Retention / CRM Manager

We are launching a new online casino product focused on the UK market and are looking for a hands-on Retention / CRM Manager to strengthen the core team.

You will own player lifecycle, segmentation, retention/reactivation campaigns, automated journeys, bonus mechanics, A/B testing and key metrics such as Retention, Churn, LTV, Repeat Deposits, ARPU and NGR.

Requirements:

• 2.5+ years in CRM / Retention within iGaming
• Strong hands-on online casino experience
• Mandatory experience with UK and other Tier-1 GEOs
• Segmentation, lifecycle, reactivation and CRM automation
• Email / SMS / Push / In-App campaigns
• Bonus mechanics, cashback, free spins, loyalty
• Experience with Customer.io, Smartico, Optimove, Fast Track, Braze or similar
• Strong understanding of Retention, Churn, LTV, FTD, Repeat Deposits, NGR
• A/B testing and analytical mindset
• English sufficient for international work
  
  Nice to have
• Experience building CRM / Retention processes from scratch
• Advanced segmentation and personalisation
• Loyalty / VIP / gamification experience

• Experience mentoring or coordinating CRM specialists

  
  What we offer

• A new UK-focused online casino product
• Established operational team and strong iGaming background
• High level of ownership and direct impact on retention strategy
• Opportunity to build and shape CRM / Retention processes almost from scratch
• Potential growth into a Retention Lead role as the project scales