Head of Marketing

Head of Marketing / Growth Lead

Lunesi is a premium haircare brand created for healthy, glowing hair. The brand offers a curated line of science-backed, cruelty-free products built around a complete hair ritual: cleanse, repair, hydrate, support growth and finish with shine.

We are now looking for a Head of Marketing / Growth Lead to help Lunesi move from early international traction to a structured and scalable growth system.

About the role

This is a key leadership role for someone who can combine brand thinking with performance, analytics and e-commerce growth.

The main goal is to build a marketing system that helps the brand increase daily sales, reduce CAC, improve website conversion and prepare for further international scaling across the UK, EU and US markets.

Format: Remote.
Markets: UK, EU, US.

Responsibilities

• Build and execute the marketing and growth strategy for a premium DTC beauty brand.
• Own the growth system across performance marketing, influencer marketing, CRM, content and CRO.
• Manage marketing budgets and improve the efficiency of paid and organic channels.
• Reduce CAC and improve website conversion rate.
• Build a weekly marketing dashboard and reporting process.
• Define and manage the testing roadmap: creatives, offers, landing pages, bundles and retention mechanics.
• Work closely with performance specialists, influencer team, CRM/email specialist, designers and content producers.
• Analyze the customer journey and identify key growth opportunities.
• Translate marketing activities into measurable sales growth.

Requirements

• Experience in e-commerce, DTC, beauty, fashion, wellness or premium consumer brands.
• Strong understanding of performance marketing, Meta Ads, influencer marketing, CRM and CRO.
• Ability to work with CAC, ROAS, AOV, LTV, CVR, retention and gross margin.
• Experience building marketing dashboards and managing growth experiments.
• Strong analytical and strategic thinking.
• Ability to work in a fast-moving early-stage brand environment.
• Fluent English.
• Experience with UK, EU or US markets is a strong plus.

• Experience in beauty or haircare.
• Experience with Shopify.
• Experience working with premium/luxury positioning.
• Experience scaling international DTC brands.
• Understanding of influencer/UGC content and paid social creative testing.

What we are looking for

We need someone who thinks like a growth owner, not just a marketing manager.

The right person should be able to build structure, lead the team, work with numbers and turn a beautiful premium brand into a predictable sales engine.