Senior Marketing Automation Specialist

👉 42DM is a global B2B marketing agency for tech businesses. Founded in 2016, we’ve delivered 250+ projects for international clients like Payoneer, Roland Berger, and Lumin. We focus exclusively on B2B tech, driving results in inbound marketing, demand generation, ABM, and MarTech & GenAI.

We are looking for a creative and motivated person to join our team as a Senior Marketing Automation Specialist.

Key Responsibilities:

• Develop, implement, and manage marketing automation workflows across various platforms (e.g., HubSpot, Marketo, Pardot, etc) to support lead generation, nurturing, and customer retention.
• Set up and manage CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, etc), including data segmentation, property management, and pipeline configuration.
• Create complex workflows using tools like Make.com and Zapier to connect your services and trigger actions based on specific conditions.
• Craft personalized email campaigns, set up lead scoring, manage webinars, and build automation using platforms such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp, SendPulse etc.
• Design, build and maintain AI-assisted marketing workflows, for example lead research, enrichment, scoring and routing, using HubSpot AI agents and tools like Make or n8n.
• Integrate LLMs into automation scenarios and iterate on prompts and outputs to keep results reliable and on brand.
• Implement and maintain tracking and analytics using GTM and UTM parameters for campaign performance measurement.
• Monitor and analyze marketing KPIs using tools like Google Looker Studio (Data Studio) to generate dashboards and performance reports for internal use and client presentations.
• Set up cold email outreach systems, ensuring compliance with data protection regulations (e.g., CAN-SPAM, GDPR, CCPA).
• Support integration of marketing platforms with third-party tools and data sources via API connections.
• Collaborate cross-functionally with designers, copywriters, and marketers to create and refine automated campaigns that align with business objectives.

Must-Have Requirements:

• 3+ years of commercial experience in marketing automation, email marketing, or web analytics.
• Experience managing CRM platforms: HubSpot, Salesforce, Pipedrive, Zoho.
• Proficient in Excel/Google Sheets (functions, formulas, pivot tables, merging sheets, etc.).
• Basic experience with Google Tag Manager (event tracking, conversion tracking, tag implementation).
• Full-cycle email marketing experience: audience creation, content creation, email design/development (drag-n-drop or custom), automation setup, and result analysis.
• Experience with process automation tools (e.g., Make, Zapier).
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, SendGrid, ActiveCampaign).
• Experience with UTM tracking and campaign performance measurement.

Nice to Have Requirements:

• Experience with GA4: basic setup, custom events, custom reporting.
• Experience with cold email outreach setup.
• Basic knowledge of JavaScript for tracking/troubleshooting.
• Basic experience with web scraping.
• Experience with Google Looker Studio (Data Studio) – dashboards and reports.
• Familiarity with lead scoring, segmentation, and nurture campaigns.
• Understanding of CRO principles and best practices.
• Experience with chatbot automation (Drift, Intercom, ManyChat, Tidio, Chatfuel).
• Experience with SQL and/or BigQuery for data analysis.
• Understanding of custom attribution models and customer journey analysis.
• Experience with API integrations for marketing automation tools.

Compensation & Benefits

• Competitive compensation package
• Fully remote setup with adaptable hours, with the possibility of hybrid collaboration in part if desired
• Paid vacation, sick days, and company-wide holidays (with floating days included)
• Professional growth opportunities (HubSpot Academy, trainings, external courses upon approval)
• Company-provided equipment (computer and key resources)

Why Join 42DM

• Dynamic projects in tier-1 tech markets, delivering measurable global impact
• Certified HubSpot partner agency collaborating with international clients and innovative B2B tech companies
• Multicultural team working globally with openness and trust
• Flat structure and clear processes, without unnecessary bureaucracy
• Strong focus on social responsibility, supporting volunteering initiatives and charitable causes, with a commitment to Ukraine

Candidate Journey

⭕ HR Interview → ⭕ Tech Interview  → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together!

🌐 Learn more: 42dm.net