars without losing quality or missing deadlines.
• Solid understanding of B2B marketing dynamics (or a clear track record of transferring B2C experience into complex SaaS/tech spaces).

Nice-to-have

• Proven experience launching a social media account from scratch and growing it to concrete performance milestones.
• Direct domain exposure to iGaming, FinTech, SaaS, or high-load B2B tech industries.
• Prior experience managing social channels for a podcast, B2B media outlet, or digital publication.

Why you’ll love working here:

Benefits Cafeteria — annual budget you allocate to:

Sports • Medical • Mental health • Home office • Languages.

Work-life & support

• Paid maternity/paternity leave + monthly childcare allowance.
• 20+ vacation days, unlimited sick leave, emergency time off.
• Remote-first + tech support + coworking compensation.
• Team events (online/offline/offsite).
• Learning culture with internal courses + growth programs.

Our culture & core values:

GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back.

FUELLED BY TRUST: we’re open, honest, and have each other’s backs.

OWN YOUR GAME: we take initiative and own what we do.

ACCELER8: we move fast, focus smart, and keep it simple.

CHALLENGE ACCEPTED: we grow through challenges and stay curious.

BULLETPROOF: we’re resilient, ready, and always have a plan.