Senior Email Marketing and Retention Manager

About MyMagicHealer

MyMagicHealer is a fast-growing e-commerce brand specializing in natural Flare Care products that help people care for sensitive, irritated, and flare-prone skin.

We're building a category-defining brand with a mission to become the world's most trusted skin-healing company.

We're looking for an experienced, results-driven Senior Email Marketing & Retention Manager who can take full ownership of our email marketing channel—from strategy and copywriting to lifecycle automation, segmentation, testing, and revenue growth.

The Mission

Own and grow email marketing as a profitable, predictable revenue channel.

We need someone who thinks strategically, executes independently, and knows how to turn customer insights into high-performing email campaigns and automated flows.

You won't simply follow a campaign calendar. You'll create the strategy, identify opportunities, write compelling copy, organize execution, and continuously improve results.

Key Responsibilities

1. Own the Email Marketing Strategy

• Develop and execute a comprehensive email marketing and retention strategy.
• Build monthly and quarterly email marketing plans aligned with revenue targets, promotions, launches, and customer behavior.
• Identify opportunities to improve repeat purchases, customer lifetime value, and retention.
• Analyze performance and proactively recommend improvements.
• Take full accountability for email-attributed revenue and channel performance.

2. Email Copywriting & Campaign Execution

• Write persuasive, conversion-focused email copy, including subject lines, preview text, headlines, and body copy.
• Develop compelling angles based on customer pain points, motivations, objections, and buying behavior.
• Create and manage the email marketing calendar.
• Coordinate with designers to bring campaigns to life and ensure timely launches.
• Continuously test creative angles, messaging, subject lines, and offers.

3. Lifecycle Marketing & Automated Flows

• Audit, build, organize, and optimize the complete customer email journey.
• Own welcome, abandoned checkout, abandoned cart, browse abandonment, post-purchase, cross-sell, replenishment, win-back, and customer loyalty flows.
• Create personalized journeys based on customer behavior, purchase history, and lifecycle stage.
• Identify automation opportunities that generate incremental revenue.
• Continuously improve flow conversion rates and revenue.

4. Attentive & Customer Segmentation

• Be highly proficient in Attentive, including campaigns, journeys, segmentation, reporting, and testing.
• Build advanced customer segments using purchase history, engagement, product interest, and customer behavior.
• Improve targeting and personalization to deliver the right message to the right customer.
• Maintain strong list health, deliverability, and engagement.
• Understand email compliance and consent requirements.

5. AI-Driven Marketing & Optimization

• Use AI tools to accelerate research, campaign ideation, copywriting, analysis, and workflow development.
• Build efficient AI-assisted processes without sacrificing quality or brand voice.
• Leverage AI to identify customer insights, generate creative variations, and improve personalization.
• Continuously explore new tools and methods to improve productivity and campaign effectiveness.

6. Performance Analysis & Revenue Growth

• Track email revenue, revenue per recipient, conversion rates, click rates, and flow performance.
• Run structured A/B tests and turn learnings into measurable improvements.
• Deliver weekly performance reports with clear insights and next actions.
• Proactively identify underperforming campaigns and flows.
• Work closely with the e-commerce and creative teams to improve overall customer retention.

Who We're Looking For

Required Qualifications

• 4+ years of hands-on email marketing experience with DTC/e-commerce brands.
• Direct experience managing email marketing for brands generating 5M–50M in annual revenue.
• Proven ability to independently own email strategy, copywriting, segmentation, and lifecycle marketing.
• Advanced proficiency in Attentive is required.
• Excellent direct-response copywriting skills, with a strong understanding of consumer psychology and conversion.
• Experience building and optimizing complex automated email journeys.
• Strong analytical skills and experience using email performance data to drive decisions.
• Demonstrated experience using AI tools to improve marketing output and efficiency.
• Experience collaborating with designers and e-commerce teams.
• Ability to prioritize independently, manage deadlines, and deliver measurable results.

What Makes You Exceptional

• You think like a business owner, not just an email marketer.
• You understand how email contributes to revenue, profitability, and customer lifetime value.
• You can explain the strategy behind every campaign you create.
• You are equally comfortable developing a high-level retention strategy and writing an individual email.
• You proactively identify opportunities instead of waiting for instructions.
• You move quickly, embrace AI, and constantly improve your processes.
• You take ownership of outcomes, not just completed tasks.

What Success Looks Like

Within your first 90 days, you will:

• Complete a comprehensive audit of our email marketing program and identify revenue opportunities.
• Develop a clear email strategy, campaign calendar, and testing roadmap.
• Audit, organize, and improve priority automated email flows.
• Establish an effective segmentation strategy.
• Consistently deliver high-quality, conversion-focused campaigns on schedule.
• Build a performance dashboard and weekly reporting process.
• Demonstrate measurable improvements in email performance against agreed baselines.

Key Performance Indicators

Your performance will be measured by:

• Email-attributed revenue growth
• Revenue per recipient
• Automated flow revenue and conversion performance
• Campaign conversion and click-through rates
• Repeat purchase rate and customer lifetime value
• Testing cadence and measurable performance improvements
• On-time campaign and flow execution

How to Apply

Please submit your resume along with:

1. Examples of DTC brands you've managed email marketing for, including their approximate annual revenue.
2. Examples of email campaigns or flows you've personally strategized and written.
3. Results you've achieved, including improvements in email revenue, conversion, or retention.
4. A brief overview of your experience with Attentive.
5. Examples of how you currently use AI in your email marketing workflow.

We're looking for someone who can own the entire email marketing function and deliver measurable business growth—not just execute tasks.