Facebook Retargeting / Remarketing Manager (iGaming)

About the Role

We are looking for a Facebook Retargeting / Remarketing Manager with hands-on experience in Meta Ads to develop and manage retargeting campaigns for our iGaming products.

The main focus of the role is re-engaging existing audiences, bringing back inactive users, increasing repeat deposits, and maximizing revenue through effective Facebook and Instagram advertising campaigns.

Responsibilities

- Develop and implement Facebook / Instagram retargeting strategies for iGaming products.

- Launch, manage, and optimize Meta Ads retargeting campaigns.

- Work with custom audiences based on website visitors, registrations, FTDs, depositors, and inactive users.

- Set up and manage Meta Pixel, Facebook Conversions API (CAPI), and custom conversion events.

- Build audience segmentation strategies based on user behavior and activity.

- Develop remarketing funnels to reactivate existing players and encourage repeat deposits.

- Test different audience segments, creatives, ad formats, and campaign structures.

- Analyze campaign performance and optimize budgets to achieve target CPA, ROAS, ROI, and LTV.

- Collaborate with Media Buying, CRM, Analytics, and Creative teams.

- Monitor campaign performance and prepare regular reports.

Requirements

- 2+ years of hands-on experience with Facebook / Meta Ads.

- Practical experience launching and optimizing retargeting campaigns.

- Previous experience in iGaming (Casino / Betting).

- Strong understanding of Meta Pixel, CAPI, Custom Audiences, and Lookalike Audiences.

- Experience working with large audience databases and user segmentation.

- Understanding of conversion funnels and player reactivation mechanics.

- Ability to analyze campaign performance and make data-driven decisions.

- Experience working with Tier-1 GEOs will be an advantage.

Will Be a Plus

- Experience with Keitaro or other tracking platforms.

- Understanding of CRM and Retention processes.

- Experience working with different player segments (Registrations, FTDs, Repeat Depositors, Inactive Users).

- Experience with advanced tracking and attribution solutions.

What We Offer

- Competitive compensation based on experience.

- Opportunity to work with established iGaming products.

- Remote work.

- Professional growth and collaboration with an experienced Media Buying team.