Growth Marketing Manager

About the company
Our client is a US-based HR tech company building an all-in-one platform for global workforce management: HRIS, global payroll, Employer of Record and contractor payments. It helps companies hire, pay and manage people in other countries without opening local entities. The company is scaling and wants to turn that momentum into a predictable, measurable pipeline.
 

About the role
This is a hands-on role with full ownership of growth. You will run paid acquisition yourself, build demand generation for mid-market and enterprise buyers, and work directly with Sales and Leadership. Marketing budget grows with the pipeline it generates, so results matter more than spend.
 

Responsibilities

• Own and optimize growth channels across paid and organic
• Plan, launch and manage paid search, paid social and retargeting campaigns end to end
• Build demand generation programs for mid-market and enterprise accounts with longer, multi-stakeholder buying cycles
• Drive lead flow and build a repeatable pipeline of qualified leads
• Set up tracking, attribution and reporting so every dollar of spend is accountable
• Run continuous experiments on creative, audiences, channels and landing pages
• Work with Sales on lead quality, handoff and conversion
• Manage budgets, forecast against pipeline targets and report on CAC, CPL and ROI
   

Requirements

• 5+ years in growth marketing
• Hands-on paid acquisition experience: you have personally run campaigns in Google Ads, LinkedIn Ads and Meta, not only managed an agency or a team
• B2B demand generation for mid-market or enterprise clients (multi-stakeholder buying committees, long sales cycles)
• Strong analytics: attribution, dashboards, CAC, CPL, ROI
• Track record of efficient results, with numbers to show what you moved
• Self-directed, comfortable with ambiguity and a fast startup pace
• Ability to work US time zone hours
• Experience marketing global payroll, EOR, HR tech or workforce management products is a strong advantage
   

What we offer

• Stock options (level depends on seniority, discussed during interviews)
• Fully remote, full-time
• Full ownership of the growth function and direct impact on company growth
• Close work with Sales and Leadership, with a realistic path to building and leading a team
• Focus on mentorship, professional development and work-life balance