Head of Finance

🌱 Who We Are
HOME GROWN is an eight-figure seed and gardening brand selling on Amazon, Shopify, TikTok Shop and, soon, retail. We have 250+ SKUs and a vertically integrated supply chain, including our own seed packing facility. We are scaling from about $20M in 2026 to $27-30M in 2027, and we’re looking for a long-term partner to build the finance function that grows with us.

🎯 The Mission
Be the forward-looking owner of our money. Turn the growth plan into a budget, a cash plan and a capital plan, and make sure every major commitment (inventory, launches, hires, channels, debt) is made with the numbers in front of us before we commit. This is a player-owner role: you build the forecast, and you run it every week.

What You Own

• The yearly plan and budget, and budget vs. actual every month
• Cash: the 13-week and 12-month forecasts, and the minimum cash floor
• How much the business can safely invest, with a downside case for every decision
• Inventory, working capital, lenders and unit economics

Core Responsibilities

Plan, Cash & Growth

• Build the annual plan with the CEO and department heads: margin by channel and category, EBITDA, headcount, opex and inventory targets
• Publish a 13-week cash forecast every Monday, keep a rolling 12-month forecast with best and worst cases, and run a weekly cash meeting that makes decisions
• Size launches, inventory buys and ad spend against cash and the CEO’s guardrails
• Flag problems 60 days before they land

Inventory, Capital & Unit Economics

• Set inventory targets, approval thresholds, supplier terms and the cash conversion cycle (8-10 months in our seasonal business)
• Size the debt we need and match it to the right product
• Own day-to-day lender relationships, borrowing-base certificates and covenant reports (the CEO signs)
• Measure true contribution by channel and SKU after all fees and marketing

Reporting & Finance Function

• Deliver a consolidated, accrual-basis management pack within 10 business days of month end
• Manage the Controller, the US and Puerto Rico CPA firms, the close and every tax and compliance deadline
• Clean up intercompany pricing across three entities, move from two accounting platforms (Xero and QuickBooks) to one, and own the finance side of our new ERP
• Develop the Controller, make the next finance hires, and get us ready for investor or buyer diligence within 24 months

✅ What We’re Looking For

• 10+ years in finance, including 3+ years leading the function (Controller to Head of Finance or above) at a US-owned company with roughly $10M-$100M in revenue
• You have personally built and run a 13-week and a 12-month cash forecast for an inventory-heavy consumer or e-commerce business, and can explain why a profitable company runs out of cash
• You have built budgets from the drivers up (units, prices, fees, ads, inventory) and held owners to them
• You have told a founder how much the business can fund, shown the downside, and had the plan changed
• You have prepared lender reporting: borrowing-base certificates, covenant reports or financing packages
• Multi-entity consolidation and US GAAP, with intercompany eliminations you can defend to a CPA
• A contribution-first mindset: channels and SKUs measured after all fees and marketing
• Daily use of AI and automation for forecasting, the close and analysis, and you know where they fail
• Straight talk: you say no to the CEO when the numbers say no, and you deliver bad news early

Nice to Have

• CPA, ACCA or CMA
• Xero and QuickBooks experience
• An ERP rollout
• A CPA review or audit engagement you led
• Amazon or Shopify finance, or a seasonal business
• Negotiating terms directly with lenders
• Financing, fundraising or sale process experience

Not a Fit

• You want to run the books (we have a Controller; this seat looks forward)
• You have only done FP&A in a large company and have never owned cash or prepared lender reporting
• You report numbers without recommending a decision
• You need a finished system on day one: you’ll inherit two ledgers, a new ERP and a forecast that needs an owner
• You prefer to stay strategic: you’ll be in the forecast, inventory plan and lender reports every week

💰 Working Terms

• Base salary
• Company-wide profit share program
• Full-time, 100% remote, employed through an employer of record
• 4+ hours daily overlap with US Eastern business hours, plus a regular window with our CEO (UTC+7)
• Annual team gathering
• We welcome candidates from Latin America, Eastern Europe, Asia, Western Europe and the US

Our Values
Radical Transparency · Disciplined Growth · Compounded Trust · Measured Decisions · Intentional Execution · Collective Excellence

📩 Interested?
Do not hesitate! Send us your CV.