Senior Finance Coordinator

Responsibilities

Finance function ownership

• Own all financial processes end to end: data, costing, revenue, invoicing, cash flow, reporting
• Set up and document finance processes, policies, and internal controls
• Coordinate with external accountants, auditors, and tax advisors; ensure timely and accurate bookkeeping, tax, and statutory compliance across our jurisdictions
• Prepare for the future: define the structure and hiring plan for the finance team as the company grows

Planning, analytics, and management reporting

• Build and maintain budgets, forecasts, and cash flow plans
• Prepare monthly management reporting (P&L, cash flow, margin by vertical, geo, client, and traffic source) and present insights and recommendations to leadership
• Analyze profitability and ROI of campaigns, accounts, partners, and clients; flag risks and growth opportunities
• Support the leadership with financial modeling for new verticals, markets, and partnerships

Data, dashboards, and systems

• Collect and systematize data from Media Buying and BizDev; control its cleanliness and completeness
• Upload and reconcile data daily from Google and other source accounts (CSV), Keitaro, and partner platforms in the dashboard/ERP
• Design, implement, and continuously improve dashboards and the ERP setup for financial tracking and reporting
• Automate recurring finance workflows to reduce manual work
• Maintain a full list of partner systems, ensuring data consistency and integration across platforms

Clients, contracts, and revenue

• Manage the list of client agreements and enter their terms into the dashboard/ERP to support contract management and financial planning
• Finalize monthly revenue by client, handle invoicing, and control receivables and collections
• Review and negotiate financial terms of client and partner contracts together with the leadership and legal

Costing and expenses

• Collect and analyze all expenditures for the costing process
• Define and calculate cost per account and unit economics
• Control budgets, payment approvals, and expense discipline across teams

Treasury and payments

• Manage cash and liquidity; agree sources of incoming funds with the leadership
• Organize payments to vendors, ad platforms, and partners across multiple currencies and payment methods, including crypto where relevant
• Work with banks, payment providers, and exchange partners; monitor FX exposure and payment risks

Team and collaboration

• Act as a trusted business partner for internal teams (your customers) and ensure they receive excellent service from Finance
• Collaborate with cross-functional teams, and share market trends, competitor insights, and financial knowledge with the team

• Mentor and onboard future finance colleagues as the team grows

   

Requirements

• [5+] years of experience in finance, with at least [2] years in a senior or lead role, ideally as a finance manager, financial controller, or head of finance in media buying, affiliate marketing, adtech, or iGaming/Dating
• Proven experience running finance independently, or in a small company or startup, covering both operational and strategic tasks
• Strong knowledge of management accounting, costing, P&L, cash flow, and revenue recognition; good understanding of statutory accounting and taxes (IFRS/local standards is a plus)
• Strong Excel / Google Sheets skills and hands-on experience with BI/dashboards (Looker Studio, Power BI, Metabase, etc.) and ERP systems
• Experience with multi-currency operations, international payments, and invoicing
• Analytical mindset, attention to detail, and the ability to turn data into clear recommendations for non-financial stakeholders

• Proactive, structured, comfortable with ambiguity and a fast-paced environment

   

Nice to have

• Experience with Keitaro or other trackers, affiliate networks, and ad platforms (Google Ads, Meta, TikTok, etc.)
• Understanding of the specifics of gambling and dating businesses: payment processors, high-risk merchant accounts, licensing, and compliance requirements
• Experience with crypto payments and alternative payment methods
• Basic SQL or scripting skills for automation
• Experience building a finance function or team from scratch
• Professional qualification (ACCA, CIMA, CPA, or equivalent)