Creative Strategist_TT

We're looking for a Creative Strategist for a Paris-based, pre-seed (€5M funded) venture that builds creator-led Health & Fitness apps. The studio partners with fitness experts who bring the audience, while the company handles product, tech and growth.

You will work directly with these coaches to build their marketing strategies, define their voice and create content that drives app adoption. We want someone bold, resilient and fast-shipping, who can turn niche fitness expertise into scroll-stopping stories.

Key details

• Employment: Full-time
• Seniority: Mid-Senior
• Location: Lithuania (remote) · France (remote) · Spain (remote) · United Kingdom (remote) · Poland (remote) · Ukraine (remote)
• Location: remote but travels to Paris on a monthly basis are required

What you'll do

• Build marketing and content strategies together with fitness coaches and creators
• Define each coach's voice, positioning and storytelling
• Take ideas from concept to finished ad: scripts, briefs, collaboration with editors, creators and UA managers
• Produce organic and paid short-form content for TikTok, Instagram and YouTube
• Evaluate creative performance (hook rate, CTR, CPI, ROAS) and decide what to scale and what to kill
• Track platform trends and turn them into content quickly

Requirements

• 3–6+ years in social media marketing as a Creative Strategist
• Proven experience working directly with creators, influencers or coaches
• Hands-on experience producing organic and paid content for Instagram, TikTok and short-form video
• Willingness to be based in or travel to Paris

Nice to have

• Experience in the fitness, wellness or sports industry