Marketing Director

🚀AIMPROSOFT — Marketing Director Opportunity!

We are looking for a strategic, data-driven and hands-on Marketing Director to take full ownership of our marketing function, strengthen Aimprosoft’s positioning in international markets and drive measurable pipeline growth.

This is a key leadership role with direct impact on our business strategy, demand generation and long-term growth.

🎯 Mission of the Role

• Build and execute a marketing strategy aligned with Aimprosoft’s business objectives and priority industries.
• Drive predictable marketing-sourced pipeline and improve lead quality in close collaboration with Sales.
• Strengthen Aimprosoft’s positioning as a trusted engineering partner for complex B2B solutions.
• Lead and develop an established marketing team, building scalable processes and a performance-driven culture.

• Own marketing performance, budget, analytics and continuous optimization.

   

🔑 Key Responsibilities

Marketing Strategy & Planning

• Develop annual and quarterly marketing plans with clear KPIs, priorities and deliverables.
• Maintain a rolling 90-day roadmap and manage resources across priority industries.
• Define and continuously optimize the marketing channel mix, including content, SEO, AI search visibility, PR, social media, email, events, partnerships and paid campaigns.

Demand Generation & Business Growth

• Own marketing-sourced MQLs, SQLs and marketing’s contribution to qualified sales pipeline.
• Improve MQL-to-SQL conversion and collaborate with Sales on lead quality and funnel performance.
• Launch and evaluate new marketing channels through structured experiments with clear budgets, hypotheses and success metrics.
• Focus on pipeline contribution and ROI rather than vanity metrics.

Brand, Positioning & Industry Marketing

• Develop compelling positioning and messaging for complex IT services and technical solutions.
• Build industry-specific campaigns and content for telecom, transport, retail & logistics, energy & utilities, and healthcare.
• Lead thought leadership, PR and executive personal-brand initiatives.
• Drive the development of case studies, industry pages and other proof-based marketing assets in collaboration with domain experts.
• Ensure marketing messages reflect Aimprosoft’s actual delivery capabilities.

Sales & Account Enablement

• Partner closely with the Sales Director, Account Management and Delivery teams.
• Build and maintain a high-quality presales library: pitch decks, case studies, capability presentations, service one-pagers and event materials.
• Support executive positioning for strategic meetings, pitches and industry events.
• Support account-expansion initiatives with relevant messaging and marketing materials.

Marketing Operations, Analytics & AI

• Own marketing budget planning, allocation and optimization.
• Define marketing KPIs, dashboards, attribution and monthly leadership reporting.
• Track campaign effectiveness, pipeline contribution, conversion rates and marketing ROI.
• Develop effective marketing processes, automation and tooling.
• Drive practical AI adoption across marketing workflows and content production.

Team Leadership

• Lead and develop an existing marketing team of nine specialists across content, growth, SEO, personal branding, design and web.
• Set quarterly objectives, establish accountability and provide regular performance feedback.
• Coach team members, manage external partners and ensure sustainable workload distribution.

🔥 What We Need From You

• English at C1 level or higher.
• 8+ years of experience in B2B marketing, including 3+ years leading a marketing function or team.
• Experience in IT services, software outsourcing, technology consulting or B2B SaaS targeting international markets (USA, UK, EU).
• Proven ability to translate business objectives into actionable marketing strategies.
• Demonstrated impact on marketing-generated pipeline, lead quality, conversion rates and revenue.
• Strong understanding of B2B demand generation across organic and paid channels.
• Experience positioning complex technical services and building industry-specific marketing strategies.
• Experience with account-based marketing or account-expansion initiatives.
• Strong sales enablement and cross-functional collaboration skills.
• Advanced understanding of funnel analytics, attribution, marketing KPIs and ROI.
• Experience owning marketing budgets, managing agencies and prioritizing investments.
• Practical experience applying AI tools and automation in marketing.
• Proven people management, coaching and performance management capabilities.

🤖 AI & Modern Marketing Tooling

• Confident hands-on use of modern AI tools in marketing workflows.
• Ability to identify and implement automation opportunities.
• Experience with marketing analytics, SEO tools, CRM systems and reporting.
• Ability to improve team productivity without sacrificing quality.

📌 Nice to Have

• Experience marketing IT services within our priority industries.
• Experience building executive personal brands as a B2B business-development channel.
• Experience packaging technical services or launching consulting offerings.
• Familiarity with Ahrefs, GA4, Google Search Console, Airtable and B2B CRM platforms.

📈 What Success Looks Like

• Growth in marketing-sourced SQLs and marketing’s contribution to qualified pipeline.
• Improved MQL-to-SQL conversion and SQL forecast accuracy.
• Successful execution of marketing commitments across priority industries.
• Measurable improvement in marketing ROI.
• High adoption of marketing assets by Sales and Account Management.

Within the first 90 days, we expect a business-aligned marketing plan, clear resource allocation across priority industries, an audit of the presales and case-study library, and established monthly KPI reporting.

🤝 Reporting & Collaboration

Reporting to: CEO

Close collaboration with: Sales Director, Account Management, Delivery and Industry Leaders.

💼 What We Offer

• A leadership-team position with real ownership of marketing strategy, brand and budget.
• An established team of nine marketing professionals.
• A company with more than 20 years of experience and long-term international client relationships.
• Opportunities to develop industry-focused and AI-related marketing initiatives.
• Fully remote work from Europe or Ukraine, or office-based work in Ivano-Frankivsk.

🧭 Recruitment Process

Recruitment Interview → English Check → Leadership Interview → Test Task → Offer