eSports Marketing Specialist

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies. 

We are looking for an eSports Marketing Specialist  to join our team.

Requirements:
- Knowledge of the basic betting terms and mechanics;

- Experience in drafting and conducting marketing activities for player retention and return;

- Experience with client segmentation;

- Strong English skills, with the ability to write and communicate briefs and tasks;

- Knowledge of market and competitor analysis methods;

- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;

- Analytical mindset;

- Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc;

- Knowledge of esports disciplines that constantly appear in the lines (names of tournaments, teams, clubs, top players, logos, etc.);

Responsibilities:

- Monthly planning and compilation of esports marketing activities;

- Organization of promotions, raffles, and other activities to retain and return the player;

- Creation of a communication plan with players via SMS, e-mail, messengers, push and social networks;

- Calculation of predictions, analytics of held actions;

- Management of expenditure planning and reporting;

- Setting up trigger chains;

- Communication with the team to develop a general strategy;

- Analysis of the market and competitors;

- Setting tasks for the employees of cross-departments.

Our benefits to you:
🔸An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🔸Modern corporate equipment based on macOS or Windows and additional equipment are provided
🔸Paid vacations, sick leave, personal events days, days off
🔸Referral program — enjoy cooperation with your colleagues and get the bonus
🔸Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
🔸In-house Travel Service
🔸Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more
🔸Other benefits could be added based on your location