CRM / Retention Manager

We are looking for a hands-on CRM / Retention specialist, not a pure copywriter or technical Email Marketing specialist. You should be able to independently manage the full cycle: segmentation → offer → copy → flow → launch → analytics → optimization.

We are looking for a CRM / Retention Manager to join an international iGaming product.
 

Responsibilities

- Create and write Email & SMS campaigns independently
- Build Welcome, Retention, Reactivation / Win-back and VIP flows
- Segment users by behavior and lifecycle stage
- Work with both existing and cold / external audiences
- Develop offers, promotions and engagement mechanics
- Build and optimize automated customer journeys
- Run A/B tests of copy, offers, CTAs, timing and sequences
- Analyze Conversion, Retention, Reactivation, Revenue and other CRM metrics
- Monitor competitors and identify new CRM opportunities
- Work with Marketing, Performance Marketing and Product teams

Requirements

- At least 1 year of hands-on experience in CRM, Retention, Lifecycle Marketing, or Email/SMS Marketing within the iGaming industry.
- Experience with both existing and cold audiences
- Experience building automated flows / journeys
- Ability to independently write strong Email & SMS copy
- Strong written English - B2+ minimum
- Experience with segmentation and A/B testing
- Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io or similar platforms
- High level of independence and initiative

Will be a plus
- Experience with the US market
- VIP / high-value customer retention
- Promotional mechanics and offers
- Large customer databases

Candidates should be ready to provide examples of Email/SMS they personally wrote and flows / journeys they built.

Conditions
 

📍 Fully remote  
🕒 Monday–Friday, 15:00–00:00 Prague time  
📄 B2B contract  
💰 Competitive compensation based on your experience and expertise  
🧾 Income tax covered by the company