Senior User Acquisition Manager (AI-driven)

About the Company
Nexpanse is a US company (Delaware) and an AI-native, remote-first international team. We build B2C subscription products for the US and EU markets — our own products, from idea to profit, not outsourced development. AI is built into every process, which lets a small team move faster than many larger ones.

Our products:
- HaleChapter (https://halechapter.com/) — US telehealth platform: GLP-1 weight loss and men's health. Medical intake, licensed doctors, partner pharmacy, home delivery.
- PersProtect (https://persprotect.com/) — personal data removal and privacy: finds a person on hundreds of data broker sites, removes the data and keeps monitoring.

Both are live, web-to-web subscriptions with payment on the web.

Key Responsibilities
- Launch and scale campaigns in Meta and Google for web-to-web funnels across both products.
- Own your budgets and their profitability: ROAS, CPA, payback, LTV by cohort.
- Test and scale "creative + funnel" combinations together with the creative team: hypotheses, tests, feedback.
- Set up tracking and reconcile ad platform data with payment data.
- Build your own automations and AI tools: scaling rules, scripts, dashboards, agents.

Requirements
- 3+ years in paid UA, with at least 1 year of personal accountability for profitability (ROAS, payback) — not just spend.
- Personal monthly budget of $20K+ (ideally $50K+).
- Web-to-web funnels: payment and product on the web (quiz → paywall → subscription). Web2app experience is also considered.
- Hands-on Meta Ads in the last 3–6 months: structure, algorithm, optimization.
- LTV, cohorts and payback drive your decisions.
- Your own AI tools or automations — not just ChatGPT for copy.
- B2C subscriptions (health, utilities or adjacent) within the last 2 years.

Nice to Have
- Hands-on Google Ads.
- Your own testing system: budgets, kill rules, scaling.
- Web tracking: CAPI, server-side, reconciliation with payment data.
- TikTok, Snap or Pinterest.
- Experience in both health and utilities.
- You've led media buyers and stayed hands-on.

What We Offer
- Real products in the US market and serious traffic budgets.
- Ownership: you decide when to scale or stop, and build your area from scratch.
- Small international team, fast decisions, direct contact with the founder.
- Remote, full-time. Compensation is discussed individually.