Performance Marketing Manager
ProxyScrape is looking for an experienced Performance Marketing Manager to take full ownership of our paid growth strategy.
This is not a role focused only on PPC management or short-term ROAS.
We need someone who can operate from a complete growth perspective, understand the full customer journey, identify opportunities across channels, and build campaigns that contribute to acquisition, conversion, retention, and long-term revenue.
ProxyScrape operates in a highly competitive global industry. The right candidate must be comfortable working in competitive markets where positioning, speed, tracking, experimentation, and execution quality make a significant difference. You will work closely with and report to our CEO and growth marketing manager.
What You Will Own
You will manage the performance marketing function from strategy to execution, including:
- Developing and managing the overall paid acquisition strategy, goals, KPIs, and tactics
- Planning, launching, and optimizing campaigns across Google Ads, Meta, YouTube, TikTok, Telegram, LinkedIn, and other relevant platforms
- Conducting keyword research for PPC campaigns, including search intent analysis, competitor research, keyword grouping, and negative keyword planning
- Writing high-performing ad copy tailored to different platforms, audiences, funnel stages, and campaign objectives
- Identifying new channels, audiences, campaign angles, and growth opportunities
- Managing the full campaign process, from research and planning to setup, optimization, reporting, and scaling
- Developing campaign messaging, offers, creative concepts, and testing plans
- Working with designers and content teams to produce high-performing advertising assets
- Building acquisition, retargeting, retention, upselling, and reactivation campaigns
- Improving the complete funnel, not only ad-level performance
- Analyzing landing pages, checkout flows, onboarding, and post-purchase behavior
- Tracking campaign performance from the first interaction through purchase and customer lifetime value
- Designing structured testing plans for ad copy, creatives, keywords, audiences, landing pages, offers, and bidding strategies
- Monitoring competitors, market changes, pricing strategies, and advertising trends
- Managing budgets and reallocating spend based on performance and growth potential
- Building clear reports that explain what happened, why it happened, and what should be done next
- Collaborating with product, development, marketing, and customer success teams to improve overall growth
What We Are Looking For
- Proven performance marketing experience in the proxy, web scraping, or data infrastructure industry
- Experience managing campaigns in competitive international markets
- Strong hands-on experience across multiple advertising platforms
- Advanced knowledge and experience in Google Ads, Bing Ads and Meta Ads
- Practical experience with YouTube, TikTok, Telegram, LinkedIn, or similar acquisition channels
- Strong experience conducting keyword research for PPC and paid search campaigns
- Strong ad copywriting skills, with the ability to create clear, persuasive, and conversion-focused copy
- Ability to adapt ad copy and messaging for different platforms, audiences, products, and stages of the customer journey
- Strong understanding of full-funnel growth, including acquisition, activation, conversion, retention, and customer lifetime value
- Ability to evaluate performance beyond CPC, CPA, and short-term ROAS
- Experience building and optimizing retargeting and retention campaigns
- Strong analytical skills and the ability to turn data into clear actions
- Experience with conversion tracking, attribution, events, pixels, and campaign measurement
- Ability to work independently and manage the entire function from A to Z
- Strong ownership, initiative, and decision-making skills
- A self-starter mindset with the ability to identify problems and opportunities without waiting for detailed instructions
- Strong written communication and campaign briefing skills