CRM Marketing Manager

We are looking for a hands-on CRM / Retention Manager to join an international online iGaming product focused on the US market.

We need a specialist who can independently manage the full CRM cycle: segmentation → offer → copy → flow → launch → analytics → optimization.
 

This role is a great fit for someone who combines strong Email & SMS copywriting skills with customer lifecycle management, automation, and data-driven optimization.
 

Responsibilities

• Independently create and launch Email & SMS campaigns
• Build Welcome, Retention, Reactivation / Win-back, and VIP flows
• Segment users based on behavior and lifecycle stage
• Work with both existing and cold / external audiences
• Develop promotional offers and engagement mechanics
• Build and optimize automated customer journeys
• Run A/B tests on copy, offers, CTAs, timing, and sequences
• Analyze Conversion, Retention, Reactivation, Revenue, and other CRM metrics
• Monitor competitors and identify new CRM opportunities
• Collaborate with Marketing, Performance Marketing, and Product teams
   

Requirements

• At least 1 year of hands-on experience in CRM, Retention, Lifecycle Marketing, or Email & SMS Marketing
• Experience working with existing and cold audiences
• Practical experience building automated flows and customer journeys
• Ability to independently write effective Email & SMS copy
• Strong written English (B2+)
• Experience with segmentation, A/B testing, and campaign analytics
• Data-driven mindset and analytical skills
• Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar platforms
• High level of ownership, independence, and initiative
   

Would Be a Plus

• Experience in iGaming
• Experience with the US market
• VIP and high-value customer retention
• Promotional mechanics and bonus offers
• Experience working with large customer databases
• Background in Performance Marketing or Traffic Acquisition
   

Important: Candidates should be ready to share examples of Email/SMS campaigns they personally wrote and automated flows or customer journeys they built.