Landing Page Copywriter - E-commerce / DTC Performance

About the Role

We’re looking for an experienced Landing Page Copywriter who knows how to turn paid traffic into paying customers. You will take ownership of copy for high-converting landing pages designed for audiences coming from paid advertising campaigns, particularly Meta Ads, crafting persuasive copy that captures attention, builds trust, and drives purchases across various DTC categories.

Responsibilities

• Write conversion-focused landing pages from start to finish, including hero headlines, problem and educational sections, product benefits, comparison tables, customer reviews, FAQs, and offer or bundle descriptions.
• Refine AI-generated content, transforming drafts produced through AI-powered workflows into natural, engaging, brand-aligned, and credible copy.
• Manage multiple projects simultaneously, delivering high-quality copy for different brands while maintaining speed and consistency.
• Optimize copy based on performance, collaborating with CRO and performance marketing teams to develop variations, test messaging, and improve conversion results.

Requirements

• 3+ years of experience writing direct-response copy for DTC e-commerce brands.
• A portfolio showcasing landing pages you personally wrote that successfully converted paid traffic.
• Native-level English writing skills and a strong understanding of US consumer behavior.
• Solid knowledge of conversion funnels and the ability to structure messaging around the needs of cold audiences.
• Ability to adapt writing style, tone of voice, and messaging across different brands and product categories.
• Extensive experience using AI writing tools, combined with strong editorial judgment and the ability to identify and improve weak AI-generated content.
• Understanding of landing page structure, user experience, and UI principles, with the ability to outline page flows or create basic wireframes independently (Nice to have).
• Experience writing copy for health, wellness, or supplement brands, including knowledge of advertising claims and compliance requirements (Nice to have).

About the Company

A fast-growing company focused on helping consumer brands scale through AI-powered growth and performance marketing solutions. The company regularly launches new DTC brands and marketing concepts across categories such as skincare, supplements, functional beverages, apparel, and more.