Chief Marketing/Retention Officer

RedCore is an international business group that creates technological solutions for digital markets. 

Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

Powering Growth from the Core — this is the key mission laid under RedCore’s strong foundation. This is how we consistently stay ahead: by evolving and creating scalable solutions, while remaining committed to open and transparent communication with our partners.

We are looking for a Chief Marketing/Retention Officer!

Requirements:

• 5+ years of experience in Marketing, Retention, or CRM within iGaming;
• 3+ years of leadership experience, including managing multiple teams or functions;
• Experience developing and executing Marketing & Retention strategies;
• Strong understanding of the full player lifecycle: Acquisition → Activation → Retention → Development → Reactivation;
• Strong expertise in Retention, CRM, Communications, VIP, Loyalty, and Bonus & Promo;
• Experience managing end-to-end funnels, from acquisition and first deposit through retention, VIP development, and LTV growth;
• Understanding of key business metrics and marketing economics: CAC, Deposits, NGR, LTV, ROI, and Bonus Cost;
• Experience with player segmentation, personalization, and communications;
• Experience automating Marketing & Retention processes, including triggers, automated journeys, and AI tools;
• Experience managing teams, processes, and KPIs, including optimizing organizational structures and resource allocation;
• Experience collaborating cross-functionally with Product, Traffic, Analytics, and Tech teams.

Will be plus

• Upper-Intermediate (B2) English proficiency or higher.

Soft Skills

• Strong leadership skills and accountability for results;
• Strategic thinking;
• Strong analytical skills and the ability to work with data;
• Ability to identify growth opportunities and set priorities;
• Ability to manage change and build effective processes;
• Strong communication skills and the ability to collaborate across teams;
• A focus on efficiency, automation, and results.

Responsibilities:

• Develop a unified Marketing & Retention strategy across the company’s brands and manage the full player lifecycle: Acquisition → Activation → Retention → Development → Reactivation;
• Lead and develop the Retention function, building an effective organizational structure, team, processes, and consistent ways of working;
• Develop strategies for CRM, Communications, VIP, and Bonus & Promo, covering segmentation, personalization, loyalty, and the economics of marketing mechanics;
• Manage end-to-end brand funnels in collaboration with the Traffic team, from acquisition and first deposit through retention, VIP development, and LTV/NGR growth; identify growth opportunities and improve conversion rates;
• Evaluate traffic quality and effectiveness based on the business outcomes of acquired players: Retention, Deposits, NGR, LTV, and ROI; jointly define scaling priorities with the Traffic team;
• Automate Marketing & Retention processes and optimize resource allocation: reduce manual work, improve team efficiency, and build a scalable operating model without proportional increases in resources;
• Define product and technology requirements for Marketing & Retention, including the tools needed and development priorities.

Our benefits to you:

• Modern corporate equipment based on macOS or Windows and additional equipment are provided
• Paid vacations, sick leave, personal events days, days off
• Referral program — enjoy cooperation with your colleagues and get the bonus
• Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
• Rewards program for mentoring and coaching colleagues
• In-house Travel Service
• Multiple internal activities
• Other benefits could be added based on your location