Jobs Performance Marketing

Boostyfoods is a company specializing in the sale of dietary supplements. Our mission is to simplify people's lives by helping them use fewer but more effective products. We strive to build a community that aspires to live long and healthy lives.

Our products contain vitamins and minerals that strengthen the immune system and improve overall health. We are actively expanding and looking for a User Acquisition Specialist (Google Ads).

📌 Main responsibilities:

• Developing and scaling YouTube Ads as a new customer acquisition channel;
• Planning, launching, optimizing, and scaling YouTube Ads campaigns to achieve target KPIs (CPA, ROAS, CAC);
• Identifying new opportunities to grow sales through YouTube without compromising the cost-effectiveness of advertising campaigns;
• Maintaining and further optimizing existing Search and Shopping campaigns to ensure that achieved results are sustained and built upon;
• Developing and testing new hypotheses regarding audiences, creatives, offers, bidding strategies, and account structure;
• Continuously analyzing campaign performance and identifying growth opportunities based on data;
• Building a scalable Google Ads account structure that accommodates the development of new advertising channels;
• Configuring and monitoring the proper functioning of conversion tracking in collaboration with analysts or the technical team;
• Working with various Google Ads formats (YouTube, Search, Shopping, Demand Gen, Performance Max) and selecting the optimal tools to achieve business goals;
• Provide recommendations to the creative team based on campaign results and A/B tests;
• Prepare regular reports on key metrics, analyze results, and develop a plan for further growth;

• Continuously monitor new Google Ads features and implement best practices into your work.

   

📌 Requirements:

• 3+ years of experience working with Google Ads;
• Hands-on experience launching and scaling YouTube Ads (Video Action, Demand Gen, In-Stream, Shorts);
• Experience managing Search and Shopping campaigns;
• Solid understanding of bidding strategies (tCPA, tROAS, Maximize Conversions, Maximize Conversion Value);
• Experience working with Performance Max;
• Proficiency in Google Analytics 4, Google Tag Manager, and Google Ads Conversion Tracking;
• Experience conducting A/B tests on ad campaigns, audiences, creatives, and offers;
• Skills in data analysis and decision-making based on metrics (CPA, ROAS, CAC, LTV);
• Understanding of attribution principles and the sales funnel;
• Experience with e-commerce would be a major advantage.

📌 Hiring roadmap:

Interview with a recruiter.

Final interview.

Receive an offer!

📌 What we offer:

Remote work with a flexible schedule;

Competitive salary with regular reviews;

Professional development and training at the company's expense;

Participation in exciting and ambitious projects;

Friendly and supportive team;

Career growth opportunities within the company;

Compensation for work equipment (if needed);

Access to modern tools and technologies.

Fit4Me is looking for a User Acquisition Manager who will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels.

This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit.

Key business KPIs for this role:

• Keeping CPA within target benchmarks.
• ROAS / ROI performance across advertising campaigns.
• Scaling advertising budgets to $400,000+/month.

This role is a great fit if you:

• Want to own the performance direction and its financial results.
• Think in terms of ROI and revenue impact.
• Work autonomously and make data-driven decisions.
• Know how to scale winning funnels and campaigns.
• Have hands-on experience specifically with Google Ads.
• Want to grow toward a Lead / Head of UA role.

Impact Areas:

• Launching, managing, and scaling advertising campaigns in Google Ads.
• Managing budgets starting from $300,000 and distributing them effectively.
• Achieving and maintaining target CPA / ROAS / ROI metrics.
• Optimizing web funnels with a focus on improving conversion rates.
• Analyzing campaign performance and making data-driven decisions.
• Identifying growth opportunities and scaling profitable setups.
• Collaborating with the marketing team to improve creatives.

Tools: 

• Google Ads
• Amplitude / Tableau.

What we expect from you:

• 1+ year of experience in User Acquisition / Performance Marketing.
• Hands-on experience with Google Ads.
• Experience working with web funnels.
• Practical experience managing budgets starting from $300,000.
• Understanding of key metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.
• A data-driven approach to campaign optimization.
• Intermediate+ level of English.

Nice to have:

• Experience in Health & Fitness or B2C products.
• Experience scaling campaigns across global markets.

Hiring process:

Interview with Recruiter → Test Task → Interview with CMO → Final Interview with HRD → Job Offer 🚀

Looking for a career in digital marketing but lacking experience? *Mine Marketing wants YOU to join our team as a Technical Setup Specialist!

Please note: This vacancy is only about working with marketing setups and is not related to IT sphere and coding.

Requirements:

- Although experience in Technical Setup is preferred, we welcome applicants of all levels who show a willingness to learn and grow in the role;

- Strong English, both written and spoken, is a must.

- Comfortable working with Google Sheets to track tasks, reports, and operational data.

- Highly organized with excellent attention to detail. 

- Experience with platforms such as Facebook, TikTok, Taboola, or Outbrain is a strong advantage.

- Familiarity with AI tools (such as Claude or similar) and the ability to use them to improve day to day work. 

- Ability to analyze data and make key decisions;

- Ability to multi-task and thrive in a fast-paced, time-compressed, and dynamic environment;

- Self motivated, proactive, and able to work independently. 

 

Responsibilities:

 -Track and manage operational tasks and workflows.

-Support the team with troubleshooting, documentation, and operational processes.

-Work with Facebook and other marketing platforms to support daily operations.

-Perform technical marketing setups and assist with system operations.

-Use AI tools to improve efficiency and speed up routine work where appropriate.

- Managing API integrations;

- Working with domains and hosting;

- Technical support of the system operation;

What we offer:

- Opportunities for professional development and personal growth 🚀

- Competitive salary, reasonable and fair working conditions 💵

- A ridiculously awesome team and work environment 🎉

- Training opportunities, including paid courses and webinars 💻

- Remote working conditions 🏠

- Generous PTO and Holidays 🌴

Join us and let's make some social media magic happen! Apply now!🔮

About the project:
 

Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines. A safe and effective alternative to cosmetic treatments, Luvly helps users sculpt their facial features, reduce wrinkles, and achieve glowing skin naturally. Luvly’s mission is to help people feel beautiful and confident in their skin at any age — without invasive treatments.

Requirements:
 

• Leadership experience
  • 2+ years managing cross-functional creative teams, including team leads
  • Comfortable making tough calls with imperfect data — communicating them clearly, owning outcomes
• Creative production expertise
  • Deep experience with performance creative for web-to-app subscription products — including optimization under rising CPA and platform constraints (Meta PQ, Andromeda)
  • Track record building creative testing frameworks that produce a reliable signal, not noise
  • Strong analytical thinking — can read data, form hypotheses, and validate through experiments
• AI and automation
  • Strategic understanding of how AI integrates into creative production — from ideation to QA to scaling
  • Hands-on experience with AI tools in creative workflows (or strong intent to build expertise quickly)
• Audience and category fit
  • Experience with female audiences, ideally in beauty, wellness, or health categories, would be an advantage
• Soft skills and culture fit
  • Comfortable in strategic transition — clarity under uncertainty, strong ownership of outcomes
  • Direct, structured communicator — gives honest feedback, breaks down complex problems, drives clarity in decisions
  • Strong ownership during uncertainty — takes responsibility for outcomes, maintains focus during strategic transitions
     

Responsibilities:
 

• Strategy
  • Set the creative strategy for Luvly — define which angles, formats, and audiences we test, and which we double down on
  • Translate audience insights into creative directions — partner with product and analytics to understand what resonates and why
  • Drive R&D in creative production — explore emerging formats, test new approaches, and bring back learnings the team can scale
• Team and process
  • Lead and develop three teams (creative production, design, automation), totaling 20+ people, including team leads
  • Drive creative success rate as the core team KPI — own the diagnosis, the plan, and the execution
  • Build creative processes that scale: from ideation to QA to performance review
• Execution and decisions
  • Make calls on creative direction backed by data, not opinion — and own those calls
  • Decide what to test, how to test it, and when to scale or kill — own the experimentation framework
  • Partner with the automation lead to design and execute the AI/automation strategy — building systems that scale creative output without scaling team size proportionally
  • Partner closely with media buying, product, and analytics to align creative output with business priorities 

Employee Benefits:
 

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace.
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.

We are looking for an experienced Affiliate Manager with a proven track record in the iGaming industry (B2C products). The ideal candidate has hands-on expertise in managing SEO-driven traffic across Tier 1, possesses a strong affiliate base in these markets, and understands how to scale partnerships for long-term revenue growth.

Key Responsibilities

• Develop, maintain, and grow partnerships with SEO affiliates across Tier 1 markets
• Analyze affiliate performance using tools like Ahrefs, Humble, Similarweb, and other analytics platforms to identify opportunities and improve results
• Negotiate and manage deals using various payment models (RS, Hybrid, CPA, Flat Fee)
• Regularly monitor competitor activity and evaluate iGaming websites’ quality and traffic potential
• Leverage analytical tools such as Power BI, Tableau, or similar to generate actionable insights
• Represent the company at international affiliate and iGaming conferences, expanding the affiliate network
• Collaborate effectively with internal teams while maintaining a high degree of autonomy and self-organization
• Consistently work towards achieving KPIs and maximizing profitability.

Requirements

• Minimum 3 years of successful experience in iGaming affiliate management for Tier 1 markets (product-side experience required)
• Proven expertise with SEO traffic acquisition and evaluating SEO-based affiliate performance
• Proficiency with Ahrefs, Humble, Similarweb, and other analytical tools
• Existing affiliate network in the target GEOs and strong understanding of market specifics
• Experience with Affilka or SoftSwiss platforms is a strong plus
• Competence in Power BI, Tableau, or similar data analytics tools
• English level: B2 or higher
• Ability and willingness to attend international conferences (previous participation preferred)
• Excellent communication and negotiation skills
• Result-driven mindset with strong motivation to achieve and earn more
• Team player, but capable of working independently when needed.

We’re looking for an experienced Performance Marketing Lead to take ownership of one of our fastest-growing performance marketing initiatives.

You’ll lead the development and scaling of our Native Advertising capabilities across Taboola, Microsoft Ads, LiveIntent, and Newsbreak, working alongside Creative, CRO, and Analytics teams to build a high-performing media buying organization.

This isn’t a role for someone who simply wants to manage campaigns.

It’s an opportunity to build a platform.

You’ll initially lead a team of three Media Buyers while helping us recruit and develop additional specialists. As the business grows, you’ll play a key role in shaping the future of our Native Advertising organization, with a clear opportunity to grow into Head of Native Pod.

If you’re passionate about experimentation, building teams, and solving difficult performance marketing challenges at scale, we’d love to talk.

Key Responsibilities:

Lead the Native Advertising Function

• Own the overall performance and strategic direction of our Native Advertising channels, including Taboola, Microsoft Ads Native, LiveIntent, and Newsbreak.
• Develop platform-specific strategies that support sustainable client growth while maintaining profitability and operational efficiency.
• Continuously identify new opportunities to improve campaign performance, testing velocity, and scalability.

Build and Develop a High-Performing Team

• Lead, mentor, and support an initial team of three Media Buyers.
• Recruit and onboard additional Media Buyers as the team expands.
• Create an environment focused on accountability, collaboration, continuous learning, and high performance.
• Provide regular coaching, campaign reviews, and performance feedback to help team members grow professionally.

Drive Performance Excellence

• Ensure campaigns are executed and optimized according to clearly defined performance standards.
• Monitor key business metrics, including lead volume and quality, cost efficiency, and profitability.
• Support Media Buyers in identifying scaling opportunities, troubleshooting performance issues, and making data-driven optimization decisions.
• Maintain a strong understanding of platform updates, industry trends, and competitive activity.

Own Testing Strategy

• Develop structured testing frameworks across targeting, bidding, placements, creatives, and campaign optimization.
• Promote a culture of experimentation where decisions are driven by data rather than assumptions.
• Ensure testing results are documented, shared, and incorporated into operational best practices.

Collaborate Across Functions

• Partner closely with Design, CRO, Analytics, and Operations teams to improve campaign quality and execution speed.
• Translate business objectives into clear testing priorities and cross-functional initiatives.
• Help improve workflows that enable faster experimentation and more efficient campaign launches.

Build Scalable Systems

• Establish platform standards, documentation, playbooks, and operational processes that enable consistent execution across the team.
• Identify operational bottlenecks and implement solutions that improve quality, efficiency, and scalability.
• Contribute to the long-term development of our performance marketing organization by continuously improving how the team operates.

Required

• 7+ years of hands-on experience in Performance Marketing or Media Buying.
• Previous experience managing, mentoring, or leading Media Buyers.
• Experience with one or more Native Advertising platforms, including Taboola, Outbrain, Microsoft Ads, LiveIntent, Newsbreak, MGID, or MediaGo.
• Experience managing campaigns targeting North American markets.
• Strong analytical skills and a data-driven approach to decision making.
• Proven experience optimizing campaigns at scale.
• Excellent communication and organizational skills.
• Fluent English.

Preferred

• Experience in lead generation and performance marketing.
• Experience working in agency or high-growth performance marketing environments.
• Familiarity with AI-powered marketing tools and workflow automation.

About Us
Unbreakable Network Media is a performance marketing agency specializing in 
high-ROI campaigns across two major verticals:
- Cash On Delivery (COD) - Gadget E-commerce
- Gambling / Casino - Affiliate Marketing

We manage 20+ active affiliates and are rapidly scaling across 15+ European 
markets.

The Opportunity
We're hiring experienced Media Buyers to launch and scale profitable campaigns 
in our two core verticals: gadget e-commerce (Cash On Delivery) and 
gambling/casino affiliate marketing.

What You'll Do
- Create and launch Google Ads campaigns (Search, Performance Max, Demand Gen)
- Design and scale Facebook Ads campaigns
- Build high-converting landing pages
- Produce ad creatives or collaborate with our creative team
- Manage daily optimization: CPA, ROAS, profitability
- A/B test creatives, audiences, and bidding strategies
- Scale winning campaigns, pause underperformers
- Report on KPIs and performance metrics

Your Background
- 2-3+ years experience as a Media Buyer
- Proven track record with Google Ads and Facebook Ads
- Experience with e-commerce and/or gambling/casino campaigns
- Strong understanding of CPA, ROAS, and profitability
- Self-driven, analytical mindset
- Basic knowledge of Italian or Spanish (helpful)

What We Offer
- Commission-based (10-30%-50% on net profits)
- Unlimited earning potential
- Continuous training and mentorship
- AI-powered tools for campaign creation
- 100% remote work, flexible schedule
- Growing international team

Interested? Tell us about:
- Your Google Ads and Facebook Ads experience
- Best campaign results (ROAS, metrics)
- Why interested in COD and/or gambling verticals

We are an in-house product company in the iGaming industry, building and scaling our own products across international markets.

We are currently looking for a Head of Influence Marketing who will lead and grow our media buying function. In this role, you will define and execute the traffic acquisition strategy, build and develop a high-performing team, scale performance campaigns, and strengthen brand awareness across multiple markets.

🧩 Your Responsibilities

• Develop and execute the overall media buying strategy;
• Lead, manage, and develop the media buying team, ensuring effective resource allocation and ownership;
• Onboard, train, mentor, and support team members’ professional growth;
• Prepare reports and oversee the financial performance of the department;
• Drive profitability and maximize return on advertising investments;
• Audit, optimize, and scale existing advertising campaigns;
• Expand brand awareness while strengthening performance marketing initiatives;
• Introduce new tools, technologies, and methodologies to improve campaign efficiency and reduce acquisition costs;
• Identify new traffic partners and build scalable acquisition funnels;
• Regularly analyze campaign performance and adapt strategies based on data insights;
• Develop and implement recommendations to improve key marketing metrics;
• Launch and manage new traffic partnerships;
• Collaborate closely with the creative team to develop new advertising concepts, formats, and creatives;
• Conduct competitive analysis to identify market opportunities and competitive advantages.

❇️ What We’re Looking For

Hard Skills

• At least 3 years of experience in marketing, including 1-2 years in the iGaming industry across multiple GEOs (experience with the CIS region is mandatory);
• Proven experience working with grey-hat industries;
• Strong understanding of iGaming trends, audience behavior, and market specifics;
• Hands-on experience with platforms such as YouTube, Twitch, Kick, TikTok, Instagram, VK, Discord, and Telegram;
• Experience managing both performance marketing and brand awareness campaigns;
• Proven track record of managing large advertising budgets and high-volume campaigns;
• Strong analytical skills with the ability to evaluate traffic quality and campaign performance;
• Solid understanding of ROI and profitability calculations;
• Extensive experience working with influencers of all sizes, from micro to macro creators, including bloggers, streamers, communities, ambassadors, and top-tier industry influencers;
• Experience building long-term partnerships with influencers and managing communication throughout the entire campaign lifecycle;
• Proven ability to develop and execute influencer marketing strategies, including creative concepts, campaign scenarios, and promotional ideas;
• Experience training and mentoring team members, preferably from junior level;
• Strong ability to analyze, optimize, and scale advertising campaigns;
• Excellent operational and leadership skills;
• Creativity and innovative thinking.

Soft Skills

• Strong ambition to grow professionally and take ownership of team development;
• High level of engagement and accountability;
• Proactive mindset with a focus on continuous improvement and process optimization;
• Excellent communication and collaboration skills;
• Strong problem-solving abilities, including handling crisis situations such as contract issues or shifting deadlines.

✳️ What We Offer

• Competitive compensation, regularly reviewed based on your professional growth and contribution to the team’s success;
• Fully remote work with a flexible start to your working day, focusing on results rather than hours worked;
• A healthy work-life balance with paid vacation, sick leave, public holidays, and additional paid days off;
• The opportunity to work alongside a strong team and experienced leadership that actively supports your professional development;
• A dynamic environment with plenty of growth opportunities, even for experienced Senior-level professionals.

🙌 Culture Wallet – Your Flexible Benefits Budget

We believe everyone has different priorities, so we give you the freedom to invest in what matters most to you.

Our Culture Wallet includes:

• A personal budget for sports, learning, healthcare, hobbies, and more, increasing with your grade and tenure;
• A welcome bonus after successfully completing your probation period to help you settle in or invest in your development;
• A birthday gift in the form of an additional Wallet bonus;
• Spot bonuses from your manager in recognition of outstanding performance and meaningful contributions.

💚 Our Values

We build a team where everyone understands the impact of their work and is committed to achieving shared goals. We take ownership, deliver high-quality results, and believe that strong products are built by strong teams.

We value openness, direct communication, mutual respect, adaptability, and the ability to move quickly while staying focused on what matters most. We encourage initiative, curiosity, continuous learning, and create an environment where people support one another and grow together.

If this approach to work and professional growth resonates with you, we’d love to get to know you and explore how we can achieve great results together. 🤝

We're hiring a hands-on PPC Lead to take full ownership of our paid acquisition. Emphasis on hands-on: you're in the accounts yourself — auditing, diagnosing, and buying media with your own hands — not managing people who do it for you.

We're in an active rebuild of the channel, so we need an operator, not an overseer: someone who spots what's underperforming without being asked, ships the fix, scales what works, and sees the next strategic move before it's obvious. You'll work shoulder-to-shoulder with our analysts and own the direction end-to-end.

🔥 What You'll Do

• Own the accounts, hands-on. Personally audit and run buying across Google Ads and Meta first, then Bing, TikTok, Pinterest, and other networks as needed. You're in the accounts daily, not reading dashboards about them.
• Find problems before we ask. Spot what's broken or leaking, call it out, and ship the fix — without waiting for direction.
• Scale what works. Take winning campaigns from hand-bought to scaled, across channels and budgets.
• Launch new products. Build acquisition engines for new tech products from scratch while scaling the core B2C offerings.
• Co-own the data. Work directly with our analysts on raw data and the full user journey — write precise briefs for BI/data engineering (attribution, cohorts, custom conversions, server-side/CAPI) and use the output to drive real decisions.
• Decide on real economics. Go past in-platform metrics — LTV, CAC, ROAS, cohort retention, true margin.
• Test systematically. New channels, placements, bidding, audiences, landers, creative concepts.
• Brief creative. Partner with design and copy on high-converting video/visual assets for TikTok, Meta, Pinterest.

• Own the budget. Allocate and scale six-figure monthly spend for profit, not vanity reach.

   

✅ What We're Looking For

• 5+ years hands-on PPC / performance marketing, proven in B2C tech.
• Actually hands-on. You buy media yourself, live in the accounts, and can walk into any account and diagnose it fast. Not someone who delegates and reports up.
• Owns the direction. You build initiatives independently — no step-by-step guidance, no waiting to be assigned a problem.
• Sees their own mistakes. Intellectual honesty over polish. You name what's not working — yours included — and fix it. No corporate talk.
• Direct experience managing and scaling budgets of $200,000+/month with strong ROI/ROAS. (set to your real number)
• Multi-platform depth: Google Ads, Meta, Bing, SA360, TikTok, Pinterest (programmatic/DSP a plus).
• Raw-data mastery: works with raw data directly (SQL / BigQuery / Snowflake a strong advantage) and writes clear technical specs for analytics teams.
• Strong B2C product sense: funnel optimization, subscriptions, app installs, or D2C digital products.

• English B2+ (fluent written and spoken).

   

🎯 KPIs

• CAC & ROAS — sustainable acquisition cost while scaling return on spend.
• LTV / margin — scalable, profitable traffic with high long-term value.
• Channel diversification — scaling TikTok, Meta, Networks, etc.

• New launches — acquisition executed for new products from zero.

   

🌍 What We Offer

• Full ownership & impact — complete autonomy over strategy, budget, and channels.
• Tech-first, growth environment — high-potential products and new launches.
• High-calibre team — direct work with product, data engineers, and creative.
• Remote-first — flexible, trust and results over micromanagement.
• Competitive comp & benefits — salary, performance bonuses, paid vacation, sick leave, health insurance.

ZBL is an international EdTech product company that builds, launches, and scales proprietary education brands in the Health & Fitness niche, powered by global influencers and performance marketing. We operate as a full-cycle model: from idea and product development to marketing, analytics, and operations — fully in-house.

Key Responsibilities:

• Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns for multiple products and audiences.
• Conduct audience research, targeting, and segmentation to maximize ad performance.
• Monitor, analyze, and optimize campaigns to achieve KPIs (ROAS, CTR, CPA, etc.).
• Create, test, and iterate ad creatives, copy, and formats for maximum engagement.
• Manage ad budgets and bidding strategies to ensure cost-efficient campaigns.
• Prepare regular performance reports with actionable insights for the marketing team.
• Stay updated with Meta Ads Manager features, trends, and best practices.
• Collaborate with designers, copywriters, and marketing teams to ensure campaigns align with brand goals.

Requirements:

• Proven experience managing Meta Ads campaigns with measurable results.
• Strong analytical skills and experience using data to optimize campaigns.
• Knowledge of audience research, targeting, and ad segmentation.
• Experience with ad creative testing, copywriting, and A/B testing.
• Familiarity with ad budget management and bidding strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and meet deadlines in a fast-paced environment.

Benefits:

• Health First: Free access to all our fitness products to stay in peak shape.
• Performance Rewards: Transparent bonus system, corporate English lessons, and rewards for outstanding achievements.
• Remote Culture: 100% remote work within a team of growth-oriented professionals.

We’re looking for a User Acquisition Lead to spearhead performance marketing for Setapp—MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.

Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. To guide this transformation, we use insights from market research and validate the business model: running fast paid traffic experiments and checking unit economics firsthand.

In this role, you will take full ownership of our global paid acquisition strategy, optimize media budgets, and lead a dedicated team of performance and creative specialists.

Your primary focus areas will include:

• Driving rapid validation testing via paid traffic to uncover new product economics.
• Generating and testing high-converting hypotheses for digital funnels and landing pages. 
• Designing global media plans and selecting the optimal paid channel mix.
• Optimizing the conversion rates throughout the funnel

In this role, you will:

• Conduct audits and optimize the user acquisition funnel, prioritizing high-impact improvements.
• Evaluate existing marketing reporting systems and implement enhancements to ensure real-time, actionable insights on key growth metrics.
• Generate ideas, launch and test hypotheses, analyze results, and define next steps to improve performance.
• Monitor and analyze campaign performance using key metrics (CPA, CAC, LTV, CTR, CR, etc.). 
• Collaborate with cross-functional teams, including a product manager, copywriter, marketing designers, and analysts, to deliver high-performing ad creatives and landing pages. 
• Provide regular performance reports, identify trends, and share optimization insights. 
• Own the whole user acquisition strategy - from scaling existing acquisition channels to looking for expansion opportunities.
• Lead, mentor, and structure a high-performing growth marketing team.

Skills you’ll need to bring:

• 5+ years of experience in user acquisition/performance marketing, with a strong focus on B2C SaaS or E-commerce Marketplaces in Tier-1 markets.
• Successful track record of launching and managing Google and Meta Ads campaigns in a metrics-driven environment.
• Proven track record of effectively managing big marketing budgets.
• Experience in managing teams with 3+ people. 
• Proven track record of effectively optimizing performance metrics (CPA, CAC, ROMI, etc.) to meet business objectives. 
• Experience with conversion rate optimization and funnel analysis. 
• Strong analytical skills (ability to find cause-and-effect relationships, prioritization) and experience conducting A/B tests. 
• Hands-on experience with advanced marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, etc.).
• Ability to think creatively and develop innovative strategies to attract new users. 
• Results-oriented mindset with a high level of autonomy and responsibility. •
• Ability to stay up to date with industry trends and continuously look for growth opportunities. 
• Knowledge of key e-commerce mechanics. 
• At least an Upper-Intermediate (B2) level of English.

Nice-to-have skills: 

• Experience in new market expansion (specific GEO or Tier 2).
• Experience in AI automating and optimizing routine tasks.

We’re looking for experienced an Affiliate Manager to join our team! In this role, you’ll be at the heart of our partner program, building relationships and driving success for our affiliates and the company alike.

Are you ready to elevate your career in an innovative and dynamic environment that values growth and collaboration? If you’re eager to make an impact and develop your skills alongside a passionate team, we’d love to hear you! Join us, and let’s take your career to the next level together.

HOW YOU WILL MAKE AN IMPACT

• Develop and present tailored partnership proposals, effectively negotiating terms to build mutually beneficial agreements with new and existing affiliates.
• Guide and support partners through every stage of the partnership, ensuring a seamless experience and fostering strong, long-term relationships.
• Drive retention and motivation among existing partners by creating customized offers for different partner segments, and implementing a loyalty system for high-potential affiliates.
• Monitor and ensure the quality and compliance of affiliate-posted materials, upholding brand standards and message consistency.
• Analyze partner traffic to establish a comprehensive reporting system, leveraging insights to optimize strategy and drive improvements in key performance indicators (KPIs).
• Analyze key performance metrics (ROI, LTV, NGR, GGR, ARPU, ROAS, etc.) and implement strategies to improve their efficiency and overall profitability.
• Increase customer acquisition by driving higher traffic flow from partner sites to our products. Achieve and exceed KPIs related to acquiring new clients and partners, setting the bar for growth and performance.
• Use CRM tools to accurately track, maintain, and manage all partner contacts, ensuring up-to-date records and efficient communication.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Minimum of 1,5 years of proven experience in affiliate marketing within the iGaming and Betting industry.
• Upper-intermediate or higher proficiency in English.
• Strong analytical skills to evaluate and optimize traffic funnels, identifying the most effective paths to conversion.
• Proficiency in creating clear and detailed technical tasks for developers and designers.
• Excellent organizational and time management abilities to handle multiple partners and projects effectively.
• Your soft skills, as well as negotiation skills, should be top-notch.
• You are available to travel and attend the conferences.

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)

🌍 Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech

💙 pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future – a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.

The most iconic Ukrainian business of 2021 according to AIN.UA.

We’re looking for a Junior User Acquisition Specialist / PPC Specialist (Google Ads) to join our marketing team and support the day-to-day management and optimization of our Google Ads campaigns across Ukraine, Poland, Romania, and the UK.

You’ll work directly with our User Acquisition Lead, who will remain responsible for strategy and key decisions while helping you develop your technical and analytical skills.

💡 This role is ideal for someone who wants to deepen their Google Ads expertise, work with meaningful products across European markets, and grow under the direct mentorship of an experienced User Acquisition Lead.

🎯 Your Impact Areas

• Manage and optimize Google Ads campaigns across Ukraine, Poland, Romania, and the UK
• Work with Search, Performance Max, and Demand Gen campaigns
• Support daily campaign operations, including budget and bid adjustments, audience management, search query analysis, and ad updates
• Monitor campaign performance and prepare regular reports
• Analyze results and identify opportunities to improve user acquisition and Customer Acquisition Cost
• Review campaign settings carefully and ensure changes are implemented accurately
• Collaborate with the User Acquisition Lead, marketing designer, and analyst on creatives, hypotheses, and priorities
• Use AI tools to speed up data analysis, ad copy creation, and other routine tasks
• Identify opportunities to automate existing Google Ads workflows
• Gradually take ownership of assigned campaigns and markets
• Propose and test new optimization hypotheses as you grow into the role

🧠 Your Superpower Stack

• At least 6 months of hands-on experience with Google Ads; 1+ year would be a strong advantage
• Practical experience with Search and Performance Max campaigns
• Experience working with web products, lead generation, subscription-based products, or mobile applications
• Understanding of core performance marketing metrics and the relationships between campaign actions and results
• Experience managing meaningful advertising budgets; experience with monthly budgets of $20,000–$40,000+ would be an advantage
• Strong attention to detail and the ability to spot errors before they affect campaign performance or budget
• Logical and analytical thinking — you make decisions based on data and can explain the reasoning behind them
• Willingness to work with routine and manual campaign tasks while maintaining accuracy
• Curiosity and persistence when investigating problems or unfamiliar topics
• Ability to acknowledge what you don’t know, ask thoughtful questions, and learn from feedback
• Openness to productive discussion - you can defend your point of view while remaining open to other perspectives
• Basic proficiency with AI tools for ad copy generation, data analysis, or workflow automation
• English level of B1 or higher

It would be a plus if you have:

• Experience with Demand Gen or Meta Ads
• Experience running campaigns in European markets
• Basic knowledge of GA4 or Looker Studio
• Experience with quiz funnels or a good understanding of how they differ from standard landing-page funnels
• Experience working in a performance marketing agency with lead generation, product, or app-based clients

🧩 Recruitment process for this position:

• Introductory call with the Recruiter - up to 30 minutes. A conversation to discuss your experience, motivation, expectations, and alignment with the role.
• Short test assignment. A practical task designed to evaluate your Google Ads knowledge, analytical thinking, and attention to detail. It should take no more than one hour.
• Deep-dive interview with the User Acquisition Lead. A discussion about your test assignment, practical experience, approach to campaign management, and future potential.
• Final interview. A conversation with the marketing leadership team.
• Reference checks. Before extending a final job offer, we kindly ask for references from your previous places of work. These help us ensure a great mutual match and a smooth start together.
• Offer stage. If everything aligns, we’ll proceed with an offer.

🌍 Why Join Us?

• Huge and meaningful market: mental health across Europe & beyond
• Collaborative, respectful, and human-centered culture
• Tight-knit, mission-driven, ambitious team across 5+ countries
• Unlimited vacations & sick leaves
• Mental health support: sponsored therapy sessions and wellness programs
• Fully remote with hubs in Kyiv, Warsaw, Riga
• Coworking compensation and partially covered expenses during on-site work
• Public holidays according to your country
• Day off on your birthday 🎉
• Language learning support: Up to €150 per month for English / Polish / Romanian language learning
• Learning&Development support: Compensation for learning and professional development (qualification courses, certifications, and other relevant training)
• Physical health support: Up to €300 per quarter for expenses related to your physical health (sport, massage therapy, doctor visits, diagnostic procedures and other health-related services)

If you're passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact - this could be your next big move.

💬 Know someone amazing? Send them our way and if we hire them, you’ll receive up to $100 as a referral bonus! Learn more here.

💙 Join us to build smart foundations and help scale a company that truly matters.

📩 To apply: send your CV and a short note about yourself.

Emerise Group is a dynamic, product-driven company operating in the iGaming industry, focused on building high-impact solutions that fuel innovation and deliver outstanding user experiences across the entertainment ecosystem. The team is now looking for an Affiliate Manager who combines strong commercial thinking with a deep understanding of performance marketing and knows how to build, scale, and optimize affiliate partnerships that drive high-quality traffic and measurable business growth.
 

Requirements:

• 2+ years of experience as an Affiliate Marketing Manager working with TrueLabel and SoftSwiss brands.
• SEO, PPC, Email/SMS traffic.
• NL geo with big amount of traffic.
• Own database of partners and contacts for NL geo.
• Understanding of traffic analysis, important KPIs, comissions and work methods
• Hands-on experience with SEO and PPC traffic sources.
• Experience working with Tier 1 GEOs.
• Strong understanding of traffic analysis, key Soft2Bet KPIs, commission models, and operational workflows.
• Own database of affiliate partners and industry contacts.

Desired / Preferred Skills:

• Experience working with Affilka and SoftSwiss brands.
• Proficiency with tools such as Ahrefs, Humble, and SimilarWeb
• English level: B2–C1.
• Willingness and ability to attend international conferences.
• Ukrainian language proficiency.

Expected Duties / Responsibilities:

• Work with partners within Affilka software partnership programs across Soft2Bet / SoftSwiss brands in Tier 1 GEOs.
• Acquire new partners for partnership programs, negotiate deals, define terms and conditions, set commissions, and manage campaign structures.
• Retain and grow existing partners by monitoring traffic quality, optimizing campaigns, and scaling traffic volume.
• Develop and execute own business plan and KPIs, while contributing to the implementation of overall company KPIs and objectives.
• Monitor market trends, conduct market research, and generate new business ideas and innovations.
• Analyze SEO and PPC traffic performance and evaluate its value using tools such as Ahrefs, Humble, SEMrush, SimilarWeb, etc.
• Collaborate with cross-functional departments (Product, Retention, VIP, Content, Promo, SEO, Support, Anti-Fraud) to achieve company goals.
• Attend international conferences and industry events.
   

Selling Points:

• Remote-First Work Model: we offer a fully remote work environment, providing you with the flexibility to work from any location worldwide while maintaining high productivity and work-life balance.
• Growth-Oriented Environment: join a fast-growing business operating in a startup-driven environment with minimal bureaucracy. We value efficiency, ownership, and the ability to make decisions quickly.
• Opportunity to drive affiliate growth at scale: you will own and develop affiliate partnerships end-to-end, directly influencing traffic quality, conversions, and overall revenue performance.
• Collaborative and Transparent Culture: we foster a professional, respectful, and open working culture where teamwork, accountability, and clear communication are core values.

Performance Marketing Specialist / User Acquisition Specialist

Lunesi is a premium haircare e-commerce brand focused on healthy, glowing hair and a complete haircare ritual. We sell internationally and are now looking for a hands-on specialist who can improve paid acquisition efficiency and help us scale sales.

Format: Remote
Markets: UK, EU, US

About the role

You will be responsible for paid acquisition across Meta and Google. The main goal is to find scalable campaign combinations, reduce CAC, improve traffic quality and increase the number of purchases while maintaining healthy unit economics.

Responsibilities

• Launch, manage and optimize campaigns in Meta Ads and Google Ads.
• Work with prospecting, retargeting, lookalike and warm audiences.
• Manage Google Search, Shopping / Performance Max, brand and non-brand campaigns.
• Optimize campaigns for purchases and revenue, not only traffic or engagement.
• Analyze CAC, CPA, ROAS, CTR, CPM, CPC, CVR and traffic quality.
• Build a structured testing process for audiences, creatives, offers and landing pages.
• Test UGC, influencer content, product demos, social proof and educational creatives.
• Monitor budgets and campaign performance daily.
• Prepare weekly reports with clear conclusions and next steps.
• Provide recommendations on creatives, offers, product pages and the customer journey.
• Work closely with the Head of Marketing, content team and creative producers.
• Identify scalable acquisition combinations across Meta and Google.

Requirements

• Hands-on experience managing paid campaigns for e-commerce or DTC brands.
• Strong practical experience with Meta Ads and Google Ads.
• Experience with Google Search, Shopping / Performance Max, remarketing and brand/non-brand campaigns.
• Understanding of paid social and paid search funnels.
• Ability to work with CAC, ROAS, AOV, LTV and conversion rate.
• Strong analytical skills and the ability to make clear optimization decisions.
• Experience working with international markets, preferably the UK, EU or US.
• English language skills are preferred.

Nice to have

• Experience in beauty, haircare, fashion, wellness or premium consumer brands.
• Experience working with UGC and influencer creatives.
• Experience with Shopify, GA4, Google Tag Manager and Meta Pixel.
• Understanding of CRO and customer journey optimization.
• Experience with TikTok Ads.
• Experience building full-funnel acquisition strategies.

Who we are looking for

We need a hands-on specialist who checks ad accounts daily, launches tests quickly, stops inefficient campaigns and focuses on purchases, CAC, ROAS and real business results.

Good CTR and cheap traffic are not enough if campaigns do not generate customers at an acceptable cost.

Main KPIs

• Lower CAC.
• Increase the number of purchases.
• Improve ROAS and paid traffic conversion rate.
• Increase the number and quality of tests.
• Find scalable paid acquisition combinations.
• Efficiently allocate the budget between Meta and Google.