Marketing & PR Specialist

TodaPay is an international fintech company in digital payments and financial infrastructure across multiple jurisdictions. We support high-growth payment operations with multi-currency transactions, crypto payments, and complex corporate structures.

We are looking for a proactive Marketing & PR Specialist o join TODA Pay. You will work closely with the Business Development team and support the execution of the company’s marketing, PR, brand, reputation, and lead generation activities. This is a hands-on role for someone who understands the FinTech / Payments / iGaming environment and is comfortable working across multiple marketing areas - from PR and content to partner activations, conferences, promotional campaigns, and lead generation.

Requirements

• 2+ years of relevant experience in Marketing, Brand, PR, or a similar role
• Experience in FinTech, Payments, iGaming, or related B2B industries
• Understanding of B2B marketing and lead generation
• Experience with PR, brand promotion, social media and online reputation management
• Experience with email marketing and outreach campaigns
• Experience with Google Analytics 4 (GA4) and understanding of key website metrics
• Strong organizational and project management skills
• Ability to manage multiple tasks and projects simultaneously and meet deadlines
• Proactive, creative, and hands-on approach
• Strong written and verbal communication skills
• English — B2+
• Willingness and ability to travel occasionally to international conferences, exhibitions, and business events

Responsibilities

• Support the execution of the company’s marketing, PR, and brand activities
• Coordinate PR activities, including publications, media placements, interviews, and industry coverage
• Support and manage the company’s online reputation and presence on relevant industry platforms, social media activities
• Prepare and launch email campaigns and other B2B marketing activities
• Support partnership and co-marketing activities with clients, partners, and industry companies
• Support TODA Pay’s participation in international conferences, exhibitions, and industry events
• Coordinate the production of marketing materials with designers, copywriters, and external contractors
• Support website content updates, articles, landing pages, presentations, and other marketing materials
• Generate and propose new ideas for PR, brand awareness, partnerships, lead generation, and client engagement
  As needed:
• Support lead generation: research target companies, build prospect databases, and assist with outreach
• Coordinate client engagement initiatives, including corporate gifts, merchandise, and special campaign

Nice to have

• Existing network or contacts within FinTech, Payments, or iGaming
• Experience working with PSPs, payment companies, iGaming operators, affiliates, or B2B iGaming providers
• Understanding of the European FinTech / Payments / iGaming market
• Basic knowledge of SEO and Google Search Console
• Experience with Google Tag Manager or similar tools
• Experience working with international teams and markets

We offer

• Opportunity to work in a fast-growing international fintech company
• Professional growth opportunities alongside with company
• 24 paid vacation days per year and 5 paid sick leave days per year
• 10 Public holidays days
• An opportunity to work full remote or hybrid flexibility
• Collaborative and friendly team
• Professional education budget after 6 months working in the company
• Birthday gift bonus for all our employees