CRO Specialist (SMS Growth Direction)

At EPC Network, we’re not just a digital marketing company — we’re a platform for career transformation and personal growth. Our people-first approach brings together passionate, smart, and energetic individuals who want to grow professionally in an international, fast-paced environment.

As a CRO Specialist (SMS Growth Direction), you’ll turn our existing US email audiences into engaged SMS subscribers. You’ll own the email-to-SMS acquisition funnel, launch new brands, test landing pages and creatives, and scale successful approaches across our portfolio of 100+ blogs.

You will work closely with SMS and email marketers, copywriters, creative and production teams, developers, data analysts, and our Compliance Manager, reporting to the Head of the team.

Key Responsibilities:

• Own and improve the email-to-SMS funnel, from email clicks to completed SMS opt-ins.
• Launch new brands within the SMS acquisition flow, coordinating sending-number setup and reviewing consent forms, Privacy Policies, and Terms & Conditions with our Compliance Manager.
• Prepare clear briefs for landing page copy, visuals, and email creatives, and coordinate delivery with copywriters, designers, and developers.
• Set up landing pages, creatives, campaigns, and tracking links in Keitaro and our CRM.
• Build weekly email acquisition plans for each brand, specifying landing pages, creatives, and send dates.
• Keep campaign materials and task boards up to date so email marketers have everything they need for each send.
• Monitor daily opt-in performance by brand, landing page, creative, and topic.
• Run A/B tests to improve conversion rates and identify approaches worth scaling.
• Partner with the SMS marketer to use revenue data when prioritizing new brand launches and growth opportunities.
• Create checklists, templates, and repeatable processes to support expansion from one live brand to 100+.

Requirements:

• 2+ years of relevant experience in growth marketing, conversion optimization, lead generation, performance marketing, landing pages and funnels, or marketing operations.
• Experience working with the US market.
• Hands-on experience running A/B tests for landing pages and creatives and making decisions based on data.
• Experience with Keitaro or a similar click-tracking platform.
• Confidence using Google Sheets or Excel for daily reporting and performance analysis.
• Strong organizational skills and the ability to coordinate multiple projects and teams with clear briefs, deadlines, and follow-ups.
• Experience with CRM systems and task management tools such as Notion.
• English at B2 level or higher, sufficient to review US-market copy and work with consent and policy texts alongside our Compliance Manager.
• Regular use of AI tools such as ChatGPT, Claude, or Cursor for research, copy and briefs, data analysis, and routine automation, with careful review of outputs.
• Practical experience with some of the following: HTML/CSS, basic SQL and databases, small AI-assisted tools or scripts, automation platforms such as n8n, Make, or Zapier, or domain, DNS, and hosting setup.

Would be a plus:

• Familiarity with TCPA and US SMS opt-in requirements.
• Experience converting email subscribers into SMS subscribers through lead magnets, pre-landers, or opt-in forms.
• Experience in affiliate marketing.
• Knowledge of US SMS number registration, including 10DLC or toll-free verification.