Marketing lead

Ticombo is an international secondary ticket marketplace connecting buyers and sellers of tickets to live events. With a €5M annual Google Ads budget, we’re looking for a hands-on Marketing Lead to improve measurement, acquisition efficiency, and profitable growth.

You’ll work closely with an actively involved Product Lead to turn findings into product and tracking improvements.

Responsibilities

• Fix GA4 tracking and attribution, reconciling reported conversions and revenue with backend data.
• Identify weaknesses in our paid search strategy, campaign structure, and bidding. Improve ROAS based on reliable data and marketplace economics.
• Lead technical SEO, content, and visibility in AI search, coordinating specialists and implementation.
• Audit affiliate and referral channels: improve attribution, prevent commission leakage, and eliminate fraudqulent traffic and conversions.

• Build clear reporting and prioritize work by its impact on revenue and profitability.

   

Requirements

• Proven experience leading marketing or growth for a marketplace.
• Strong hands-on Google Ads expertise and experience managing substantial budgets.
• Deep understanding of GA4, GTM, attribution, CAC, ROAS, and contribution margin.
• Ability to lead SEO and affiliate initiatives, challenge existing approaches, and coordinate specialists.

• English B2+.

   

Application

Please include in your short first message:

• Marketplaces you’ve worked with and your responsibilities.
• Largest advertising budget managed and measurable improvements achieved.

Interview flow

CV review → practical discussion of your experience and our challenges → offer.

Benefits

Fully remote work, flexible hours, 22 days of PTO with carry-over, paid sick leave.