Head of Marketing

About us:

Here at Vista Trans, we think one can become the best logistics company only by delivering the right product to the right place in the right condition and at the right time. We offer reliable cargo transportation services across the US and Canada on transparent terms and at affordable rates. You show us two points on the map, and we provide you with a readymade logistic solution.

About the role:

The Head of Marketing will be responsible for establishing and leading the marketing function at Vista Trans Holding Inc. You will join an organization that has existing digital assets and resources in place, and your mission will be to assess the current state, develop a comprehensive marketing strategy, and execute initiatives that drive driver recruitment, brand awareness, and business growth across all company verticals.

Schedule: US working hours (Central time) 8 am - 5 pm, Mon-Fri

What we offer:

• Strategic career advancement within a US-based organization, offering exposure to international markets, high-impact initiatives, and clear pathways for long-term professional growth.
• Highly competitive compensation with structured annual salary reviews, ensuring your performance is consistently recognized and rewarded at market-leading levels.
• Comprehensive executive-level time-off package, including paid vacation, sick leave, and observance of US public holidays—totaling 22 fully compensated days annually.
• Financial stability with global alignment, as compensation in local currency is pegged to the USD exchange rate, safeguarding your earnings against market fluctuations.
• Full tax reimbursement, ensuring your net income remains optimized and your compensation package retains its true value.

We require:

• 5+ years of experience in Marketing Manager, Head of Marketing, Growth Marketing, Demand Generation, or CMO roles.
• Proven experience building and scaling marketing functions, teams, and processes from scratch.
• Strong performance marketing background with hands-on experience in:
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Conversion Rate Optimization (CRO)
  • Marketing funnel optimization
• Proven B2B lead generation experience with measurable results.
• Experience creating and managing multi-channel marketing strategies across paid, organic, content, email, and CRM channels.
• Experience managing marketing agencies, vendors, freelancers, and internal teams.
• Strong understanding of marketing analytics, attribution, reporting, and ROI measurement.
• Experience working closely with Sales teams and building lead qualification processes (MQL/SQL frameworks).
• Advanced English communication skills.

What Success Looks Like

In this role, you will be responsible for:

• Increasing qualified shipper leads.
• Improving driver recruitment marketing performance.
• Building a scalable lead-generation engine.
• Establishing marketing reporting, analytics, and attribution systems.
• Managing marketing vendors and agencies.
• Strengthening Vista's employer brand and market presence.
• Building a high-performing marketing team capable of supporting long-term growth.

Deal Breakers

• Pure brand marketing background without lead generation ownership.
• Social media–only experience.
• Agency account management experience without accountability for business results.
• Inability to discuss marketing metrics such as CPL, CAC, ROAS, ROMI, MQLs, SQLs, and conversion rates.
• No experience building marketing processes, reporting systems, or KPIs.
• Preference for advisory/fractional work instead of a full-time leadership role.