Head of Performance Creative

TalentMinted is recruiting for a confidential international B2C product company with a strong performance-marketing operation.

We are looking for a creative leader who understands that advertising creative is not only a branding asset, but a measurable growth lever.

You will own the performance creative strategy, testing system and production process for paid user acquisition.

What you’ll do:

• Own performance-creative strategy across consumer products
• Develop new advertising concepts and creative directions
• Build a systematic creative-testing framework
• Analyze creative performance and turn results into new iterations
• Work closely with User Acquisition and Performance Marketing teams
• Manage the creative-production pipeline from idea to final advertising asset
• Build reporting and performance evaluation for creative output
• Improve creative-production processes and testing velocity
• Lead, mentor and develop creative specialists
• Participate in hiring and team development

What we’re looking for:

• Leadership experience in Performance Creative, Creative Strategy or Creative Marketing
• Strong understanding of User Acquisition / Performance Marketing
• Track record of creating advertising concepts based on performance data
• Hands-on experience building creative-testing systems
• Ability to connect creative decisions with acquisition and business KPIs
• Strong production-management skills
• Team-leadership experience
• English B2+

Experience with consumer mobile products, subscription products, gaming, social/entertainment or other high-volume performance environments is highly relevant.

Experience working with paid-social ecosystems such as Meta, TikTok, Snapchat or similar platforms is a strong advantage.

Relevant backgrounds may include:

• Head of Performance Creative
• Performance Creative Lead
• Creative Strategy Lead
• UA Creative Lead
• Head of Creative Strategy
• Creative Marketing Lead

Format: Remote, full-time.

Client identity is shared with relevant candidates during the recruitment process.