Video Content Manager — YouTube and TikTok
About us
Softprom is a value-added IT distributor founded in 1999: 27 years in the market, 33 countries, 120+ vendors across five practices: Cybersecurity, Cloud & AI, IT Infrastructure, Security Systems, CAD & Graphics.
We sell complex technologies to IT professionals and businesses. They are usually described in long texts. We want to show them in video: short, clear, regular. YouTube — for expert content: solution overviews, webinar recordings, conversations with engineers and vendors. TikTok and short formats — to reach a new audience of IT specialists and partners. The channels don't yet exist in the shape we want. You will build them.
Why this role exists
Two jobs:
- Build and run the Softprom YouTube channel as a regular expert medium about cybersecurity, cloud and IT infrastructure.
- Launch short formats for TikTok, YouTube Shorts, LinkedIn and Instagram that bring a new audience and support vendor campaigns.
Who we are looking for
This is a role for someone who makes video from idea to publication and watches the numbers. We are looking for someone:
- Who can turn a technical topic into a clear, engaging video: script, filming or screen recording, editing, thumbnail, publication.
- Systematic — you run the content plan and keep the rhythm: 4 videos a month for YouTube plus regular short formats.
- Who works with channel analytics and changes content based on the numbers: retention, views, subscriptions, click-throughs.
- Who isn't afraid of IT topics and is ready to dig into cybersecurity and cloud together with the engineers.
- Who actively uses AI tools for scripts, subtitles, translation, editing and avatars.
What you will do
- The quarterly channel content plan together with the practice marketers and vendors.
- Video production: scripts, recording experts and webinars, screen recording, editing, template-based graphics, subtitles, thumbnails.
- Adapting one video into several formats: YouTube, Shorts, TikTok, LinkedIn, Instagram.
- Running the channels: publication, descriptions, tags, playlists, replying to comments, engaging the audience.
- Video for vendor campaigns and events: announcements, teasers, event recaps, solution presentations.
- Channel analytics and a monthly report: what people watch, what retains them, what brings them to the website and into campaigns.
What matters to us
- 2+ years running a brand's or medium's YouTube or TikTok channel with confirmed results.
- Editing and graphics: Premiere Pro or DaVinci, CapCut, After Effects — basic; working with templates.
- The ability to write scripts and work with experts on camera.
- Experience with AI tools for video: script generation, subtitles, voiceover, avatars.
- Understanding of B2B and IT topics, or the readiness to get up to speed quickly.
SLA — process standards
- Publication rhythm: 4 videos a month for YouTube + regular short formats, per the content plan.
- Campaign video within 10 business days of the brief.
KPI — results
- Views, audience retention, subscribers per channel.
- Click-throughs from video to the website and into campaigns (UTM).
- Leads from video sources (UTM / HubSpot attribution).
What we offer
- Fully remote work.
- Channels you build into your own format, and 120+ technologies from global manufacturers as content material.
- Access to the company's engineers, vendors and events in 15 countries.
- Freedom in tools: we are open to any approach — what matters is return on investment.