Head of Growth and Monetization

TalentMinted is recruiting for a confidential international B2C product company operating mature mobile and web products across international markets.

We are looking for a senior Growth leader who can own the complete revenue engine — from acquisition and funnel performance to monetization, pricing and unit economics.

This is a cross-functional leadership role at the intersection of Growth, Performance Marketing, Product, Analytics and Monetization.

What you’ll do

• Own the full revenue funnel across acquisition, activation, monetization and repeat payments
• Develop growth strategy across mobile and web products
• Own paid-acquisition strategy and budget allocation
• Work across major performance channels including Meta, Google, TikTok and programmatic acquisition
• Manage and improve CAC, LTV, ARPU/ARPPU, ROAS, payback and contribution-margin economics
• Build and evaluate A/B and multivariate experiments
• Optimize onboarding, pricing, paywalls and monetization mechanics
• Work with Product, Analytics and Engineering on growth initiatives
• Improve payment conversion and revenue performance
• Build cohort analysis, revenue dashboards and forecasting models
• Develop growth and performance teams

What we’re looking for

• Strong senior-level experience in Growth / Performance Marketing within a B2C digital product
• Experience scaling both mobile-app and web acquisition
• Strong understanding of Meta, Google and TikTok acquisition
• Experience with programmatic / DSP acquisition is highly relevant
• Deep understanding of unit economics and LTV modelling
• Strong experimentation and funnel-optimization experience
• Experience with attribution / MMP platforms such as AppsFlyer or Adjust
• Good understanding of GA4, tracking and attribution infrastructure
• Experience working with BI / analytics environments
• SQL literacy
• Strong commercial and P&L mindset
• Experience leading Growth, Performance or Media Buying teams
• English B2+
• Fluent Ukrainian

Relevant backgrounds may include:

• Head of Growth
• Growth Director
• VP Growth
• Head of Growth & Monetization
• Head of Performance Marketing with strong product ownership
• Senior B2C Growth / Marketing leaders with P&L responsibility

Format: Remote, full-time.

Client identity and full product context are shared with relevant candidates during the recruitment process.