Sales Manager

Performa is an international HR agency that connects top talent with leading companies across the iGaming, IT, and Marketing industries. We help businesses scale their teams and support professionals in finding opportunities where they can unlock their full potential.

Our client is a growing B2B SaaS company that provides iGaming operators with an all-in-one platform for managing and scaling SEO operations. 

As the company continues to expand, it is looking for an Account Manager / Sales Manager to strengthen client relationships, drive new business opportunities, and contribute to its commercial growth.
 

About the Role

The role focuses on managing inbound leads, presenting the client’s SEO solutions, preparing commercial proposals, negotiating deals, and building long-term relationships with customers. The primary target market is B2B iGaming, with potential expansion into fintech and e-commerce as the client’s portfolio grows.
 

Key Responsibilities

➤ Account Management
 

• Coordinate client onboarding, including defining business objectives, hypotheses, and KPIs, assigning roles and access permissions, and aligning on timelines.
• Lead regular client meetings, prepare presentations, demonstrate results, and align on work plans and priorities.
• Grow existing client accounts by identifying upselling and cross-selling opportunities across SEO services, including content, link building, technical SEO audits, local SEO, ASO, and analytics.
• Manage client expectations, ensure service quality, identify potential risks, and proactively resolve client concerns.
   

➤ Sales & Business Development
 

• Manage and qualify inbound leads, identify client needs, and understand their business objectives.
• Recommend tailored solutions based on client requirements and goals.
• Deliver product presentations and demonstrations to prospective clients.
• Calculate service costs and prepare commercial proposals and Statements of Work (SoWs).
• Manage the sales pipeline in the CRM system, track deal progress, maintain accurate records of client communications, forecast sales, and follow up on next steps.
• Lead sales negotiations and drive deals through to closing.
• Prepare case studies and client references, and participate in tenders and Requests for Proposals (RFPs).
   

➤ Operations & Analytics
 

• Coordinate with technical teams to plan tasks, allocate resources, and ensure compliance with agreed Service Level Agreements (SLAs).
• Monitor the delivery of agreed service plans and feature development roadmaps, ensuring alignment with client expectations and deadlines.
• Track project profitability and key financial metrics, including profit and loss (P&L).
• Prepare regular performance reports, including weekly updates and Quarterly Business Reviews (QBRs), and forecast revenue across the client portfolio.
   

Requirements
 

• 2+ years of experience in Account Management or Sales within a digital, SEO, or marketing agency.
• Experience in iGaming or related industries is a plus.
• Understanding of SEO fundamentals, including technical SEO, content, link building, and key performance metrics.
• Strong presentation and negotiation skills, including communication with C-level executives.
• Experience preparing commercial proposals and Statements of Work (SoWs).
• Familiarity with CRM systems such as HubSpot, Pipedrive, or Salesforce.
• Proficiency in Google Workspace, Jira, and Confluence.
• Basic familiarity with analytics tools such as GA4, Looker, or Tableau.
• Upper-Intermediate English (B2+) or higher.
   

What We Offer
 

• Remote work: Work from anywhere.
• Collaborative environment: Close cooperation with the Tech Lead, Project Managers, and Head of SEO.
• Competitive compensation: A fixed salary plus performance-based commission on closed deals and upselling to existing clients, with commission terms agreed individually.